News: Spider-Man Homecoming Cereal Boxes Swing Onto Canadian Shelves

Post Canadian Spider-Man Homecoming Cereal

Spider-Man. Spider-Man.
His cereal’s next to the Raisin Bran.

Beware, Canadian evil-doers: you can’t run from justice, even at breakfast, because Spider-Man is taking over Post cereal boxes to celebrate the launch of his upcoming Spider-Man Homecoming movie.

(Well, I guess criminals could just eat Honey Bunches of Oats exclusively, as the villainous Vulture has made that box his nest).

The boxes are hitting Canadian stores at the beginning of May, but thanks to the heroic help of Junk Food Dog, we’ve got an early scoop—getting exclusive photos of Spider-Man makes me feel like J. Jonah Jameson, so I’d better start growing my mustache now.

This isn’t the first time the U.S. has missed out on an exclusive Spider-Man cereal. Just last year, Australia was blessed with the above Ultimate Spider-Man cereal—although I don’t remember there being an issue where Spider-Man shoots sweetened chocolate rings out of his wrists.

Oh well, I won’t complain about other countries getting all the coolest superhero snacks. After all, America did get Kraft Spider-Man Macaroni & Cheese: arguably the greatest thing to happen to mac & cheese since the birth of breadcrumbs.

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Review: Special K Caramel Nut Protein Bites

Kellogg's Special K Caramel Nut Protein Bites Pouch

Why am I reviewing a product that’s decidedly not cereal, a Pop-Tart, or oatmeal?

I’ll answer that question with a question: why am I getting defensive about hypothetical questions that no one’s actually asking? The real reason I’m giving Special K’s new(ish) Caramel Nut Protein Bites a spotlighted review is because, after January’s firestorm of new cereals—which featured adaptations of every doughy delicacy from cookies to pancakes and back to cookies again—I’m struggling to fresh and relevant new products to write 700 excessive words about. If you see me reviewing Rice Chex next week, you’ll know I’m really spooning the bottom of the barrel.

Besides, when I scanned my Protein Bites, the check-out machine called them “KLLGG CERL.” So take that, imaginary critics! Continue reading

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News: Kellogg’s New York Pop-Tarts Café is a Doughy Dream Come True

♪ New York, New York: a helluva town. The Bronx is up, and the new café serving blended toaster pastry milkshakes is down! ♪

Sorry if there are any unexpected typos or short circuits in this post. My mouth is watering like Niagara, and my keyboard’s in the splash zone. But how could I not be spilling anticipatory drool by the barrelful when Pop-Tarts keeps tempting us with photos and videos of their Pop-Tarts Café?

Open until March 12th in New York City, this pop-up (pun intended, I’m sure) shop is the spiritual successor to Kellogg’s earlier cereal café. But the Pop-Tarts Café amps up the customization and Wild Berry wackiness far beyond the cereal joint’s wildest dreams. I’d you can’t watch the video above, know that their menu contains: Continue reading

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Spooned & Spotted (Canada): Nature Valley Crunchy Bar Granola

Nature Valley Canadian Crunchy Bar Granola in Cinnamon and Oats & Honey

Ready your spoons, steady your milk-pouring hands, and put those Teddy Grahams aside, because last year’s best U.S. granola is coming to Canada.

See, as part of their 2016 new product blitz, Nature Valley introduced Granola Crunch to the United States. The stuff comes in Cinnamon and Maple Brown Sugar flavors and it tastes like syrup-slathered Teddy Graham gravel and I love it and it didn’t get nearly as much recognition as it deserves and it makes me use too many conjunctions and did I mention I love it?

And now thanks to our Instagram friend Nicole, we know this delightful line is migrating northward to enchant even more taste buds. The name is different—and Crunchy Bar Granola sounds way cooler than Granola Crunch—but for all intents and purposes, the stuff looks the same: crumbly chunks of real Nature Valley granola bars in vastly varying sizes.

What’s different is the flavors. Cinnamon has been granted dual citizenship, but for some reason Maple Brown Sugar didn’t make it into maple leaf country. I’m a Michigander who lives near the Canadian border who also loves this stuff, so the only logical explanation is that I unknowingly seized all the Maple Brown Sugar Granola Crunch in my sleep.

It sure explains the crumbs on my pillow.

Instead of Maple Brown Sugar, Canada gets an Oats & Honey Crunchy Bar Granola, which, though a little redundant, sounds delightful. If it doesn’t taste exactly like compact nuggets of Honey Nut Cheerios and mashed-up Oatmeal Creme Pies, I’ll be sorely disappointed in Nature Valley—I’ve come to expect a lot from them.

Here’s hoping Oats & Honey will find its way southward to American shelves, and vice-versa for Maple Brown Sugar. And hopefully they’ll sell well enough to inspire a peanut butter flavor.

*hint hint, Nature Valley*

Thanks again to Nicole for the photo. Do you have a cool cereal photo to share? Feel free to pass it along on our submissions page, or just email us at There’s a good chance your picture could be featured on the site.

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Review: Welch’s Strawberry Oatmeal Bar Baking Mix, from Betty Crocker

Betty Crocker Welch's Strawberry Oatmeal Bars Baking Mix Box

I’ve reviewed oatmeal before.

I’ve reviewed cereal bars before.

But not until today have the two joined forces for a tasty crossover that’s more satisfying than The Jetsons Meet The Flintstones, Scooby-Doo Meets the Harlem Globetrotters, and The Jimmy Timmy Power Hour combined. You’ll notice that I’ve never reviewed granola bars, either. That’s because raw oats are simply one step of effort too far away from pipin’ hot oatmeal or Cracklin’ Oat Bran. In my eyes, it takes a microwave or a mill press to turn plain grains into breakfast.

So it’s time to grow up, granola bars, because oatmeal bars have everything you do—just with a lot more gumption. Oh, and in this case: oodles of strawberry jelly, too. Continue reading

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Review: Reese’s Puffs Bunnies (Spring Edition)

General Mills Spring Edition Reese's Puffs Bunnies Cereal Box

Reese’s Puffs are a lot like Krave.

As I mentioned in my recent review, Krave is a cereal with nearly limitless potential for awesome flavor fillings, a potential that’s been largely (and tragically) unrealized in America while European Krave lets its freaky flavor flag fly.

General Mills’s iconic peanut butter puffs are the same way. As Reese’s candy division is stuffing Reese’s Pieces into Reese’s Cups, cramming peanuts into Reese’s Pieces, and (probably) distilling the ethereal essences of Mr. Peanut’s ghostly grandparents into Reese’s NutRageous bars, Reese’s Puffs cereal remains plain and unchanged. Outside of our sweetest nightly dreams, we’ve never seen Reese’s Puffs with Reese’s Pieces, Reese’s Puffs with Nougat & Nut Shavings, or even Chocolate PB&J Reese’s Puffs.

I’m not the only one who feels this way, either. One of my favorite YouTube gamers went on a recent Twitter tirade that inspired this intro:

No, instead of any of those great ideas, we get Reese’s Puffs Bunnies: the same cereal, now conveniently in the same bunny shape as Annie’s recent Bunnies cereals. My brain says, “Boo, that’s lazy!” but my inner child—whose heart is concentric with mine—says, “Ooh, I love cute lil rabbits!”

Fine, 8-year old Dan: let’s (begrudgingly) dig in. Continue reading

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Review: Krave Cereal (Now with More Chocolate!)

Kellogg's Krave Cereal Now with More Chocolate Box

Krave sounds like the perfect vehicle for exciting, limited edition cereal flavors. Its semi-hollow, chocolate-striped biscuits could be filled with any number of wacky tastes.

Krave could pair the chocolate with a peanut butter ribbon, pipette some strawberry filling in there for Valentine’s Day, layer on some banana for Elvis Presley’s birthday, or heck: just dip every pillowy rectangle in fudge and sprinkles. I like to imagine that all these ideas even got brought up at Kellogg’s last marketing meeting…but then that one guy in the back of the room—you know, that guy— shouted above everyone else with his mouth full of the break room’s last doughnut:

“Hey why don’t we just add more chocolate?”

And this new “Now More Chocolate!” Krave was born. Somewhere across the Atlantic, Europeans are snickering at us over their bowls of Hazelnut, White Chocolate Brownie, and Choco Roulette Krave. Continue reading

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Spooned & Spotted: Reese’s Puffs Spring Edition Bunnies Cereal

Reese's Puffs Bunnies Cereal

Everyone knows that the best Reese’s candies are the ones that aren’t shaped like cups. With their increased peanut butter to chocolate ratio, Reese’s Eggs, Pumpkins, and even their lumpishly deformed Trees are tastier than their ridged, circular ancestors.

I’m hoping the same principle of shapely tastiness applies to General Mills’s upcoming Reese’s Puffs Bunnies, an adorably rabbit-shaped variant of their classic peanut butter and chocolate corn puffs. Reese’s Puffs Bunnies are releasing just in time to celebrate the dawn of spring and the melting of gross slush all over my driveway.

Of course, I’m probably just being optimistic by thinking these will taste any different than normal Reese’s Puffs. Those keeping tabs on General Mills know that these bunny shapes are just recycled from their Annie’s cereals, so it isn’t the most original idea, either. Regardless, I’m going to take this rare Easter cereal as an excuse to celebrate…

…by lopping the ears off a hollow chocolate rabbit, filling it with Reese’s Puffs Bunnies and milk, and using it as an edible cereal bowl.

Though the cereal only appeared online in the past couple days, I’ve already spotted it in the wild at Meijer. Happy hunting—whether it’s the Easter egg or limited edition cereal kind!

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