News: St. Patrick’s Day Lucky Charms are Back!

Happy St. Patrick’s Day! If by chance you need something to float in your green beer—or at least something hearty and oaty enough to absorb out of your green-gilled gut later—you can catch a box of Lucky Charms’ storied St. Paddy’s Day stuff in both plain ol’ oat and sweet chocolate corn varieties.

Once filled only with two-toned green shamrock marshmallows, Lucky’s bowl o’ merriment has added twinkling pots of gold, as well—a good colorful addition, though I’d love to see the exiled hourglass marshmallow make a yearly prodigal return instead.

All that said, this year’s Leprechaun Trap concept, which has been appearing on every Lucky Charms variety, doesn’t really target my age demographic. Let’s hope we can see gradual innovation year by year on this concept, so in about a decade’s time we can have Mint Lucky Charms Shamrocks that turn your milk into Bailey’s.

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