How ironic: a cereal about anthropomorphized, rapidly accelerating automobiles hits breakfast aisles overseas, just as the American cereal biz is slowing to a snail’s pace. And I don’t mean Turbo the snail, either. We all agreed to never talk about that movie again.
Sorry if I sound a little sour—the dog days of summer are just never the best for new cereals. Count Chocula, Franken Berry, and Boo Berry are just on the cusp of hitting major stores, and those dough-forsaken Cinnamon Toast Crunch Bites are still eluding me, but other than that, I have to resort to posting pictures of licensed movie cereals that I can’t even buy.
¯\_(ツ)_/¯ Oh well, at least this one is interesting.
Why is that? Because Cars 3 Cereal is a mini case study on how transcending borders can totally change a cereal, as well as how time and dollar signs can give a movie license different parent companies. We saw it with the devolution of Korean Oreo O’s when they returned stateside, and we saw it with the flavor flip-flop of Minions Cereal from banana berry bliss to brown-sugared oats that I wouldn’t write my houseplants about, let alone home.
See, the German version of Cars 3 cereal has crunchy, honey-coated celtic knots, and it’s made by Kellogg’s.
But when we look just north of the U.S., our Canadian friends have a Cars 3 Cereal, too—but it’s made by General Mills and full of miniature, cinnamon-sugared stars—the exact same ones, I’d wager, that General Mills recently released stateside, not once, but twice, as Dora the Explorer Cereal and Cinnamon Star Crunch.
I never once thought that a talking vehicle, a bilingual child adventurer, and a tribe of cannibalistic geometric shapes would ever have anything in common, but here we are.
So while this geographic disparity may not be as interesting as monster cereals or fried ‘n’ frozen cinnamon doughnut holes, I still find it fascinating how this tasty little thing we call cereal has such global flexibility. Now the only question is which one tastes better. There’s no way both can taste good. Want to know how I know?
Because Lightning McQueen never strikes twice.
Big thanks to Jordan S. from Instagram for sharing this photo. If you have something cool to share, in America or anywhere else, please don’t hesitate to sling it on over to our Submissions page. It could appear here! (Well, not right here. But somewhere on the World Wide Web.)