Kids nowadays have it so easy.

See, back in my day, we had to drive uphill both ways to Walmart, just to find Count Chocula. Then it was a grueling 5-mile crabwalk across gravel to snag Franken Berry at Target, before an interstate-length hot coal walk just to be told by my local Walgreens that Boo Berry is only available at some Cracker Barrel gift shop in the middle of a volcano.

So yes, I may be exaggerating a little, and General Mills’ new Monster Cereal bundle—found by Snack Stalker (thanks for sharing!) at Sam’s Club—may be convenient, but if my mom brought home a box set trilogy of breakfast’s finest freaks of nature, I’d be a little disappointed about losing the thrill of the hunt.

After all, chalky marshmallows taste so much better with sweat and elbow grease as their milk.

But I suppose if you want a fisticuff-worthy grab bag gift or seasonally appropriate doorstop, you can’t really go wrong with buying your breakfast boogeymen in bulk.

#supermarket starting to represent the #fall #countchocula #frankenberry #booberry #cereal #halloween #food #shopping

A post shared by Can'tBEAR2livewithoutitent (@cantbear2livewithoutit) on Aug 3, 2017 at 11:37am PDT

And just like that, the residual sweat of summer’s dog days has been wicked away, replaced with the foaming spittle of Halloween’s werewolf days.

Early August has long meant the resurrection of Count Chocula, Franken Berry, and Boo Berry, but even when I know it’s coming, I still get giddy when I see those pointy teeth, head valves, and that little porkpie hat. They’re the edible harbingers of an entire spookily delicious time of the year—the literal breakfasts of Halloween’s eating season, if you will.

Instagram user @cantbear2livewithoutit has the enviable honor of being 2017’s first successful Monster hunter, having found the trio at a Foodworld store, though General Mills has confirmed that the cereals have shipped everywhere as of late July.

As far as themes go, the Three Muske-Fears here have scaled back from their grandiose 2016 election campaign. Despite getting points for effort, the online voting process was riddled with bugs and miscommunication, while consumers in general were a little too election-fatigued to be thrilled by a Transylvanian one (it was clear within a week that the Count’s name recognition would be unbeatable).

This year, Count Chocula, Franken Berry, and Boo Berry’s cereal box artwork simply puts a new perspective on 2015’s augmented reality boxes—but they add the novel idea of monster marshmallows! It’s a simply concept, but a refreshingly innocent one. Count Chocula keeps his iconic, cocoa-swirled bat marbits, but Franken Berry gets his lumpy head turned into sugar nuggets, while Boo Berry’s box is filled with sweet used napkins.

I mean sheet ghosts—sheet ghosts! Please don’t haunt me, ghost of Pete Lorre.

Requested by @cerealouslynet the #back of the #specialedition #halloween #2017 #frankenberry #countchocula #booberry #cereal #box #pillsburydoughboy #luckycharms #trix #rabbit #honeybee #monster #bash #limitededition

A post shared by Can'tBEAR2livewithoutitent (@cantbear2livewithoutit) on Aug 4, 2017 at 4:09am PDT

Can’tBEAR2livewithoutit was also kind enough to share the back of the box art. While the past few years have at least included cameos by cult favorite monster cereals Frute Brute and Yummy Mummy, it seems like this year they’re well and truly sleeping in their respective doghouse and pyramid. Instead, we get a suite of monster cereal cosplays from a bunch of other General Mills cereal mascots—and the Pillsbury Doughboy.

I love the idea of other food characters hanging out like some giant crossover episode, and I heartily hope that the Doughboy gets his own zombie-themed Pillsburied Alive monster cereal next year.

Until then, I’ll be hunting these boxes for a more comprehensive breakdown. Until then, our thanks go again to Can’tBEAR2livewithoutit for sharing the photo. Wanna see your own find in a Spooned & Spotted post? We’d love to see your latest breakfast haul, discovery, or feast: send it over on our Submissions page.

Big things are coming soon.
Big. Spooky. Things. pic.twitter.com/Ms7inUgxUz

— Cerealously (@cerealouslynet) September 5, 2016

(Update: My annual review of Count Chocula for 2016 is here!)

It’s September, which means I can finally start using the term “Halloweeny” in public without sounding like I’m talking about a cheddar hot dog that tragically came without any cheese filling. Though trust me: I will be making a lot of those crescent roll mummy Halloweiners.

So what better way to kick off the boo-na fide Halloween season than with everyone’s favorite spooky trilogy? No, I don’t mean a marathon session of all three I Know What You Did Last Summer movies: I’m talking about Count Chocula, Franken Berry, and Boo Berry cereals!

While these monster cereals have already been spotted in stores like Target, Big Lots, and Walgreens, I want to thank General Mills for generously sending me the spooker care package you see above, which contained the cereals themselves and so, so much more. I know what you’re thinking, and I agree. Couldn’t they have thought of more creative sequel names than I Still Know What You Did Last Summer and I’ll Always Know What You Did Last Summer?

But enough about murderous fishermen. Let’s start researching for an I Know What You Ate Last Autumn screenplay instead. Continue reading →