Tag Archives: general mills

Spooned & Spotted: Cocoa Puffs Ice Cream Scoops Cereal

Neapolitan Cocoa Puffs Ice Cream Scoops: Strawberry, Vanilla, Chocolate

Drink it in, folks: Cocoa Puffs Ice Cream Scoops, the first (American*) neapolitan cereal, is here.

Err, perhaps “drink it in” isn’t fitting enough. “Lick it in”? “Cone it in”? “Do everything but bite it in because you have sensitive teeth and a chronically frozen brain”?

It doesn’t matter. What matters is that we can finally taste strawberry, vanilla, and chocolate all in the same cereal bowl without Frankenstein-ing some weird mix of Tiny Toast, Life, and crumbled-up Halloween Pop-Tarts (I know there are many chocolate cereals, but if you’re going to be a mad breakfast scientist, you might as well go borderline bonkers).

Spotted at Jewel-Osco and graciously shared by fellow snack scholar The Junk Food Aisle, Ice Cream Scoops Cocoa Puffs appropriately combine corn puffs bearing the three fruity, beany, and fudgy flavors of neapolitan ice cream. Vanilla and chocolate have crossed paths beneath Sonny’s bill before, but strawberry is a welcome newcomer. It’s so welcome that it makes me forget that last year’s greatest ice cream cereal (and simply greatest cereal), Cap’n Crunch’s Orange Creampop Crunch, has passed on to the great cosmic creamsicle in the sky.

Here’s hoping that if these Cocoa Puffs Ice Cream Scoops work out, we’ll get different frozen novelty flavors in the future. Superman Puffs, anyone?

Thanks again to Junk Food Aisle for sharing the scoop—literally. Got a freshly spotted flavor of your own to dish out? Spoon it over to cerealously.net@gmail.com for a chance to see it on the site.

*There has been a neapolitan cereal before…in New Zealand! As usual, Cereal Time time traveller Gabe Fonseca knows all about it.

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+

Spooned & Spotted: Blueberry Toast Crunch & Strawberry Toast Crunch Cereals

Blueberry Toast Crunch & Strawberry Toast Crunch Cereals

Is Tiny Toast…toast? At first glance, that’s what the “debut” of “new” “Strawberry Toast Crunch” and “Blueberry Toast Crunch” would seem to “indicate.”

Whoops, I don’t think I needed those last snarky quotation marks.

Reader Sydney N. kindly sent us the above snapshot from Walmart, which shows the adorably fruit-speckled bread slices we’ve known as Tiny Toast for nearly a year now re-branded under the Toast Crunch family of cereals. Led by the patriarchal Cinnamon Toast Crunch, this crunchy clan also consists of wild child Chocolate Toast Crunch, Canadian uncle French Toast Crunch, deadbeat son who only comes back to mooch on Christmas Cinnamon Star Crunch, (and his long-lost twin brother Sugar Cookie Toast Crunch), as well as a plethora of dead ancestors, from Peanut Butter Toast Crunch to Frosted Toast Crunch, who the family nonchalantly buried in the backyard after they failed to live up to Daddy’s legacy.

♫ Our house, is a very very very morbid house. ♫

Tiny Toast’s relationship to the Toast Crunch kinfolk has always been dubious: the cereals look so much like French Toast Crunch that we never knew if they were related, or if Tiny Toast was just French’s obsessive best friend who weirdly emulates his hero. But now that it’s been established in cereal canon that TT is FTC’s cousin who moved south to warmer, berry-friendly weather and changed his name, I can rest easy at night—and start editing my fan fictions.

That was all a very long-winded segue into my main point about Strawberry and Blueberry Toast Crunches: that it may not mean Tiny Toast’s demise at all. The fresh-faced pair has only been seen at Walmart so far, so it could be a store-exclusive rebrand demo, like Post did with Waffle Crisp and Good Morenings Waffle Crunch. I refuse to make a definite coroner’s call on Tiny Toast until General Mills itself gives the sweet slices a eulogy.

Which is perfectly fine with me, because like my great-granny definitely might have said, “you can have too many cooks in the kitchen, but you can never have too many cute crunchy loaves in the cereal aisle.”

Thanks again for the photo, Sydney! If you’ve got a cool cereal photo of your own to share, spoon it over to cerealously.net@gmail.com for a chance to see it on the site.

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+

Review: Cinnamon Toast Crunch Oatmeal (Canada)

General Mills Canada: Cinnamon Toast Crunch Instant Oatmeal Box Review

Can you see why kids love the taste of Cinnamon Toast Crunch Instant Oatmeal—or as some call it in Canada: “Croque Cannele Gruau Instantané?” 

Of course: it’s got cinnamon sugar amorphous globs in every bite! It’s the taste you can see…still sticking to your ceiling three weeks later if you fling it hard enough.

Wait, wait—that’s the oatmeal’s old slogan. The new one is much better: crave those crazy hot oat lumps!

Fine, I give up. There’s no real appetizing catchphrase for Canada’s second new cereal-oatmeal hybrid. And even if there was, a burnt sienna bowl of microwaved roses by any other name would taste just as sweet. Or in the case of Cinnamon Toast Crunch Oatmeal, just as bland and disappointing. I know I usually leave my opinion out of each review’s introduction, but I couldn’t resist spoiling my spoiled breakfast from the get-go. This oatmeal has a host of toasty problems, so let’s work backwards and try sourcing its flaws like a paleontologist doing CSI on a pile of raptor skeletons. Continue reading

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+

Review: Lucky Charms Oatmeal (Canada)

Lucky Charms Oatmeal Box

This may not be canon, but I believe General Mills’ new Canada-only Lucky Charms Oatmeal is from an alternate timeline in the cereal universe.

In this truly darkest timeline, those cartoon kids who cheerfully steal Lucky the Leprechaun’s sugary breakfast aren’t motivated by hunger or anything rational. No, these serial cereal sociopaths take Lucky’s marshmallowy horseshoes and shooting stars just so they can melt them before his eyes in a bowl of bubbling, magmatic oats.

In this somber universe, Lucky Charms are “masochistically delicious!”

Somehow, those bullies’ mealy instruments of destruction crossed through an inter-dimensional portal and landed on Canadian grocery shelves. It’s the only logical explanation for the grotesque scenes of marshmallowy immolation you’re about to witness. Continue reading

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+

Review: Cinnamon Toast Crunch Lip Balm

General Mills Cinnamon Toast Crunch Lip Balm Chapstick Packaging

What can I say: sometimes I just love cereal so much, I want to kiss it.

I know, I know: a bad one-liner to introduce a bad review. But since this Cinnamon Toast Crunch Lip Balm is the first ever non-edible product I’ve reviewed here, I didn’t know how else to start.

If the antiquated art didn’t give it away, this lip balm totally isn’t new, but I found it in a local grocery bargain bin—along with 10(!) other cereal “flavors”—and I couldn’t resist. I was tempted to drop a crisp green Alexander Hamilton, buy all of them, and coat my mouth ’til it became a living pair of those candy wax lips, but I found some self-restraint and chose the one that sounded like it’d be the most pleasant to have slathered near my taste buds all afternoon.

I’m not saying Cocoa Puff-smacked lips isn’t an appetizing idea, I’m just saying I’ve had enough public Mr. Goodbar mishaps to give me pause. Continue reading

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+

Why Is Honey Nut Cheerios America’s Best-Selling Cereal? | Infographic


For an impressive 8 (picture two Cheerios stacked on top of each other) years now, Honey Nut Cheerios has been named the best-selling cereal in America.

I would call this unbelievable, but after growing up with a father who exported enough empty Honey Nut Cheerios boxes from our household to build a cardboard replica of the entire Bee Movie set, I’ve experienced first-hand the zealous loyalty this hive-minded cereal can inspire.

But just why does this cereal keep breakfast lovers buzzing nearly 40 years after its introduction? After all, there are other cereals that are sweeter, healthier, or more chocolate chip cookie-shaped. I’ve always wanted to mix some investigative journalism into this blog’s normal stew of reviews and news, so I did some research, flexed my puny graphical muscles, and made an infographic. Click to see it in its full glory:

Why Honey Nut Cheerios is America's Best-Selling Cereal

Are you a true Honey Nut Cheerios bee-liever too? Let me know below just what attracts you to these irresistibly golden-glazed rings. Maybe you and my dad can start a fan club.

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+

Review: Honey Nut Cheerios Granola Snack

Honey Nut Cheerios Granola Snack Cereal Pouch

Have you ever been eating Honey Nut Cheerios in one hand and Pop Rocks in the other and thought, “Gee, I really wish someone would combine the best of these two completely different foods. That way I could have a free hand for high-fiving strangers, wrangling rattlesnakes, and writing obtusely obscure hypotheticals into online cereal reviews?”

Well think no more and start mindlessly munching, because General Mills’s new Honey Nut Cheerios Granola Snack is about to make your obtuse problem feel a lot more right.

And yes: that was a geometry joke. Continue reading

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+

News: Mocha Crunch Cereal Coming Soon from General Mills!

Chocolate Mocha Crunch Cereal

(Image via General Mills and Influenster)

Forget Honey Nut Cheerios: this is the kind of buzz I want on my breakfast table.

I’ve been waiting for a mainstream coffee cereal since I first precociously sipped my grandpa’s Maxwell House at age 9, and now General Mills is making that dream a reality with Mocha Crunch Cereal. Sure, Coffee Cereal exists in its own delicious niche, but ever since I ideated “CappucinOs” for a class project (and permanently answered the question, “what’s wrong with that Dan kid?”), my ideal coffee cereal has been a creamy, milky, and maybe even toffee-y bowl of sweetness.

Hot off the crumbling pastry heels of Chocolate Mocha Pop-Tarts, General Mills is ready to brew a retailiatory strike with a teal box full of cocoa coffee discs. They appear to have the same chip-less Cookie Crisp shape of Thin Mints Cereal, so I hope Mocha Crunch’s pieces have the same delightfully powdered texture, too.

And let’s hope they contain enough real caffeine to make a Girl Scout earn her “Xtreme Tree Climbing” merit badge.

There’s no official word on when we’ll be able to sip this chocolate bean-y breakfast blend (with a side of Cinnamon Toast Crunch to dip into the endmilk, of course), but our thanks go to our pal The Junk Food Aisle for breaking the fresh-brewed news. Now to find the perfect mug to eat this stuff out of.

I’ll be sure to leave room for cream.

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on RedditShare on Google+