Jumbold. Jumboo-yah. Jumbombastic!
With news of two more cereals getting the oversized snack pouch treatment, it seems Kellogg’s is going all in with their JUMBO SNAX (yes, the all-caps is mandatory) line. I’ll admit, I wasn’t overly impressed with the first quartet of big honkin’ Froot Loops, Apple Jacks, Frosted Flakes Tiger Paws and Caramel Corn Pops, but these latest announcements have me jumbouncing with anticipation.
Compared to those four cereals, Smorz and Cinnabon are B-Team Kellogg’s cereals. They rarely get the same attention when it comes to limited edition variants—in fact, neither Smorz nor Cinnabon has ever had a spinoff flavor. This isn’t because they taste bad. Far from it! Cinnabon brings a solid, balanced cinnamon–sugar sweetness, while Smorz’ graham puffs are top notch in pillowy texture and dense taste that distinguishes itself from s’mores cereals’ Golden Graham’d genre standard.
Hence why I think these JUMBO SNAX will be good, too, even if both cereals benefit more from milk than dry munching—meaning you shouldn’t let their on-the-go premise stop your from dumping JUMBO SNAX into a bowl. If there’s anything that leaves me hesitant about this duo it’s, a) Smorz’ decision to remove marshmallows, and b) the fact that so few JUMBO SNAX come in a pouch. But since these exist in the first place, JUMBO SNAX must be pretty popular, so I salute Kellogg’s for bringing Smorz and Cinnabon up from the minor leagues.