News (UK): Sainsbury’s Mince Pie Wheats Cereal

Sainsbury's Minced Pie Cereal Box

…and the U.S. won’t even get a Fruit Cake Cereal.

Well, uh, maybe that’s for the best.

Regardless, I’m rankled as a wrinkled raisin over the fact that I’ll likely never get to try Sainsbury’s new U.K.-exclusive Mince Pie Wheats Cereal. I mean, shredded wheat pockets filled with spiced raisins, cinnamon & nutmeg? Frosted Mini-Wheats could never. And yes, for those like me who were unaware, the “mincemeat” in mince pies is in fact, not meat, but a sweet treat that’s fun to eat. Or so I’d imagine—I haven’t tried a real mince pie, either. But according to early overseas reviews, Mince Pie Wheats do their namesake justice:

“It’s good to be honest, I taste the raisin, cinnamon and nutmeg, and it does have that familiar mince pie flavour, but then the bitterness hits. Maybe they’ve tried to recreate those notes you get with boozy mince pies? The next morning I have the cereal for breakfast. When you add milk it diminishes the bitterness – you can still taste it, but not offensively, and once I get over the fact I’m eating mince pie cereal, I realise I’m very much enjoying these wheaties. Before I know it, the bowl is empty and I’m happily full. See you tomorrow, mince pie wheats. Love, your newest convert xox.” —Huffington Post U.K.

Have you tried Mince Pie Wheats? Sound off in the comments below if you think it’d be worth the effort for me to track it down.

4 responses »

  1. While correct that there is no “meat” in mince meat, the spiced fruits are traditionally baked in beef tallow instead of traditional vegetable fats, hence the name.

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