Tag Archives: general mills

News: “Classic Trix” is Making a Comeback!

Classic Trix Cereal Box 2017

(Image via General Mills)

Grab your HitClips, Heelys, and old retainer, because Classic Trix are making a comeback, and since Trix are for kids, you’ll have to act like a kid to eat them. Otherwise some neighborhood ragamuffins will swing through your kitchen on a cartoon vine, call you a silly rabbit, and make off with your raspberry red, lemony yellow, orangey orange, wildberry blue, grapity purple, and watermelon bounty.

On second thought, you might want to leave the dental gear behind. Wouldn’t want you to be stuck sipping Trix yogurt through a straw. Continue reading

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News: Chocolate Peanut Butter Cheerios are Coming Soon!

Chocolate Peanut Butter Cheerios Cereal Box

(Image via General Mills)

By golly, someone is finally challenging Reese’s Puffs’ munch-worthy monopoly in the “chocolate and peanut butter cereal” market.

But wait…the call is coming…from inside the house?

Yes, instead of Kellogg’s, Post, or Quaker taking Reese’s Puffs head on with Chocolate Peanut Butter Krave, Pebbles, or…Corn Crunch, General Mills is just releasing another choco-PB cereal: the appropriately named Chocolate Peanut Butter Cheerios.

Dang, I would’ve preferred “Reese’s Doughnut Crunch.”

The only reason I can see for doing this is so that Reese’s Puffs have a thematically appropriate tag-team partner when Vince McMahon inevitably starts a Cereal Royal Rumble. My money is on Cap’n Crunch and Count Chocula, as they’ll doubtlessly just tear their opponent’s mouths to shreds.

Peanut Butter Chocolate Cheerios, which is flavored with real cocoa and peanut butter, isn’t the first time we’ve seen those respective flavors in Cheerios. We’ve had Chocolate Cheerios, Dark Chocolate Multigrain Cheerios, Peanut Butter Multigrain Cheerios, and plain ol’ Peanut Butter Cheerios (only abroad, with an appropriately nutty mascot). But this is the first time they’ve been paired together.

No word on when Chocolate Peanut Butter Cheerios will hit shelves, but I hope they debut alongside the return of Banana Nut Cheerios late this October, so I can mix them together and make a Bluth’s Frozen Elvis Banana Cereal.

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Review: Malt-O-Meal Chocolatey Chip Cookie Bites Cereal

Malt-O-Meal Chocolatey Chip Cookie Bites Cereal Review – Bag

“That dude seriously needs to cool it with the cookie cereal.”

actual quote (I wish I were joking) overheard from two girls at Walmart who watched me buy a 2-pound bag of Malt-O-Meal Chocolatey Chip Cookie Bites, ponder my life, then go back to grab a box of Cookie Crisp, too

 

Yes, I didn’t plan to spend $10 on crunchy, artificially chocolate chip cookie-flavored ellipsoids, but here we are. At least they didn’t see me haul this plastic leviathan onto my balcony and grumble “stupid shiny cookie bag” as I struggled to get a good photo.

But enough public embarrassment. Let’s talk Malt-O-Meal. I don’t always pay attention to the brand—let alone buy it—since their (admittedly very affordable) cereal always seems to taste a little too cheap, with the heavy bag imparting some chemical chintziness into every piece. But when I heard* that Malt-O-Meal, who has already Malt-O-Meal-ified just about every other major cereal, from Cap’n Crunch to French Toast Crunch, was wading into a hitherto untouched cereal frontier, I had to try it for myself.

Even if my apartment’s limited storage space forces me to (literally) spoon with the cereal bag to make room. Continue reading

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Review: Count Chocula Monster Cereal (2017)

2017 Count Chocula Monster Cereal Review – Box

I feel like I’m starring in a movie trailer for an unnecessary 2017 reboot of a classic ’80s film. You know, the kind of trailer that inevitably starts with all the wizened and crow-footed stars of the first movie reuniting in their old haunt to topically argue about how things just aren’t as good as they used to be and crack jokes about iPads?

Yeah, that’s how I feel about buying my 2017 box of Count Chocula, because those trailers always open with someone muttering the same line: “Well, here we are again.” Or maybe, “Hello, old friend.” Or even, “Y’all haven’t aged a day.”

Even though a year has passed since I’ve tasted the Count’s sweet cocoa spoils (not counting the expired box I found in my pantry and begrudgingly—though not regretfully—ate on the 4th of July), I feel like this caped chocolate cruncher has never left my side. Like a warm memory or a Tamagotchi that just won’t die, the nostalgic spookiness of Count Chocula—who’s been on shelves for 46 years now, despite being an ageless vampire—is resonant enough to keep me thinking about old elementary school Halloween parties and goofy candy corn cupcakes all year long.

So while I’m sure I won’t find much new to say about Count Chocula’s taste that I haven’t said in previous reviews, I owe this trusty Hershey’s syrup-blooded bloodsucker his annual tribute. Let’s sharpen our canines and start munchin’! Continue reading

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Review: Cinnamon Toast Crunch Bites

General Mills Cinnamon Toast Crunch Bites Review Cereal Donut Holes – Box

Before eating Generals Mills’ new Cinnamon Toast Crunch Bites, you are required—by intergalactic law, I’m assuming—to listen to Yello’s ’80s hit “Oh Yeah” and mentally replace all instances of the words “Ohhh yeahhh” with “Doughhh yeahhh.” Only then may these goo-oozing (goozing for short) Cinnamon Toast Crunch-specked doughnut holes roll off your plate and directly onto your taste buds.

Okay fine, if you have poor wi-fi or are enjoying your Cinnamon Toast Crunch Bites from a submarine, the Parisian Catacombs, or a coffin you were prematurely placed in—alongside your favorite microwave—I’ll give you the pass on the song. But since these microwaveable freezer aisle treats are one of the season’s most hyped-up cereal confections, they deserve some sort of ceremony.

So while you arrange the cinnamon scented candles into a doughnut shape with an effigy of Dunkin’ Donuts’ Fred the Baker in the middle, I’ll ceremoniously devour mine. Continue reading

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Spooned & Spotted: 2017 Monster Cereals!

#supermarket starting to represent the #fall #countchocula #frankenberry #booberry #cereal #halloween #food #shopping

A post shared by Can'tBEAR2livewithoutitent (@cantbear2livewithoutit) on

And just like that, the residual sweat of summer’s dog days has been wicked away, replaced with the foaming spittle of Halloween’s werewolf days.

Early August has long meant the resurrection of Count Chocula, Franken Berry, and Boo Berry, but even when I know it’s coming, I still get giddy when I see those pointy teeth, head valves, and that little porkpie hat. They’re the edible harbingers of an entire spookily delicious time of the year—the literal breakfasts of Halloween’s eating season, if you will.

Instagram user @cantbear2livewithoutit has the enviable honor of being 2017’s first successful Monster hunter, having found the trio at a Foodworld store, though General Mills has confirmed that the cereals have shipped everywhere as of late July.

As far as themes go, the Three Muske-Fears here have scaled back from their grandiose 2016 election campaign. Despite getting points for effort, the online voting process was riddled with bugs and miscommunication, while consumers in general were a little too election-fatigued to be thrilled by a Transylvanian one (it was clear within a week that the Count’s name recognition would be unbeatable).

This year, Count Chocula, Franken Berry, and Boo Berry’s cereal box artwork simply puts a new perspective on 2015’s augmented reality boxes—but they add the novel idea of monster marshmallows! It’s a simply concept, but a refreshingly innocent one. Count Chocula keeps his iconic, cocoa-swirled bat marbits, but Franken Berry gets his lumpy head turned into sugar nuggets, while Boo Berry’s box is filled with sweet used napkins.

I mean sheet ghosts—sheet ghosts! Please don’t haunt me, ghost of Pete Lorre.

Can’tBEAR2livewithoutit was also kind enough to share the back of the box art. While the past few years have at least included cameos by cult favorite monster cereals Frute Brute and Yummy Mummy, it seems like this year they’re well and truly sleeping in their respective doghouse and pyramid. Instead, we get a suite of monster cereal cosplays from a bunch of other General Mills cereal mascots—and the Pillsbury Doughboy.

I love the idea of other food characters hanging out like some giant crossover episode, and I heartily hope that the Doughboy gets his own zombie-themed Pillsburied Alive monster cereal next year.

Until then, I’ll be hunting these boxes for a more comprehensive breakdown. Until then, our thanks go again to Can’tBEAR2livewithoutit for sharing the photo. Wanna see your own find in a Spooned & Spotted post? We’d love to see your latest breakfast haul, discovery, or feast: send it over on our Submissions page.

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Spooned & Spotted (Canada): Oatmeal Crisp Apple Crisp Cereal

Apple Crisp Oatmeal Crisp Cereal

Oatmeal Crisp is a strange and wonderful beast, and it’s quietly getting a new Apple Crisp variety—in Canada only.

Traditionally lumped with Basic 4 and Raisin Nut Bran in the odd pantheon of “General Mills Cereals That Are Really But No One Talks About Them,” Oatmeal Crisp is a decadent cereal featuring toasted oatmeal flakes glazed with sugar syrup, paired with almond slivers and granola clusters.

So it’s pretty much normal oatmeal, just made more crunchy, less microwaveable, and with about a thousand more delicious calories per oatmeal-imeter.

Given my love for toasted oatmeal cereals, I’m personally embarrassed that haven’t geeked out about it more. As punishment, I’ll accept execution by way of conveyor belt-induced mass Oatmeal Crisp ingestion.

Canada’s newest Apple Crisp Oatmeal Crisp variety, discovered and kindly shared by our friend Junk Food Jeff, excitingly pairs the not-so-iconic cereal with the apple-cinnamon taste (and homely thatched charm) of a homemade apple pie, apple streusel, or apple slice topped with cinnamon and butter and microwaved for 12 seconds because I’m too poor to bake, okay Grandma?

Meanwhile, America has only seen regular Almond and Hearty Raisin Oatmeal Crisp in the past decade or so. I tried to more thoroughly research Oatmeal Crisp’s past American flavors, but this cult favorite is so elusive that online cereal historians can’t come to a consensus. The cereal’s Wikipedia page also name-drops Triple Berry, Apple Brown Sugar, Maple Nut, and Vanilla Yogurt as past, oddly specific flavors, while trusted resource Mr. Breakfast only names Maple Brown Sugar in addition to the mainstays.

Whatever Oatmeal Crisp’s true past contains (perhaps we once briefly overlapped with a parallel universe where Oatmeal Crisp is a currency), I’m just excited that its shelf presence isn’t petering out here in the 21st century. As Basic 4 and Raisin Nut Bran feel like they’re becoming modern relics, one of them has to survive and speak on behalf of weird cereals everywhere.

As a cereal weirdo myself, I thank Oatmeal Crisp for being my Lorax.

Our thanks again to Junk Food Jeff for sharing the photo. Wanna see your own find in a Spooned & Spotted post? We’d love to see your latest breakfast haul, discovery, or feast: send it over on our Submissions page.

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News: Banana Nut Cheerios Cereal is Returning for 2017!

Banana Nut Cheerios

(Image via General Mills. Note: this is an old box photo, as the new one hasn’t been released yet.)

It would be so, so easy to make a “going nuts” joke to open this review, but that would be too easy. I’ll hold off, because I know it would make you all go bananas.

Whoops.

But whichever gastronomical idiom you use to express your excitement, there’s plenty to be giddy about. Even after gifting us delicious new apple cinnamon and mocha cereals, as well as the sure-to-be-delicious-because-c’mon-just-look-at-them Cinnamon Toast Crunch Bites doughnut holes, General Mills is treating cereal fans like spoiled grandkids once more by bringing back Banana Nut Cheerios, a fan-favorite variety that lasted from 2009 until late 2015.

Thanks to a tip from our friend Steffen (who has a great site about foreign cereals, if you have a translator ready), the above press release confirmed that the cult favorite Cheerios were returning to shelves.

We love you, Grandma Mills: you always did make the best banana bread.

Which is interesting, because while banana nut and banana bread are similara flavors, I don’t consider them exactly the same. It will be fun to see (and taste) whether the revival of Banana Nut Cheerios is exactly the same as before, or if it draws inspiration from Canada’s delightfully dense and ripe Banana Bread Shreddies.

Or maybe they’ll just subvert all expectations and make them taste like a peanut butter banana sandwich. Speaking of which…hey General Mills, people did love your discontinued Peanut Butter Cheerios. Hint hint, wink wink, nudge nudge.

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