News: General Mills Chooses Its Honorary “Real Trix Rabbit”

Say it with us now: “Aww!”

That’s right, if you recall about 3 months ago, General Mills came up with a not-so-harebrained scheme to crowdsource a new Trix Rabbit. Cereal lovers everywhere were invited to send in picks of their aspiring little bunnies—bunnies who were hungrier for fame than they were carrots.

And now the winner has been crowned. His name is Cinnabun, and he beat out 7,600 other rabbits to take the title. This floppy-eared cutie was rewarded with a celebration at his local Texas Kroger and a limited batch of cereal boxes bearing his adorable likeness.

This batch of boxes was apparently just for the event, though, so for those hoping to see Cinnabun in their cereal aisle: we’re sorry. And for those hoping we’d get a limited edition cinnamon bun-flavored Trix cereal: we’re really sorry (eat some Cinnabon cereal to fill the void). But for those just hoping to see a cute picture of a rabbit: you’re welcome.

Now say this one with us: “Silly Cinnabun, Trix are for kids!”

2 responses »

  1. stupid name… not for a rabbit but for a cereals mascot… i mean… who isn’t hoping for a cinnabon/trix joint venture while thinking about cinnabon the new trix rabbit…

    though fruity cereal balls with no artifical flavors (;)) and a “hint” of cinnamon? Sounds interesting. especially under the circumstance, that i always thought apple jacks would taste somehow like that. (apple and cinnamon) But i reently had to discover it’s just a probably better cinnamon cereal (why did i bought it and brought it back to Germany! there were so many other options! xD)

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