Like a coffee snob who thinks cream ruins roasted perfection or a hipster doughnut shop that only sells original and glazed, Tony the Tiger is an artisan.
While other cereal brands let their wacky flavor flags fly with any number of peanut buttery, gingerbready, or orange ice creamy variants, Anthony the Large Jungle Cat keeps it pretty minimalistic, preferring to perfect each flavor he introduces rather than rushing to meet some pumpkin spiced fad. After all, it took him 64 years to introduce a Cinnamon kind. And now, after the length of about 6–8 of Tony’s 9 feline lives, we finally get Chocolate Frosted Flakes.
What’s that you say, with your raised pitchfork pilfered from the clearance section of a Spirit Halloween? Chocolate Frosted Flakes already existed 20 years ago? Well those were Cocoa Frosted Flakes, not true-blue (or brown?) chocolate.
Oh, but you also say, holding a rudimentary torch made from back issues of the National Enquirer, “There are already two different kinds of Chocolate Frosted Flakes in my grocery store right now”? Well there are Frosted Flakes Choco Zucaritas made for Latin American markets, and Chocolate Frosted Flakes with Skeleton Marshmallows, made for Halloween, which are…uh…from a seasonal spin-off and therefore aren’t canon.
Phew. Through arbitrary technicalities, I’ve confirmed that 2017 Chocolate Frosted Flakes are the first of their kind. After all, Kellogg’s has made a big fuss about these ones are made differently. Like their much-hyped cinnamon-infusing process from 2016, the chocolatey frosting on these flakes is proprietarily designed to meet American tastes for milk chocolate, as opposed to Choco Zucaritas, which are supposed to be more dark chocolatey.
Maybe this is all choco hokum, but that’s not going to stop this American from indulging his sweet tooth. After Tony himself sent me this elaborate care package to try the stuff, I’d be remiss not to use his big metallic head to scoop shards of well-browned gold into my mouth like an emperor of the Nile. Continue reading