Spooned & Spotted: Chocolatey Winter Lucky Charms Cereal

What’s the regifting equivalent of that old grade school exchange? You know, the one that goes, “Hey, can I copy your homework?” “Okay but change it up a little so it’s not obvious.”

I’d imagine that a similar kind of yuletide tomfoolery would involve spray painting unwanted tube socks, or maybe deep frying a fruit cake.

Or, you know, something like Lucky Charms’ “new” cereal variety for Holiday 2018.

See, the reason the above image, discovered by @jhome_market on Instagram, looks about as uncannily familiar as an Orwellian news report is because last year General Mills released Cinnamon Vanilla Lucky Charms alongside the spellcheck-triggering redundancy of Hot Cocoa Cocoa Puffs. But this time, they’re evidently cutting their losses, cutting their creativity, and splicing 2017’s snowiest cereals together into one cereal that totally hasn’t been made before. Next thing we know, Big Lucky is going to tell us we’ve always been at war with Kellogg’s.

Last year’s supernova, elongated pacifier, and marshmallow-shaped marshmallows are returning too, again masquerading as snowflakes, snowballs, and snowpersons. A final unwelcome comeback is Chocolate Lucky Charms’ bizarre tradition of using corn instead of oat ingredients, a snowshoe-sized misstep that swaps Lucky Charms’ iconic density with something more hollow and starchy.

So apologies for my preemptive Grinchitude—I’m just not looking forward to not getting a Gingerbread Toast Crunch again this year. I’d even settle for Coal-coa Puffs. But until we know more about this December’s cereal lineup, I give my thanks to jhome_market for sharing (the cereal can be found at Walmart, so far). And if you see a new or interesting cereal, be sure to send it to our Submissions page for a chance to see it here.

Have a holly jolly leaf raking!

2 responses »

  1. It’s kind of outrageous that GM is pawning off a corn cereal here under the Lucky Charms banner.

    It won’t be long and original Cheerios will be the only thing General Mills sells that has oats.

  2. I honestly couldn’t taste the cinnamon or vanilla in last year’s Holiday cereal. Wish they’d bring back Sugar Cookie Toast Crunch or do Gingerbread Spice Cheerios. Although I’ll probably get this because why not lol

Leave a Reply

Your email address will not be published. Required fields are marked *