Category Archives: News

News: Blueberry Lemon Special K is on the Way!


(Image via Kellogg’s)

There’s no better way to ring in this Mother’s Day than with news about a cereal as sweetly cozy as a mother’s hug.

At least, that’s what I’m telling my mom when I glue-stick the above photo into her otherwise tragically breakfast-less Mother’s Day card.

Our Special (K) thanks go to reader Tina, who tipped us off about Special K Blueberry with Lemon Clusters, a new Kellogg’s cereal that just popped up online. Not content with just one type of cluster, this hardworking mother of a cereal combines Special K’s typical multi-grain flakes with blueberry oat granola bits and lemony yogurt ones.

Special K’s yogurt nuggets are historically pretty good, so here’s hoping these citrusy ones are more sweet than sour. Maybe Kellogg’s even convinced the Trix rabbit to defect and share his secret recipes for both lemony and yogurty goodness.

We’re not sure when Blueberry Lemon Special K is going to hit shelves, but I’d recommend you start fluffing your pillows and preparing your bed to be breakfasted in. Because any day can be Mother’s Day with enough TV trays and Family Feud marathons.


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News: Burger King’s Froot Loop Milkshake is Coming Soon!

Burger King Froot Loops Shake

Okay fine, Toucan Sam. You got me. This really does Froot my Loops.

Everyone’s favorite nose-following mascot has been pushing his new “Whatever Froots Your Loops” slogan across social media, in everything from tweets to SnapChat filters. Ol’ Toucan Samuel has even been using it in a much-advertised Froot Loops Milkshake recipe video that I’ve seen on Instagram more times than that milkshake has calories.

Sherbet? Unicorn pop 🦄? This milkshake is definitely not vanilla. Whatever Froots Your Loops.

A post shared by Kellogg's Froot Loops (@frootloops) on

That slogan must not have inspired much milkshake motivation, because now Burger King is cutting out the middle man and making a real Froot Loops Shake for us. The moral of the story? If you don’t want to make your own dessert, just be lazy for long enough and a plastic-masked monarch will lovingly pour it right into your lap.

The $2.99 shake is hitting Burger King on April 17th, so mark your calendar, stake out your local BK for a good place to pitch a tent, and prepare you taste buds for trampling—this is gonna be like Black Friday, just with a lot more lactose.

And speaking of which, Burger King describes the Froot Loops Milkshake as containing “Velvety Vanilla-flavored Soft Serve, FROOT LOOPS® Cereal pieces and sweet sauce are hand spun to perfection to create a twist on one of America’s classic breakfast cereals.”

I don’t know what “sweet sauce” is, but I know I’d like it served from wine glasses at my wedding.

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News: Mocha Crunch Cereal Coming Soon from General Mills!

Chocolate Mocha Crunch Cereal

(Image via General Mills and Influenster)

Forget Honey Nut Cheerios: this is the kind of buzz I want on my breakfast table.

I’ve been waiting for a mainstream coffee cereal since I first precociously sipped my grandpa’s Maxwell House at age 9, and now General Mills is making that dream a reality with Mocha Crunch Cereal. Sure, Coffee Cereal exists in its own delicious niche, but ever since I ideated “CappucinOs” for a class project (and permanently answered the question, “what’s wrong with that Dan kid?”), my ideal coffee cereal has been a creamy, milky, and maybe even toffee-y bowl of sweetness.

Hot off the crumbling pastry heels of Chocolate Mocha Pop-Tarts, General Mills is ready to brew a retailiatory strike with a teal box full of cocoa coffee discs. They appear to have the same chip-less Cookie Crisp shape of Thin Mints Cereal, so I hope Mocha Crunch’s pieces have the same delightfully powdered texture, too.

And let’s hope they contain enough real caffeine to make a Girl Scout earn her “Xtreme Tree Climbing” merit badge.

There’s no official word on when we’ll be able to sip this chocolate bean-y breakfast blend (with a side of Cinnamon Toast Crunch to dip into the endmilk, of course), but our thanks go to our pal The Junk Food Aisle for breaking the fresh-brewed news. Now to find the perfect mug to eat this stuff out of.

I’ll be sure to leave room for cream.

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News: Birthday Cake Froot Loops is Coming Soon to Canada

And just like that, Canada takes the lead!

I swear, 2017 so far has just been a back-and-forth battle between the U.S. and Canada to see who can release the coolest cereal exclusives. To name just a few of this crunchy conflict’s top warriors, banana bread and marshmallowy oatmeal have led Team Canada, while America’s platoon has been led by cookies, cookies, and, uh…more cookies.

It’s been a real war of nutrition attrition, with the only real winners being those who live along the border. But I think it’ll be hard for the States to retaliate against their northern neighbors’ latest cereal salvo: Birthday Cake Froot Loops, coming this summer to celebrate Canada’s 150th anniversary.

The first known photo of this stuff comes courtesy of JunkFoodCanada on Instagram, who I can only assume acquired the picture through some top secret breakfast espionage involving bowl-touting drones and lasers reflected off spoons.

I have no idea what Birthday Cake Froot Loops will taste like—or why Kellogg’s Canada gave such a custardy vanilla flavor to a fruity cereal instead of, say, Frosted Flakes (they could’ve called them “Frosting Flakes!”)—but based on the color, I’m hoping it has a nice strawberry shortcake or cherry vanilla flavor.

My silent apologies to any kid who got a strawberry shortcake for his birthday. They may be good, but strawberry shortcakes will never hold a blubbery candle to Fudgie the Whale.

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News: Ben & Jerry’s Cereal Splashback Ice Cream is Making Cereal Milk a Dessert Star

Ben & Jerry's Cereal Ice Cream

(Image via Ben & Jerry’s)

The leftover milk at the bottom of the bowl is the unsung hero of breakfast cereal. Infused with the eroded sugary essence of a million flakes, loops, pebbles, or maple Parisian bread slices, this swirlingly sweet milk is so good that I even unknowingly coined* a term for it: “endmilk.”

*By “coined,” I mean that I always thought endmilk was the stuff’s proper taxonomic name, until spellcheck’s angry red squiggle told me otherwise

But now instead of being an oft-forgotten appendix to breakfast that some people even (*gasp*) pour down the drain, cereal milk is becoming dessert’s decadent guest of honor, as Ben & Jerry’s has debuted three new Cereal Splashback flavors inspired by iconic cereals and their endmilk: Continue reading

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News: Kellogg’s New York Pop-Tarts Café is a Doughy Dream Come True

♪ New York, New York: a helluva town. The Bronx is up, and the new café serving blended toaster pastry milkshakes is down! ♪

Sorry if there are any unexpected typos or short circuits in this post. My mouth is watering like Niagara, and my keyboard’s in the splash zone. But how could I not be spilling anticipatory drool by the barrelful when Pop-Tarts keeps tempting us with photos and videos of their Pop-Tarts Café?

Open until March 12th in New York City, this pop-up (pun intended, I’m sure) shop is the spiritual successor to Kellogg’s earlier cereal café. But the Pop-Tarts Café amps up the customization and Wild Berry wackiness far beyond the cereal joint’s wildest dreams. I’d you can’t watch the video above, know that their menu contains: Continue reading

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News: Cap’n Crunch’s Blueberry Pancake Crunch Cereal is Here!

Cap'n Crunch's Blueberry Pancake Crunch Cereal Box

(Image via Quaker)

(Update: We reviewed Cap’n Crunch’s Blueberry Pancake Crunch cereal!)

SOS: get me to an IHOP, ASAP!

Why am in such an urgent pancake panic, you ask? Well our Instagram friends money0351 and Oreo Hunters tipped us off about Cap’n Crunch’s Blueberry Pancake Crunch, and just looking at it above makes my blood syrup levels plummet. I’m gonna need a buttermilk IV to keep my system from going into griddlecake gridlock.

Though Cap’n Crunch’s recent, drool-inducing tweet might’ve been a hint, I did not see this one coming. Just like with last summer’s Orange Creampop Crunch, it’s nearly impossible to predict what the good Cap’n’s next obscure dessert-flavored cereal will be these days. Blueberry Pancake Crunch could’ve just as easily been Maple Bacon Crunch, Syrup-Glazed Sweet Potato Crunch, or Chicken & Waffles Crunch.

Sorry, I still have maple leaves stuck in my mind—stuck with syrup, that is.

Apparently the cereal has already been spotted at Walmart and Albertsons, and it will have a nationwide release soon. Once my French toast frenzy has calmed down into a manageable flapjack fantod, you’d better believe I’m going to drive off looking for it. No rain, sleet, snow, or cloudy with a chance of meatball is going to stop me. Hey, there’s my prediction for Cap’n Crunch’s next cereal: “Spaghetti & Meatball Crunch.”

Endless thanks (even more endless than IHOP’s all-you-can-eat pancakes) go to money0351 and Oreo Hunters for the tip. If you’d like to share a fresh cereal scoop, click yourself right on over to our submissions page, or just email us at There’s a good chance your picture could be featured on the site.

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News: Cinnamon Pebbles Cereal is Coming January 2017!

Post New Cinnamon Pebbles Cereal Box

(Image via Post Foods)


(Update: We reviewed Cinnamon Pebbles!)

It’s about time Post put Fred & Barney back squarely in the cardboard spotlight.

Yeah, yeah, I know: new Cinnamon Pebbles cereal, coming from Post in January 2017, sounds exciting and delicious and all, but the real news here is that the new cereal monarchy of Pebbles & Bamm-Bamm is finally over. While The Flintstones’  Fred & Barney still grace the front of Fruity Pebbles and Cocoa Pebbles, those two rascally rugrats Pebbles & Bamm-Bamm always get to appear on new Pebbles cereals: from Sugar Cookie Pebbles to Poppin’ Pebbles and Marshmallow Fruity Pebbles.

Why? Do troglodytic infants statistically sell more cereal? Or does Pebbles think she has a contractual entitlement to every cereal featuring her name?

Either way, good ol’ Fred & Barn are here to stay: Post has already stated that Cinnamon Pebbles will permanently join Fruity and Cocoa on shelves. About 12 years ago, the brand released Cinna-Crunch Pebbles, but those quickly went the way of the dinosaur. The scientific jury is still out on whether poor sales or a grocery aisle meteorite pushed Cinna-Crunch Pebbles off shelves.

There are so many other unanswered questions, too. Even though the box says “Cinnamon Sweet Taste,” does the giant cinnamon stick on the front mean it will have some unique heat? Will Post reuse the same flavor formula from their discontinued cult favorite Mini Cinnamon Churros cereal? And with Cinnamon Pebbles suddenly competing with Kellogg’s brand new Cinnamon Frosted Flakes, will Cap’n Crunch and Jean LaFoote’s Cinnamon Crunch cereal return from the ’70s for an all-out cinnamon war?

Only time will tell. But I know one thing for sure: by the end of January, my New Year’s Resolutions and taste buds are both going to be burned raw by cinnamon goodness.

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