News: Mocha Crunch Cereal Coming Soon from General Mills!

Chocolate Mocha Crunch Cereal

(Image via General Mills and Influenster)

(Update: We reviewed Mocha Crunch Cereal!)

Forget Honey Nut Cheerios: this is the kind of buzz I want on my breakfast table.

I’ve been waiting for a mainstream coffee cereal since I first precociously sipped my grandpa’s Maxwell House at age 9, and now General Mills is making that dream a reality with Mocha Crunch Cereal. Sure, Coffee Cereal exists in its own delicious niche, but ever since I ideated “CappucinOs” for a class project (and permanently answered the question, “what’s wrong with that Dan kid?”), my ideal coffee cereal has been a creamy, milky, and maybe even toffee-y bowl of sweetness.

Hot off the crumbling pastry heels of Chocolate Mocha Pop-Tarts, General Mills is ready to brew a retailiatory strike with a teal box full of cocoa coffee discs. They appear to have the same chip-less Cookie Crisp shape of Thin Mints Cereal, so I hope Mocha Crunch’s pieces have the same delightfully powdered texture, too.

And let’s hope they contain enough real caffeine to make a Girl Scout earn her “Xtreme Tree Climbing” merit badge.

There’s no official word on when we’ll be able to sip this chocolate bean-y breakfast blend (with a side of Cinnamon Toast Crunch to dip into the endmilk, of course), but our thanks go to our pal The Junk Food Aisle for breaking the fresh-brewed news. Now to find the perfect mug to eat this stuff out of.

I’ll be sure to leave room for cream.

7 responses »

  1. Has anyone spotted this cereal yet at their local grocery store? I’ve been looking for weeks since this article was posted, and I have yet to find it at any of my local ACMEs, ShopRites, Walmarts, Targets, Stop & Shops, or Weis Markets.

  2. I instantly noticed the resemblance to the Thin Mints cereal. While I did dig the the texture of the G.S. cookies cereal I thought it could have done with less subtlety in the mint department. I hope this one packs a little more oomph to its coffee flavor. All in all though, I think the prospect of a coffee flavored cereal is interesting to say the least. Along with the Thin Mint cereal it’ll be the second new cereal-flavor combination I’ll have tried this year and April’s just rolled around.

  3. hm… and i just went to the us… why couldn’t they release the last month…
    Coffee flavored cereal would finally be something new! 🙂
    And i wouldn’t need to feel ashamed anymore to put a spoon (or two) of coffee into my cereal bowl from time to time. xD

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