Kellogg’s Super Mario Cereal Will Feature Select Amiibo Sticker Boxes

Kellogg's Super Mario Cereal Box (Rumored)

Let’s a-go…on an Odyssey to the breakfast aisle!

Goodness knows that it’s been long enough since we’ve seen a Mario-themed breakfast cereal—28 years, in fact, since the Nintendo Cereal System, which packaged two bags of Mario and Zelda cereal in the same box. A man works 60 grueling hours a week fixing leaky sewer pipes, battling demented turtle kings, and cleaning graffiti just to be told his princess is in another castle? He deserves a cereal. Or at least a dedicated pasta brand more esteemed than SpaghettiOs.

And it looks like that might* will** finally happen. After the kind of digital sleuthing that would put Mario is Missing! to shame, I stumbled upon multiple references, including one with the above box art, to an upcoming Super Mario Cereal from Kellogg’s. In true Kelloggian fashion, it pairs oat pieces with colored marshmallow shapes—in this case, crunchy stars are flanked by Super Mushrooms, 1-Up Mushrooms, and ? Boxes. But most importantly, some boxes of this “Mixed Berry” cereal are Amiibos in and of themselves, allegedly able to be used with Super Mario Odyssey for the Nintendo Switch.

I can only assume that it gives Mario a Dig’em the Frog hat, and Snap, Crackle, Pop hats for all the Toads. Either way, I hope an Animal Crossing Cereal is next: Tom Nook’s Crunchy Bells with Real Fruit Bits, anyone? Just shake it up!

*Update: Though the box art may not be finalized, reader Chris has allegedly received confirmation from Kellogg’s that this cereal should be hitting shelves soon! Mamma mia:

“We cerealously appreciate your continued interest in seeing a Nintendo cereal, Chris! We hope you’ll keep an eye out for the new Super Mario Cereal that is hitting store shelves now. This star-shaped cereal features Super Mario-inspired marshmallows, and a limited number of packages will have an Amiibo powerup sticker that can be used on the Super Mario Odyssey game with the Nintendo Switch gaming console. We also appreciate your additional feedback regarding classic cereal favorites, and thanks for taking the time to write!” —@KelloggsUS

**Update 2: While originally a rumor, Super Mario Cereal has now been confirmed through Target, Walmart, and product photographs!

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10 responses »

  1. Remember that the Post Mario/Switch promotion is self-funded. The fine print on all the Post cereals say “Nintendo is not a sponsor,” etc. So I’m not as surprised it’s coming from Kellogg’s.

  2. You sir, have delivered the cereal news of the year!

    This cereal may not even taste good but I’ll still love it. If the amiibo unlocks any sort of stupid exclusive content…my god.

    I knew in my heart of hearts nothing like the Nintendo cereal system was coming back ever. This will certainly do, though!

    If I can’t find it locally I am taking it to eBay… Must have it.

  3. Though it’s awesome to see my favorite video game character back on a cereal box it’s pretty sad at the same time…

    I don’t know how great the fruity and legendary “Nintendo Super Mario Bros. Cereal” really was, but people praise it to the sky and seem to love it (maybe due to nostalgia).
    Now, almost 30 years later, we finally have another Mario Cereal and besides the whole amiibo gimmick it’s just the same boring and “bad” Kellogg’s third party themed cereal…

    I already came to terms with the fact, that Disney and Marvel don’t care about their franchises and seem to like the idea of cheerios like cereal pieces with pretty awful marbits… BUT Nintendo? (and yes, i know mixed berry is already better than just plain sweetened cereal ;))
    I really hoped they would care more about their (Mario’s) legacy and know how important cereal is for all us Nerds and Geeks (;)) outside of japan… xD

    But still: A MARIO CEREAL!!!!!

  4. What would happen if someone scanned the back of the cereal box, and then someone bought the box so they could scan it and it had already been scanned?

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