News: Trix Yogurt Returns

Trix Yogurt Returns!

Ever seen a grown man lean back, squeeze and gulp a whole yogurt cup like he’s a lactobacillic Popeye? Well, for the sake of my area’s grocery store security guards, I sure hope they have, because if there’s no precedent or protocol in place, they might have a tough time stopping my toot-tooting Trix Yogurt-powered form from bench-pressing the dairy cooler.

I’m just that excited about Trix Yogurt returning to conventional stores. I say “conventional” because, though Trix Yogurt has been hard for mainstream consumers to track down for years now, this sweet pastel nostalgia slop has been available in bulk to General Mills’ foodservice partners for some time. But while the foodservice includes fun, familiar flavors like Strawberry Banana and Raspberry Rainbow, Trix Yogurt’s brick-and-mortar revival is stripping back the silliness to just two straightforward tastes: Strawberry and, uh, straw-less Berry.

This is a bit sad, since I’ll miss Cotton Candy and Wildberry Trix Yogurts most of all, but I understand how it’s hard to make the same “healthy low-fat snack” pitch to lunch-packing parents when the stuff is flavored with abstract or otherwise fictional ingredients.

But hey, if these newly returned Trix Yogurt cups are as good as the smoothie version from last year, I’m willing to bury the hatchetfruit and start making some umbrella’d summer yogurt cocktails. Let’s get silly!

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