Tag Archives: 7 rating

Review: Trader Joe’s Cocoa Crunch Cereal

My advertising headcanon:

The Trader Joe’s chief executive sits down to his moderately-priced (though sustainably sourced and crafted by local upper-class private school artisans) desk, attired in a three-piece Hawaiian print suit, and lays into his most recent scheme to take over weirdly specific niche markets. Sort of like J. Jonah Jameson, but with flip-flops.

“Darn it, Leonard!” His assistant’s name is Leonard, I’ve decided. “Bring me identical versions of classic sugary cereals, but without gluten! No more gluten! If it glutes, it goes!”

At this point, poor Leonard readjusts his glasses between harrowingly scribbled notes, too cowed to make eye contact with Mr. Joe. “Y-yes, T.J. Got it. And what should we do about the box art?”

A flash of wrath crosses Trader Joe’s face for an instant, before he reconsiders. “Class. That’s what the cereal aisle is missing. Come up with the most elegant possible image and slap it on both sides. Think minimal. We’ll save on advertising and appeal to kids at the same time.”

“Yes, T.J. But… how will tasteful stock photography draw in children?”

The ire returns. “Darn it, Leonard!” He reaches into his breast pocket and pulls out a small paperback book, slapping it on the desk as everyone in the building collectively winces. “This is what today’s youth want! Get me this author! She’s going to change everything!”

And that’s how Trader Joe’s recent box art came to be designed by Marie Kondo.

In another recent salvo toward more gluten-freedom, the company has paired its prior spheroid offering with a sister release—this one a bit more along traditional cereal lines. In both shape and constitution, Trader Joe’s Gluten Free Cocoa Crunch Cereal is unmistakably meant for comparison with Cocoa Puffs. It’s a puzzling move, then, to adorn the box with a deftly arranged photo of someone’s zakka-inspired place setting with the audacious phrase “serving suggestion.” But you know what? Fine. If that’s how we’re going to play it, then this review needs to go all-in.

Time to one-up this understated high-brow aesthetic. Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 7 rating, chocolate, trader joe's. 2 Comments

Mar. ’19

Review: Honey Brunches of Oats Chicken & Waffles + Maple Bacon Donut Cereals!

National Cereal Day is a funny holiday.

See, despite the best efforts of cereal curators and Ralston researchers such as myself, no one knows exactly when this crunchiest day of the year was first commemorated, nor who it was that first raised their (presumably) marble mug–bowl hybrid to propose the occasion. That said, if you’d like to pretend it was my Great Grand-Pappy Cerealously IV, a humble Crunch Berry farmer from the milkily humid tropics, I wouldn’t be opposed.

All we know is that since the day starting gaining mainstream traction near the turn of the 21st century, National Cereal Day has remained more popular amongst food and local news outlets than other, more contested days. Perhaps it’s a testament to the comparative cultural significance of breakfast cereal, or perhaps just to the PR power of big cereal companies—bless them all for stocking my pantry in time for National Napping Day next week.

Regardless of the date’s disputed origins, it almost always creeps up on me like a ghost in the night or the smotherly love of a 5am house cat. I tend to myself awakening in disbelief to “March 7th” on the calendar, scrambling past my plans for scrambled eggs to write something fitting for this blog’s bona fide breakfast star. But this year, my resolve was steely and my focus was clear: I simply had to write about the already-legendary Honey Brunches of Oats flavors Post has released to both celebrate National Cereal Day and potentially initiate a bold new phase of the foodstuff’s future:

A dawning golden-brown—and perhaps, eventually, honey-mustardy—era of savory cereal.

Both these bite-sized barn animals have already been spotted in both Giant Eagle and Walmart stores, but my journey from farm to pantry was more of an a-graze-ing race. The kind folks at Post offered to send me a box, but after a postal system error—during which I cursed imagined package thieves before pitying them for the surprisingly fowl bounty they were about to unbox—I had to leave a polite mailbox note and desperately wait to hear from a distant neighbor in hopes they’d still have what was mistakenly delivered to them.

Thankfully, this kind soul was able to recover my morning soul food, and here I sit: pastorally sampling the stuff to see if it’s cud worth chewing or a dud worth ptooey-ing.

Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 4 rating, 7 rating, honey bunches of oats, maple, national cereal day, post. 3 Comments

Feb. ’19

Review: Trader Joe’s Neapolitan Puffs Cereal

Let’s take a moment to admire the abject honesty of the current cereal industry. We’ve had our ups and downs, with the occasional public health outcry shaping the way our beloved commodity is branded. Sugar Frosted Flakes became Frosted Flakes. Sugar Smacks became Honey Smacks, which was refined for a period to just Smacks before reverting back to the mean. And now, in this present age of risk-taking in the breakfast aisle, companies are owning the fact that cereal is pretty much dessert. To the sugar-coated mound of donut and cookie (for breakfast?!) cereals, we’ve also seen the advent of ice cream offerings.

I’d be remiss to not point out that Cocoa Puffs did not invent the concept. As with so many deliciously carbed rituals, the Italians did it first. So while Sicilians are enjoying their literal gelato sandwiches early in the day, apparently the norm in Naples is that unique blend of strawberry, vanilla, and chocolate for which the region is named. Or maybe it’s the other way around. Sonny’s history lesson is a little vague on that one.

Trader Joe’s inexplicably decided to counter the Neapolitan Cocoa Puffs with… Neapolitan Puffs Cereal. But it’s what’s under the hood that counts, and Joe has made some special modifications. TJ looked at a fairly good cereal that does not contain beans and said, “No. This will not do.” Instead of corn, oat, or even wheat, Neapolitan Puffs is made with a similar blend of beans found in the divisive LoveGrown cereals.

Personally, I quite like the subtle beany aftertaste and uniquely forgiving crunch of Comet Crispies. At the same time, I respect that it’s not everyone’s jam (if peanuts are a legume, does that make peanut butter just bean jam?), so you can expect a fair assessment here, as well. Continue reading →

Posted by jared m.. Categories: Reviews. Tags: 7 rating, chocolate, ice cream, strawberry, trader joe's, vanilla. Leave a comment

Feb. ’19

Classic Review: King Vitaman Cereal

The abdication of an edible monarchy is an interesting thing, and a recurring concept amongst snack sovereigns. Perhaps it’s the unpopularity of ivory-towered mascots when compared to working class leprechauns and rabbits, but in past decades we’ve seen King Don usurped by a facelessly caked corporate hegemony, and the Burger King reduced to a mere figurehead—as the chain’s reigning fast feudalists find the best way to create viral stunts without improving food quality.

Yet, the cereal aisle’s top 1% of the 2% has been ruling largely in private since 1968, like an old god who clings to his last few believers. Yes, King Vitaman cereal still exists—much to my own surprise—though its production has been severely stifled in recent years. Much like another cult-favorite Quaker cereal, Quisp, your best bets for finding a box of King Vitaman in 2019 are outlet stores, the Internet, and maybe a haunted garage sale.

The cereal has a history richer than its vitamin & mineral content, dating back to its forced vowel tweak to Vitaman, as the FDA forbids non-vitamins to call themselves vitamins. Go figure. While I’ve long been uncertain how to pronounce this tasty tyrant’s name (my brain wants to think “veeta-man,” not unlike how a clueless parent would mispronounce “Digimon”), I have nothing but respect for his lineage of descendants.

King Vitaman I (whom the above commercial names to affirm my phonetic idiocy), joined by the villainous Not-So-Bright Knight, defended his breakfast riches with a steely scepter. He loses respect points for hoarding wealth, but remains a people’s champ for taking decisive action instead of relying on henchmen and fallguys.

King Vitaman II, the most beloved and recognizable, earned wide acclaim for giving the cartoon king’s spirit corporeal form. Portrayed by George Mann from 1971 to his death in 1977, King Vitaman II will be forever martyred as one of few live action cereal mascots, as well as someone who could easily bare-knuckle box the Burger King and punt him off a parapet. Rest in peace, your highness. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 7 rating, cap'n crunch, classic, quaker. 11 Comments

Feb. ’19

Review: Fiber One Strawberries & Vanilla Clusters

There is a storied era in my life, one marked by a fleeting—or perhaps flaking—fixation with Fiber One. This was no regular phase (and yet, it very much was); in fact, I look back at it fondly as the deliberate death and rebirth of my true cereal passion.

At the time, I grew worried that my sugary cereal habits were contributing to a hollow hunger dissatisfied with airy rice and now-empty bowls of emptier calories. To make up for it, I dived headfirst into every cereal Fiber One released at the time, to knock off those gnawing cravings with a real gut-buster/duster/cluster. Chocolate Squares, Honey Squares, Honey Clusters, and even original Fiber One—a bona fide gut-readjuster at 55% of your daily recommended fiber per 1/2 cup serving…

…which I’d eat a full cup or more of before even leaving the house. Some say the gargantuan belly gurgles that followed were nationally registered as deep-sea sonar anomalies.

I eventually grew tired of these breakfast bombshells and used the experience to synthesize a happier balance of morning sweets and sticks, ultimately making me a more well-rounded cereal blogger. That’s why I’m more than happy to both review and defend Fiber One from dismissive cereal critics. Because if a Fruity Pebbles-centric diet has left you groggy and gravelly, something like these new Strawberries & Vanilla Clusters might just mix things up without churning them up. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 7 rating, fiber one, general mills, strawberry, vanilla. 2 Comments

Jan. ’19

Review: Rice Krispies Treats Snap Crackle Poppers (3 Flavors!)

What makes a balanced breakfast?

Cereal commercials will have you believe it calls for toast, fruit, milked cereal, another glass of milk, maybe like a sausage?, and some OJ for good measure. Despite such a figurative feast’s skewed carbo-hydrating to protein ratio, it’s still probably a better balanced breakfast than what I had in mind: a bowl of Rice Krispies in one hand and Cocoa Krispies in the other—each precariously perched on a card-tower of respective Confetti Cupcake and Chocolate Fudge Pop-Tarts.

Perfectly balanced, as all impending stomachaches should be.

That said, I’m really excited to work Kellogg’s new Rice Krispies Treats Snap Crackle Poppers into my balanced breakfast. Why, you ask? Because they’d make quite the square meal.

Nothing quite like 100 words of buildup to a two-word punchline. Anyway, for those still with me after that egregious comedy sin, it’s time to do some sweet penance: a three-part munchline of creamily coated and cubed Rice Krispies! Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 7 rating, 8 rating, chocolate, cookies and cream, kellogg's, rice krispies, vanilla. 2 Comments

Jan. ’19

Review: Banana Creme Frosted Flakes

Cult classic cereals are fascinating.

The Rocky Horrors of the breakfast world, this ragtag bunch of sweethearts from across time and space have won the lifelong loyalty of a select few weirdos (meant in the most loving way) who may have only had them a few times, but would risk life, limb, and even liver to taste them again.

For me, it’s Neopets Islandberry Crunch. Fellow cereal pundit Gabe Fonseca has a proclivity for Sprinkle Spangles. And for a whole bunch of others, including Marvo of The Impulsive Buy, Banana Frosted Flakes has kept their eyes peeled for a suitable substitute since the early ’80s.

Though I’m left unripely green with envy that I never got to try Tony’s classic Banana Flakes, I’m hoping Kellogg’s new Banana Creme Frosted Flakes will fulfill its forefather’s lingering hype. More so, I hope it successfully charts a whole new niche for an already undersung fruit flavor. For the past few years have seen Banana Berry, Banana Bread, Banana Split, and Banana Pudding cereals, but our mom’s favorite banana dessert has stayed mum.

Until now, that is. So go ahead, Anthony T. Tiger: pie me in the face. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 7 rating, banana, kellogg's. 5 Comments

Jan. ’19

Review: New Pop-Tarts Cereal (Strawberry & Brown Sugar Cinnamon!)

Go ahead: try and name a type of food that wouldn’t work as an adapted Pop-Tart.

A Pop-Tart Casserole? Ha, you doubt the binding power of sweet potato and marshmallow fluff.

Pop-Tart Steak? Psh, what is a grill but a giant toaster?

Pop-Tart Ravioli? I’m not even going there.

The point is that we probably shouldn’t expect Pop-Tarts’ attempted assimilation of the entire grocery store any time soon. They’ve already got the breakfast game on lock, in their classic form and in these new Pop-Tart Cereals. And their latest pouched, lunchtime snacks are poised to make Mother’s Animal Crackers cry Uncle by February. By this time next year, we’ll be eating Pop-Tarts-flavored Pop-Tarts for post-dinner breakfast. Assuming we left room after that schuh-rumptious Pop-Tarts Bolognese you made, Mrs. G. Seriously, my compliments.

Pop-Tart Bites and Crisps already wowed me, so I’m entering this first-of-the-year review with enthusiastic resolve: to eat more shape-shifting pastries than last year, in more forms than ever before. After all, Pop-Tart Cereal is the post-Internet-killing-the-video-star descendant of Pop-Tarts Crunch, a cereal remembered with near-universal fondness. What could go wrong?

Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 7 rating, cinnamon, kelloggs, pop-tarts, strawberry. 12 Comments