News: Kellogg’s Launches New HI! Happy Inside Cereals

(Image via Kellogg’s)

What kinds of cereals do our various internal organs even enjoy?

I mean, I can pretty confidently say that my tongue enjoys anything sweet and preferably chocolaty, and my trachaea probably loves a good bowl of soft oatmeal after an incendiary round of car stereo sing-alongs. But what do you get for the pancreas that has everything? Or the discerning palate of a kidney?

A big ol’ bowl of milky beans?

Thankfully, Kellogg’s is helping cross one anatomical ally off our holiday gift list: the stomach. With the release of Big K’s new HI! Happy Inside cereal, we can now treat our Best Gastrointestinal Friend to its favorite stocking stuffer: a diverse kingdom of neighborly microflora!

(Image via Kellogg’s)

The cereal’s three alliterative flavors, Bold Blueberry, Simply Strawberry, and Coconut Crunch, all boast an alleged 3-in-1 benefit for gut health: prebiotics (for feeding helpful stomach bacteria), about a billion live units of probiotic bacteria, and your regular dose of fiber. Emphasis on the regular.

Reported by news sources as Kellogg’s first new product in 6 years—a statement that seems dubious by just about any interpretation—HI! Happy Inside can be purchased at Costco, through Boxed, on Amazon, or at Kellogg’s NYC Cafe, in both resealable pouches and bulk packs of cups.

The one caveat? These constructive gut bombs retail between $12.99 and $13.99, so if you aren’t too entranced by the opportunity to turn your digestive system into a prokaryotic zoo, you might be better off with Fiber One of Special K’s Nourish cereals for a boost of digestive health that’s easier to stomach.

Or you could just buy a dozen Krispy Kremes and eat the box—that’s how I was (self-)taught to eat my fiber.

7 responses »

  1. This is June 21, 2019. I am trying to find the 35oz resealable bag!! Does anyone know where I can find it?? We got it once at Costco!! Can’t find it now anywhere. I live in Crowley, Texas 76036. Close to Fort Worth, Texas. Thanking anyone in advance. God bless. Linda

    • Unfortunately I’m in the same boat hence I looked it up and saw your search for it too Linda! I can’t find it anywhere in LA, CA. Every time I go to Costco (once every 2 weeks) I’ve checked. Seems like they only had it for a few months? It was becoming my favorite cereal!

  2. Just to clarify, the cups shown in the picture are only $13.29 for a six-pack, so a little over $2 each. It’s the behemoth 2-pound bags that run $13 each.

    My basic understanding is that nearly all probiotics in foods and supplements die in the stomach, although those in some forms like yogurt and kombucha do better.

  3. Two comments today on Brand Eating’s similar post:

    “suitablecustard • 11 hours ago

    Brilliant timing on Kellogg’s part – right in the middle of articles being published by researchers flatly stating that probiotics do nothing/potentially cause issues within the body.

    Jamie Erickson suitablecustard • 41 minutes ago

    Sort of right. YOUR OWN probiotics can help you. If they sample your gut flora before putting you on strong antibiotics, you can later take your own probiotics to help you. But someone else’s will help you no more than a different blood type would.

    But when it comes to this product, you’re correct: There’s no way any product’s probiotics can help you. Unlike blood types, there are as many probiotic types as there are people on Earth.”

  4. FYI, from another food blog “As far as brick-and-mortar stores go, you can currently find it at Costco and Boxed in 34.5-oz resealable bags for a suggested price of $12.99.” Brandeating.com

    It’s a 6 pack of the cups you show for the $13.99

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