The leftover milk at the bottom of the bowl is the unsung hero of breakfast cereal. Infused with the eroded sugary essence of a million flakes, loops, pebbles, or maple Parisian bread slices, this swirlingly sweet milk is so good that I even unknowingly coined* a term for it: “endmilk.”
*By “coined,” I mean that I always thought endmilk was the stuff’s proper taxonomic name, until spellcheck’s angry red squiggle told me otherwise
But now instead of being an oft-forgotten appendix to breakfast that some people even (*gasp*) pour down the drain, cereal milk is becoming dessert’s decadent guest of honor, as Ben & Jerry’s has debuted three new Cereal Splashback flavors inspired by iconic cereals and their endmilk:
Fruit Loot has a Toucan-pleasing (or maybe Pebbles-pleasing?) tropical fruit swirl, Frozen Flakes contains a more traditionally GRRanulated sugared corn flake swirl, and Cocoa Loco has an ambiguously chocolatey swirl that could be meant to symbolize anything from Cocoa Puffs to Cocoa Krispies to, heck, maybe even Cap’n Crunch’s long-discontinued Choco Donuts.
Since these flavors are only appearing in Ben & Jerry’s Scoop Shops through March, and since Ben & Jerry’s sent free samples of each to just about every food blogger but the one who really really loves cereal (can you hear me grumbling through the Internet?), I can’t guarantee that I’ll be able to try these. But many of our friends have taste tests coming out on Instagram, so peep and/or creep their pages to find out how well endmilk’s legacy was preserved in cold, creamy form:
Happy #NationalCerealDay! HUGEST of thanks goes to @benandjerrys for sending their three new #CerealSplashback flavors! The flavors are out starting today only at Scoops Shops and include: Frozen Flakes – Cereal milk ice cream with a crisp cereal swirl Froot Loot – Cereal milk ice cream with a crisp fruity cereal swirl Cocoa Loco – Chocolate cereal milk ice cream with a crisp chocolate cereal swirl Reviews of all three to come soon!
I mean to some people National Cereal Day is just as big a holiday as Christmas… Beginning today, three new cereal-inspired flavors are available exclusively at Ben & Jerry's Scoop Shops!! — 1) Fruit Loot is cereal milk ice cream with crisp fruity cereal swirls (Fruity Pebbles, yo) 2) Cocoa Loco is chocolate cereal milk ice cream with crisp chocolate cereal swirls. (Cocoa Krispies up in here) 3) Frozen Flakes is cereal milk ice cream with crisp cereal swirls. (The only way I'd ever eat Corn Flakes) — Tremendous thanks to @benandjerrys for the package. Also if you live in NYC you can JUMP INTO A HUMONGOUS CEREAL BOWL BALL PIT today and get free samples at Vanderbilt Hall! Somebody do this for me – it's been a recurring fantasy of mine.
Huge thanks to the great people at @benandjerrys for sending me their BRAND NEW #CerealSplashback ice cream flavors! These cereal-inspired flavors are made to taste like Fruity Pebbles, Cocoa Krispies, and Frosted Flakes. 😭🙌 All three are rolling out exclusively at scoop shops nationwide today to celebrate #NationalCerealDay. • Froot Loot is cereal milk ice cream with a crisp fruity cereal swirl. Cocoa Loco is chocolate cereal milk ice cream with a crisp chocolate cereal swirl. Frozen Flakes is cereal milk ice cream with a crisp cereal swirl. • I'll be reviewing each one individually right here on Instagram–stay tuned!
I’ll forgive you for forgetting me, Benjamin and Gerald. Just be sure to keep me in mind when your inevitable freeze-dried ice cream cereal debuts next March.