If you believe the clickbait headlines, “millennials are killing breakfast cereal,” whether it’s because they’re too lazy to wash bowls or because they prefer the portable taste of Electrolyte-Fortified Kale Rectangles to sugary cinnamon squares in the morning.
But even if millennials are killing breakfast cereal, then it seems like more of a noble sacrifice for a greater good than a murder, because we seem to have entered a golden age of cereal milkshakes.
And now Steak & Shake, an honorable eatery that knows milkshakes well enough to build 33.33% of its business on them (though I prefer their flame-grilled ampersands), is adding 5* specialty breakfast shakes to their portfolio of plasmatic lactose beverages.
*I qualify this 5, because though coffee is an essential part of any balanced breakfast, Steak ‘n Shake’s Caramel Frappé seems laughably out of place here. They might as well have added a Scrambled Egg Shake at this point
We get three recognizable Kellogg’s in shake form: Frosted Flakes, Honey Smacks, and Cocoa Krispies, as well as an über generic Cinnamon Crunch Shake. This makes sense, since Kellogg’s seems to have exclusive milkshake rights here, and they don’t have a pure cinnamon cereal to bring the table—at least not without making Tony do double duty, negotiating a complicated Cinnabon cross-promo, or making a hilariously ironic Special K Shake.
I don’t know which flavor I’m most excited to try first—probably the sheer uniqueness of a Honey Smacks Shake that I can Dig ‘Em into—but I do know one thing: I hope they’re served all day long. Because if I’m going to be forced to eat 1200 some calories before 9am, I’d rather eat a couple peanut butter & strawberry Pop-Tart sandwiches.