Mini “Review:” Kellogg’s Chinese New Year Corn Flakes

Kellogg's Chinese New Year Corn Flakes Box: Canadian Cornelius the Rooster

“Cock-a-doodle-dude! That box looks so rad!”

That was my first reaction upon seeing this new Kellogg’s Chinese New Year Corn Flakes box, a limited edition print made to celebrate the Year of the Rooster. This reaction also explains why I’m inside folding a papercraft chicken instead of going to an actual party.

Since it is the Year of the Rooster (as of January 28th), it makes sense that Kellogg’s would give Cornelius, of all mascots, a simultaneously fresh and retro new look—though I would’ve loved to see Toucan Sam’s knowing beak adorned with ornamental gold flowers. See, Cornelius has been around since 1957, so this box also celebrates his 60th birthday.

Before this famous fowl, Corn Flakes existed for 51 more years with various mascots, including the Sweetheart of Corn: a beaming, maize-embracing gal. Some say she was the inspiration for modern day, tree-hugging hippies; others say, “Dan, stop making up fake history and let me eat my breakfast in peace.” Tomato, to-mah-to.

The unfortunate part about these commemorative Corn Flakes is that they’re exclusive to Canada. I’m thankful that Cerealously’s honorary Canadian cereal correspondent Junk Food Dog was willing to send me a box, otherwise I’d have to wrangle an armada of chickens and fly there myself.


Kellogg's Chinese New Year Corn Flakes Box: Canadian Cornelius the Rooster Facts

The side of these Year of the Rooster Corn Flakes includes a number of fun facts—in English and French, of course—about the year’s namesake bird. Apparently those born this year will be observant, hardworking and confident. I was born in the Year of the Rat, so I guess that explains my love of cheese and my inability to play the board game Mouse Trap without hurting myself.

Kellogg's Chinese New Year Corn Flakes Box: Canadian Cornelius the Rooster Instructions

The trivia is cool, but the back of the box brings the real fun. With step-by-step (though maddeningly wordless) instructions, happy Corn Flake munchers of all ages can dabble in Zhezhi and fold their own paper Cornelius.

Ever since a rogue paper airplane nearly took my eye out in elementary school art class, I’ve never been a successfully crafty person. But after executing a few sweaty folds, yelling “I don’t get it!” at an inanimate cardboard rooster, and somehow making a cootie-catcher by accident, I finally hatched a well-coifed paper pet for my desktop.

Kellogg's Chinese New Year Corn Flakes Box: Canadian Cornelius the Rooster Papercraft

I think I’ll name him “Cornan O’Brien.”

Kellogg's Chinese New Year Corn Flakes Box: Canadian Cornelius the Rooster Cereal

There’s not much to say about the regular ol’ Corn Flakes inside that hasn’t been said during the past 111 years of the cereal’s existence. The flakes’ golden-toasted corn flavor is cozy, wholesome, and slightly nostalgic, but I’ve always been more of a Bran Flakes man. The tame sweetness, modest crunch, and nearly non-existent milk durability of Corn Flakes makes it a cereal destined for greater things than traditional breakfasts.

Corn Flakes are better off used as breadcrumbs for chicken, pork, Cornish game hens, or heck, even calamari. That way, their humble flavor can team up with butter, BBQ sauce, and bird-sourced meatiness for the betterment of homestyle dinners everywhere.

That sentence really belongs on the wall of a Cracker Barrel somewhere.

Overall, this is a “pretty good” cereal (on its own) in a “totally tubular” box, so I’ll split the difference and give it a “really darn neat” score. But really, my rating doesn’t matter, because if you have the means to buy one of these Chinese New Year boxes, you should: I can think of no better centerpiece for your coffee table, reception desk, mantel, or local Museum of Natural History.

But now that the bar has been raised high, I’m curious what Kellogg’s will do for next year: the Year of the Dog. Kellogg’s doesn’t have a canine mascot, so they may have to pass the torch to General Mills and Chip the Wolf of Cookie Crisp fame.

Otherwise they’ll have to invent a new, hip cereal: Poochie’s Peanut Butter Bones, anyone?


 

The Bowl: Kellogg’s Chinese New Year Corn Flakes

The Breakdown: A box that’s worth framing—or taking to prom—and a cereal that’s worth layering on your brisket make this a Corn Flakes edition worth celebrating.

The Bottom Line: 8 nuggets of Cracker Barrel poetry out of 10

(Quick Nutrition Facts: 110 calories, 0 grams of fiber, 3 grams of sugar, and 2 grams of protein per 1 cup serving)

6 responses »

  1. The box is really rad! ^^
    This is a box made for getting people into collecting Cereal boxes 😉

    I mean we’re foodies and we would love some differences with special boxes on special occasions, though i can remember that special boxes never meant different flavors when i was young and that was OK with the little “desitute”, but… yeah the foodie would’ve wished for something new. ^^

    I once had this “special” corn flake cereal in Turkey wich seemed a bit more puffed (most probably extruded and not rolled) that was soooooo good!
    The difference was not really the taste, but the texture. I love a bit “mushy” cereal that already got into a symbiosis with the milk more than the out of the box “crunchy version” with milk… (i don’t think the flavors combine that well). Why do i tell you this? Because those “puffed” corn flakes were perfect for this. Still kinda crunchy, but not too crunchy and really kind to the roof of your mouth the moment they hit milk.
    I know you should never chance a winning team, but that’s something i would like to see from kelloggs… this could’ve been a chance to do so 😉

    • 1. US Cup (1 Serving) = 28g || CA Cup (1 Serving) = 29g
      2. Maybe Malt (from corn flour and malted barley) provides a bit more calories and the difference in Sodium and Potassium numbers than “malt flavor”

      Just guessing. 🙂

  2. Corn Flakes a 6/10?! It’s one of only two cereals I consistently buy the family-sized packs of at the supermarket. For some reason I thought everyone else loved the stuff as much as I did. Then again, along with the flakes the only two cereals I’m able to consistently enjoy are Kix and Cheerios haha.

    • Haha, yeah: don’t get me wrong, I enjoy a lot of less sweet cereals like those, too, but if I want a pure flake cereal, I’m going to pick Bran Flakes over Corn every time—based on sogginess-resistance alone!

  3. Actually Poochie’s Peanut Butter Bones sounds pretty good lol I always thought there should be a Super Mario Galaxy Star Bit cereal as well. 😋

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