Spooned & Spotted (Canada): Post S’Mores Cereal

Post S'MORES Cereal

Ready your pointed roasting sticks and start building some flaming marshmallow catapults, because the great S’More War might soon be upon us.

There are several s’mores flavored cereals out there, and thanks to Canadian cereal fan Jas A. (thanks for the photo, Jas!), we now know that Post has tossed their milk caps into the arena, too. Their creatively named “S’MORES” cereal follows the lead of Malt-O-Meal’s Madagascar S’Mores Jungle Party by combining Golden Grahams-esque ridged graham pieces with marshmallow orbs and chocolate corn puffs.

One might accuse Post of stealing MOM’s war plans, but in reality, the two have been allies for over a year. See, in early 2015, Post Foods bought Malt-O-Meal, meaning that this S’Mores cereal is likely just Madagascar S’Mores Jungle Party repackaged with English/French packaging so that Canada can share in the s’mores love.

So the s’mores cereal battlefield now features S’Mores Jungle Party and “S’MORES” facing off against Kellogg’s two pronged assault of Krave S’Mores and Smorz. This begs several questions:

Which side are you on? Which s’mores cereal melts your heart like a gooey marshmallow? Does Post S’Mores taste different than Madagascar? Will General Mills return to the fray after the long ago casualty of S’Mores Crunch? And most importantly, is Cap’n Crunch hiding a S’Mores Crunch of his own?

While we wait for the cocoa-scented dust to clear and for all these campfire-burning questions to be answered, you can send your own picture or thoughts and have them featured on a “Spooned & Spotted” post. All you have to do is head over to our submissions page or email us at cerealously.net@gmail.com.

And for hungry Canadians looking for their own Post S’Mores, Jas found this box at Canada Safeway.

5 responses »

  1. I seen these at the No frills in cottage towns north bought them and they are so good…. They should sell these yr round.

    • I have no idea if they taste the same, and since they’re likely Canada-exclusive, I might never get the chance.

      However, Jas tells me that Canadian cereals usually taste a bit different, and after my enlightening experience with American v. Canadian Corn Pops, these S’Mores may be different after all.

      • Ah Dan! Huge misunderstanding! I was aware that you might (most probably) not know how the Canadian “post s’mores” taste like. But thanks for the great answer and information. As always 🙂

        I was actually speaking of moms s’mores (the ones I linked to).
        If I recall correctly, they are always a bit more inexpensive than the major brands and offer all the most popular cereals too. (like all the other house brands from aldi or Walmartalso do)
        Since post bought mom it would be interesting to know if the mom s’mores cereal can be compared or is probably the same as _the_ highly praised Madagascar s’mores cereal ^^
        Sorry for the misunderstanding bro! 🙁

Leave a Reply

Your email address will not be published. Required fields are marked *