Category Archives: News

News: Vanilla and Strawberry Milkshake Pop-Tarts are Making a Comeback!

Strawberry Milkshake Pop-Tarts are Back for 2018

The people have spoken, and what they have said is, “we want Arctic dairy beverages distilled into rectangular toaster pastry form.”

Yes, after much clamoring from a cult of cow-juice junkies (in other words, fans), both Strawberry Milkshake Pop-Tarts and Vanilla Milkshake Pop-Tarts are coming back from whatever breakfast Hades Pop-Tarts shuffle off to when they’re discontinued from this mortal coil.

Vanilla Milkshake Pop-Tarts are Back for 2018

Both were originallky introduced in 2006 as part of Kellogg’s Ice Cream Shoppe line-up, which also included Ice Cream Sandwich Pop-Tarts—the fact that Kellogg’s morning necromancers skipped over that one will forever earn them my soft-served ire. And while Strawberry Milkshake got rave reviews and has since been the subject of countless Facebook petitions and annoying BuzzFeed nostalgia-holic listicles, I recall Vanilla Milkshake’s reception being more tepid—so I’m surprised to see it riding the coattails of its fruitier, more successful sibling.

Oh well, regardless, I’m triple-deckering both with a Hot Fudge Sundae Pop-Tart to make a Neapolitan pastry sandwich sharply sweet enough to carve a portal in space-time straight between Michigan and Renaissance-era Naples.

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Rumor Mill: Two New Kashi Cereals, Coming Soon?

Kashi Cinnamon French Toast Cereal Box

Waffle Crisp: the maple father, always present, always watching with a golden gaze.

French Toast Crunch: the sticky son, lost once, but resurrected thanks to a cult following.

And now, new Kashi Cinnamon French Toast: a holy syrup, created to enrich our sugar-loving lives with a cereal slightly more wholesome?

Forgive me for theologizing, but I love maple flavored cereals so much, that even the possibility of a healthy one has my heart sizzling like a freshly caked griddle. Long story short: when I was exploring the web’s deepest cereal caverns—an exploration that also turned up new Rice Krispies Treats and Super Mario Cereal—I happened upon this Kashi Cinnamon French Toast Cereal box, too.

These pillows look like Puffins, they’re flavored with real cinnamon and maple syrup, and they have plenty of fiber, but other than that, there’s nothing to say about this cereal yet that you can’t garner from staring at that very very enlarged to show texture cereal piece above.  I won’t tell IT if you lick your screen.

But wait, there’s more! Continue reading

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Kellogg’s Super Mario Cereal Will Feature Select Amiibo Sticker Boxes

Kellogg's Super Mario Cereal Box (Rumored)

Let’s a-go…on an Odyssey to the breakfast aisle!

Goodness knows that it’s been long enough since we’ve seen a Mario-themed breakfast cereal—28 years, in fact, since the Nintendo Cereal System, which packaged two bags of Mario and Zelda cereal in the same box. A man works 60 grueling hours a week fixing leaky sewer pipes, battling demented turtle kings, and cleaning graffiti just to be told his princess is in another castle? He deserves a cereal. Or at least a dedicated pasta brand more esteemed than SpaghettiOs.

And it looks like that might* will** finally happen. After the kind of digital sleuthing that would put Mario is Missing! to shame, I stumbled upon multiple references, including one with the above box art, to an upcoming Super Mario Cereal from Kellogg’s. In true Kelloggian fashion, it pairs oat pieces with colored marshmallow shapes—in this case, crunchy stars are flanked by Super Mushrooms, 1-Up Mushrooms, and ? Boxes. But most importantly, some boxes of this “Mixed Berry” cereal are Amiibos in and of themselves, allegedly able to be used with Super Mario Odyssey for the Nintendo Switch.

I can only assume that it gives Mario a Dig’em the Frog hat, and Snap, Crackle, Pop hats for all the Toads. Either way, I hope an Animal Crossing Cereal is next: Tom Nook’s Crunchy Bells with Real Fruit Bits, anyone? Just shake it up!

*Update: Though the box art may not be finalized, reader Chris has allegedly received confirmation from Kellogg’s that this cereal should be hitting shelves soon! Mamma mia:

“We cerealously appreciate your continued interest in seeing a Nintendo cereal, Chris! We hope you’ll keep an eye out for the new Super Mario Cereal that is hitting store shelves now. This star-shaped cereal features Super Mario-inspired marshmallows, and a limited number of packages will have an Amiibo powerup sticker that can be used on the Super Mario Odyssey game with the Nintendo Switch gaming console. We also appreciate your additional feedback regarding classic cereal favorites, and thanks for taking the time to write!” —@KelloggsUS

**Update 2: While originally a rumor, Super Mario Cereal has now been confirmed through Target, Walmart, and product photographs!

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Rumor Mill: Birthday Cake and Cookies ‘n’ Creme Rice Krispies Treats


Kellogg's Birthday Cake Cookies and Cream Rice Krispies TreatsCongratulations: you survived Thanksgiving and Black Friday, hopefully with minimal turkeys thrown through microwaves and tracheas trampled to get a discount microwave.

As your reward for getting through this gauntlet of fierce family feasts, you get to feast your eyes on these two upcoming Rice Krispies Treats flavors.

No, your vision isn’t still blurry from Aunt Mary’s famous extra-bloody Bloody Mary (which everyone in the family agrees tastes more like a Sloppy Joe): these product photos are really that pixelated. I had to do some covert digital spelunking to discover them, risking attack by trolls, Morlocks, and whatever those things from The Descent are.

First up is Birthday Cake Rice Krispies Treats, which pair a gooey-looking white frosting with rainbow sprinkles. They debut alongside Cookies ‘n’ Creme Rice Krispies Treats, which pair another gooey-looking white cream with mini chocolate bits. Presumably, if you pair them together, you can re-create the divine Oreo Cheesecake my mother blessed my childhood with, birthday after birthday.

I don’t have a release date for these, but since the boxes feature Snap, Crackle, and Pop’s uncanny, claymation-esque redesigns, I’m confident they’re legit and not relics from some early 2008 art school undergraduate thesis. So keep a lookout in your local supermarket in the coming months.

Just remember one thing: no Oreo-flavored puffed rice marshmallow square is worth getting trampled for.

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2018 Cereal Preview: Peach Cheerios, Lucky Charms Frosted Flakes, & Shreds (x2!)

The future is now!

Scientists have apparently perfected time travel…but only a couple months into the future…and, uh, they apparently can only bring back cereal: not any lottery numbers, sports almanacs, or whatever cryptocurrency is most valuable at the time (CrunchCoin?).

Okay maybe not, but breakfast wormholes are the only logical explanation for how the wonderful fellas at MyCountyMarket got ahold of not I, not II, and not III, but IV (allegedly: none are confirmed) upcoming cereals from General Mills—cereals so exciting and new that I’m cancelling the New Year’s Resolutions I haven’t even made yet.*

Let’s take a gander at our soon-to-be-spooned pantry-stuffers, shall we?

*UPDATE: MyCountryMarket’s video has been removed for reasons unknown.

Continue reading

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News: Rugrats Reptar Cereal Lands at FYE (with Rick & Morty Cereal!)

Rugrats Reptar Cereal

Whether you’re stuck in the playpen, off vacationing in Paris, or making pudding at 4am because you’ve lost control of your life, you’ve got to love Reptar—after all, he’s a lizard with a heart of gold.

And now you can eat breakfast with him, as FYE is debuting an exclusive, Rugrats-branded Reptar Cereal, alongside those famous tongue-tinting Reptar Bars.

Of course, this Froot Loops lookalike isn’t the first Rugrats cereal, or even the second, but it’s a much-needed bowlful of edible ’90s nostalgia that I think we all need in this climate. So if you want to sit back, wear something with a Memphis print, and pop in a VHS of Rugrats Go Wild (featuring The Wild Thornberries, of course), head on over to FYE.

And if modern cartoons are more your speed, FYE is also carrying Strawberry Smiggles, as seen in Rick & Morty. I know very little about the show, but from what I do know about its loyal fans, you’ll want to get to FYE before the crowds come back from disappointed, empty-handed and ready to star another Szechuan Sauce CriSauce.

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News: Holiday Cereals – Hot Cocoa Cocoa Puffs & Cinnamon Vanilla Lucky Charms

Hot Cocoa Cocoa Puffs Cereal Holiday

(Image via General Mills)liday

Merry October, everyone!

I love seeing all my favorite holiday decorations out on lawns already: the jack-o-lanterns people put on top of their trees, Rudolph the Red-Eyed Werewolf, and Santa’s iconic wife: Mrs. Freddy Krueger.

To celebrate the Christmas/Hanukkah/Kwanzaa/Krampus Day/general merriment season that is totally already here, General Mills is already shipping out two new holiday cereals to Target and other stores.

First is Hot Cocoa Cocoa Puffs. Consider this one filed away in my “How The Heck Did This Not Happen 10 Years Ago” drawer: marshmallows and Cocoa Puffs seems like a no-brainer, especially after the deliciousness of Count Chocula and Chocolate Lucky Charms. Cocoa Puffs Treats cereal bars have blended Sonny’s choco-corn orbs (chocorbs, for short) with fluffy sugar before to great success, so I’m glad to finally see it come full circle.

Err, full snowball marshmallow, I mean.

No word on whether the Puffs here will be flavored different to match the smoky richness of real hot cocoa, but considering how my childhood self used to stupidly think hot cocoa was made by microwaving chocolate milk, Hot Cocoa Cocoa Puffs have to at least be better than that. Though I may try microwaving them. Continue reading

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News: Cap’n Crunch’s Freedom Crunch is Coming Soon, for Some Reason

Cap'n Crunch's Freedom Crunch Cereal Box

(Image via Quaker)

(Important Update: Cap’n Crunch himself has alerted me that this is not a real cereal hitting shelves. It was a scrapped concept never meant to be seen online. I’ll leave this post up for history’s sake, but know that you won’t be crunching into a bowl of AmeriCrunch any time soon.)

I’m not here to extrapolate on Cap’n Crunch’s political views—after he saved the Earth’s supply of Crunchium in the Volcanica at the Earth’s molten core, I know he’s a humanitarian, and that’s enough for me.

So here’s my completely non-partisan take on Freedom Crunch, the newest Cap’n Crunch variety, coming soon: it’s red, white, and blue Crunchberries, and that sounds delicious. I would like to eat it, because I believe that it would taste good. For breakfast. With milk.

That is all. Thanks for reading!

In all seriousness, I don’t know why Cap’n Crunch is debuting such a patriotic cereal in a non-major election year, so far from 4th of July. But hey: I guess Quaker had to use the Crunchberry colors they already have, and ‘Merica-themed made more sense than Swirly Toothpaste or Barbershop Pole Crunch.

No word yet on when this cereal is hitting shelves—maybe we won’t see it ’til Independence Day—but until then, I can admire the gorgeously drawn, saluting eagle, and see if I can buy a flagpole small enough to hoist a cardboard box above my kitchen table.

It’s just too bad they didn’t release this two years ago—could have called them “Crunch Barries.”

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