News: Root Beer and Orange Crush Pop-Tarts Coming Soon?

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Forget frosted orange fudge: I’m ready for frosted Orange Crush!

(UPDATE: I reviewed both flavors: Frosted A&W Root Beer Pop-Tarts and Crush Orange Pop-Tarts!)

Snap! Crackle! Pop!

Nope, I’m not talking about the Rice Krispies mascots. I’m talking about actual soda pop-flavored Pop-Tarts based on popular carbonated drink varieties!

As part of a recent cost-cutting effort dubbed “Project K,” Kellogg’s CEO John Bryant teased root beer and Orange Crush and new pastry flavors. Project K will also lead to a further evolution of the Special K brand towards eating that is “wholesome,” instead of just lower calorie. Project K also sounds like the name of a low-budget alien invasion movie, but that’s beside the point.

In light of recent rumors about Orange Creampop Cap’n Crunch, this might just be a good year for orange-loving breakfast fans.

Let’s just hope these root beer and Orange Crush Pop-Tarts don’t fizzle, because if they succeed, then we’re all one step closer to the Mtn Dew & Doritos flavored Pop-Tarts that I know everyone has been asking for.

 


Info source: Crains Detroit

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