Tag Archives: general mills

Spooned & Spotted: Lucky Charms Cereal with Magical Unicorn Marshmallows

Though Starbucks’ infamous Unicorn Frappuccino is long dead and gone—presumably with technicolor Snozzberries growing from its fertilized burial grounds—the Jazzy-Solo-Cup-colored liquid’s namesake cryptid is still grabbing the cereal industry by the horn.

Just weeks after Kellogg’s confirmed the in-store release day (March 5th) of its Unicorn Cereal (formerly known as Unicorn Froot Loops when released abroad), and just days after Lucky Charms announced the planned obsolescence of its hourglass marshmallow, Instagram user @sydnee_alexandra stumbled upon this real-life unicorn at an HEB store: a box of unannounced Lucky Charms with Magical Unicorn Marshmallows!

Given that there’s still an hourglass on the box, and that these intricate equine marbits likely have more artifical color than a Dorito at a tanning salon, these Unicorns likely aren’t a permanent replacement.

But I sure hope they taste like cotton candy.

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News: Lucky Charms Retires Hourglass Marshmallow

Goodnight, sweet curvaceous and fluorescent prince.

Though the above tweet from Lucky Charms is needlessly cryptic, major news sources have confirmed the rumors: before long, the hourglass marshmallow will be disappearing from boxes of the much-loved oat and marbit cereal.

The good really do die young: introduced in 2008, the hourglass is actually the newest mainstay Lucky Charms marshmallow. And despite being very questionably recognizable as an hourglass, the marshmallow was redeemed by an awesome commercial campaign, in which it became a powerful talisman capable of controlling time itself.

The hourglass will be far from the coolest discontinued Lucky Charm marshmallow: that honor is shared by rainbow whales and keys that only revealed in milk.

Like a ten-year Snapchat streak about to expire, the hourglass’ early retirement raises many questions: is this part of General Mills’ war on artificial colors? Will we see popped balloons, waning moons, and an end of the rainbow in the near future? And most of all, what marshmallow will replace the hourglass?

Feel free to leave your marshmallow guesses below. I’m banking on a naturally colored magic sugar beet.

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Spooned & Spotted: All Shamrock Lucky Charms (2018)

St. Patrick's Day Lucky Charms 2018

Though it feels like only yesterday that I was straining eggnog through a stocking to craft an ultra-filtered holiday cocktail I call “St. Nick’s Knickers,” Lucky Charms is reminding me that St. Patrick’s Day is practically a Shamrock Shake away.

Because instead of releasing a strawberry-flavored, all heart marshmallow Lucky Charms variety for Valentine’s Day (that’s okay, General Mills. I’ll jsut eat a bowl of Conversation Hearts with milk, I guess), the cereal brand, still coming down from its Frosted Flakes sugar rush, has re-released its annual classic: All Shamrock Lucky Charms (which also comes in chocolate).

Spotted by reader Chris on Twitter, this year’s box reminds us that the good old Lucky design is back to stay, replacing the Fairly Odd Parents x Adventure Time mascot who graced boxes all last year. And this design may be back to stay on a plaque above your mantelpiece, because, continuing General Mills’ recent theme of turning cereal boxes into playsets (which any action figure-savvy kid has been doing since the ’70s), this Lucky Charms box doubles as a build your own Leprechaun Trap.

It’s like Ghostbusters, if Slimer studied abroad in Ireland and wouldn’t shut up about it.

Thanks again to Chris for sharing the photo. If you have a cereal find of your own to share, new or just plain awesome, feel free to pass it along to our Submissions page for a chance to see it featured on the site!

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Review: Cinnamon Toast Crunch Blasted Shreds Cereal

Cinnamon Toast Crunch Blasted Shreds Cereal Review Box

Is Cinnamon Toast Crunch the new Oreo? The new pumpkin spice? The new sriracha? The new activated almonds?

Yes, like all those hip and trendy flavors (well, minus maybe the almonds: I’m just fascinated by nuts that unlock monkish hidden powers when soaked in water), Cinnamon Toast Crunch seems to be popping up more and more, not just as a cereal, but as a phenomenon. A condiment abstraction, if you will.

Cinnamon Toast Crunch Bites! Cinnamon Toast Crunch Granola Snack! Cinnamon Toast Crunch Shake! Cinnamon Toast Crunch the Flamethrower! Quite frankly, I’m surprised we haven’t seen actual Cinnamon Toast Crunch branded bread yet, made specifically for use in your Cinnamon Toast Crunch Toast Toaster.

Regardless of how long it takes to reach Cinnamon Toast Singularity, these new Cinnamon Toast Crunch Blasted Shreds are here to cinnamon swirl us one step closer. It’s one of two new Blasted Shreds cereals, and it aims to remix boring old shredded wheat biscuits by fire-hosing it with enough flavored powder to build a sweetened sugarcastle. Or perhaps a sugarhospital.

Anyways, let’s carve a new belt notch and carve into a box!

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Review: Lucky Charms Frosted Flakes Cereal

General Mills New Lucky Charms Frosted Flakes Review Box

I love crossovers.

Jetsons meet the Flintstones? Great. Scooby-Doo meets the Harlem Globetrotters? Awesome. Peanut butter meets jelly? Bodacious! Two different groups of my friends meet in the same bar and I respond by anxiously escaping to the bathroom? Fantas—wait, wait, no.

Okay, maybe Egon was right and some streams aren’t meant to cross. But that didn’t stop General Mills from capitalizing on Kellogg’s inability to trademark the too-vague term “Frosted Flakes,” pouncing on those two words like an enraged Tony the Tiger on a gazelle and making these Lucky Charms Frosted Flakes.

Seriously, I’m not one for conspiracy theories, but this has to be a deliberate move to incite a little friendly cereal competition. I fully expect Kellogg’s to fire back with “Cinnabon Toast Munch” within the month.

But regardless of why General Mills did this, Lucky Charms Frosted Flakes are here. The lion of sugar-coated corn flakes has laid down with the technicolor sugar nugget lamb, and now our dental health’s reckoning must begin. Continue reading

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Review: Peanut Butter Chocolate Blasted Shreds Cereal

General Mills New Peanut Butter Chocolate Blasted Shreds Cereal Review Box

If you, like me, set a New Year’s Resolution to get fit, but have been set back by leftover pie, half-empty frosting cans, new cereals, and every other sweet treat whose scent lifts me off the ground like a euphoric Looney Tunes character, then I have a solution for you.

Just buy this cereal and tell people you’ve been getting Shredded at the gym every day.

But don’t tell them that you really mean you’ve been eating Peanut Butter Chocolate Blasted Shreds straight from the box in the little nook by the broken cardio machines, snarling at any post-jazzercise grandma unfortunate enough to cross your crumb-strewn path.

Not-so-secret gluttony aside, I’m stoked to review the first of General Mills’ two new Blasted Shreds cereals (the other being Cinnamon Toast Crunch). I’ve heard many good things about Peanut Butter Chocolate, with some ranking it as a last-minute dark horse in their Best Cereals of 2017 list, and others just in awe that the whole bicep-curl-friendly box weighs over a pound.

So whether you’re bench pressing the box or just doing some spoon-to-mouth deadlifts, let’s all get absolutely Shredded together. Continue reading

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Review: Hot Cocoa Cocoa Puffs Cereal

General Mills Limited Edition Hot Cocoa Cocoa Puffs Holiday Cereal Review Box

Some things just make sense together. Like peanut butter and chocolate. Or peanut butter and jelly. Or peanut butter and bananas. Or peanut butter and analogies about things that go well together.

Oh, and chocolate and marshmallows, I guess.

That’s why it makes no sense that it took ’til 2017 for General Mills to realize just how many cents they’d make by putting mini marshmallows in Cocoa Puffs. From the humble Mallo Cup to being 2/3 of the iconic s’more, chocolate and marshmallows have a long history of delightfully gumming up people’s teeth.

But hot cocoa/hot chocolate (I refuse to take a stance on which name is better. As I’ve said before, I’m staying as neutral as a packet of Swiss Miss) is perhaps the most memorably cozy pairing of the two. Therefore, the only explanation for why this took so long is that Sonny always flies south for the winter. I’m willing to forgive him for going AWOL for Cocoa Puffs, so long as his redundantly named Hot Cocoa Cocoa Puffs are good. Since my childhood self used to think hot cocoa was made by microwaving chocolate milk, the bar is pretty low.

I still have nightmares about tepid, radiated and pasteurized dairy products.

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2018 Cereal Preview: Peach Cheerios, Lucky Charms Frosted Flakes, & Shreds (x2!)

The future is now!

Scientists have apparently perfected time travel…but only a couple months into the future…and, uh, they apparently can only bring back cereal: not any lottery numbers, sports almanacs, or whatever cryptocurrency is most valuable at the time (CrunchCoin?).

Okay maybe not, but breakfast wormholes are the only logical explanation for how the wonderful fellas at MyCountyMarket got ahold of not I, not II, and not III, but IV (allegedly: none are confirmed) upcoming cereals from General Mills—cereals so exciting and new that I’m cancelling the New Year’s Resolutions I haven’t even made yet.*

Let’s take a gander at our soon-to-be-spooned pantry-stuffers, shall we?

*UPDATE: MyCountryMarket’s video has been removed for reasons unknown.

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