News: “Classic Trix” is Making a Comeback!

Classic Trix Cereal Box 2017

(Image via General Mills)

Grab your HitClips, Heelys, and old retainer, because Classic Trix are making a comeback, and since Trix are for kids, you’ll have to act like a kid to eat them. Otherwise some neighborhood ragamuffins will swing through your kitchen on a cartoon vine, call you a silly rabbit, and make off with your raspberry red, lemony yellow, orangey orange, wildberry blue, grapity purple, and watermelon bounty.

On second thought, you might want to leave the dental gear behind. Wouldn’t want you to be stuck sipping Trix yogurt through a straw.

Yes, “Classic” Trix will soon be on shelves again for the first time since January 2016, when General Mills replaced the cereal’s artificial colors and flavors to make a purer form of Trix. And while that variety was pretty good, its citrusy punch was just way too big of a leap from the tropical smoothie Trix taste most of us grew up—even though it mimicked the flavor blend of Trix’s 1954 debut recipe, making New Trix, ironically, the real “Classic Trix.”

People complained, and General Mills listened: “Consumers have differing food preferences, and we heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal.” Now Classic and newly naturalized Trix will coexist on grocery shelves, with the tricolored puffs boasting a modernized Rabbit and Classic Trix repping the cel-shaded, Groucho-eyebrowed Rabbit of the late ’90s to early 2000s.

But speaking of that Trix era, there’s even bigger news here. According to General Mills, “Another request from our ‘retro’ Trix fan base is to bring back the old fruit shapes – something we hope to be able to add in the future.”

I could end this post in a witty quip, but that news is so exciting, I’m just going to repeat it and quietly bask in its glory:

“Another request from our ‘retro’ Trix fan base is to bring back the old fruit shapes – something we hope to be able to add in the future.”

(!!!)

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9 responses »

  1. Just read it and wanted to write you a mail, but there we go: This time you were faster! 😀

    And i’m glad they finally heard what we cereal enthusiast had to say and i’m glad that i maybe one day be able to eat the “real” artificially TRIX 😀
    Maybe even with the fun fruit/flower shapes everyone is talking about 😀

    btw: I would really love to see the sales of the new “natural” and the old “artfical” TRIX compared in a few month. I’m so curious if the shitstorm is followed by action and the people will buy TRIX close to the numbers they did before the change or if the natural TRIX have their fans too. But i’m sure this will never happen until one of the two disappears from the shelves 😀

  2. Glad to see them making a much needed change. The alterations to many of their products has resulted in sub-par products that taste nothing like the cereals of yesteryear. Hopefully, this is only the beginning and we’ll see some of their other cereals following suit.

  3. Perhaps General Mills is starting to realize that the people clamoring for “healthier” kids cereals are merely a very loud minority.

    They still haven’t undone all the damage they did to their cereals when they underwent the whole grain mandate.

    I would pay a large amount of money to get my paws on monster cereals with the old recipe.

  4. Enough political correctness! Classic Trix is what the world wants. Fruit flavors made from vegetables? lol…veggie salad.

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