Tag Archives: news

News: Ben & Jerry’s Cereal Splashback Ice Cream is Making Cereal Milk a Dessert Star

Ben & Jerry's Cereal Ice Cream

(Image via Ben & Jerry’s)

The leftover milk at the bottom of the bowl is the unsung hero of breakfast cereal. Infused with the eroded sugary essence of a million flakes, loops, pebbles, or maple Parisian bread slices, this swirlingly sweet milk is so good that I even unknowingly coined* a term for it: “endmilk.”

*By “coined,” I mean that I always thought endmilk was the stuff’s proper taxonomic name, until spellcheck’s angry red squiggle told me otherwise

But now instead of being an oft-forgotten appendix to breakfast that some people even (*gasp*) pour down the drain, cereal milk is becoming dessert’s decadent guest of honor, as Ben & Jerry’s has debuted three new Cereal Splashback flavors inspired by iconic cereals and their endmilk: Continue reading

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News: Raisin Bran Granola and Patriotic Rice Krispies Coming Soon from Kellogg’s!

raisinbrangranola

Image via Kellogg

(UPDATE: My review of Raisin Bran Raisin & Honey Granola can be found here!)

Oh say can you Krispie?

In a new product announcement this week, Kellogg’s provided a sneak peek at three upcoming breakfast foodstuffs of particular interest to this blog.

First is the above pair of Raisin Bran granola flavors. Sure, Raisin Bran Crunch may already have succulent honey granola clusters, but now we get a whole bag of them. Although the granolas will apparently include puffed rice and crispy bran flakes, too, I like to imagine a far off factory where existing Raisin Bran Crunch has its raisin and granola filtered out, leaving behind mounds of unwanted bran flakes that are ultimately used as housing for displaced woodland creatures.

The other, Cranberry Almond, appears to play off the dubious success of Kellogg’s Raisin Bran with Cranberries cereal. While this is all well and good for bran ‘n’ cran fans, I personally wish we’d get the return of my long lost Cinnamon Almond Raisin Bran instead.

redbluekrispies

Image via Kellogg

The next announce product was Red & Blue Rice Krispies. Nothing revolutionary flavor-wise, but the bizarre box art of Snap, Crackle, and Pop in full Independence Day gear is compelling enough to make me want it.

From Snap, who looks like your NASCAR-obsessed uncle, to Crackle, who is showing much more arm than usual, all the way to Pop and his gravity-defying hat, this box art belongs in a post-modern art gallery with some pretentious name like “Americana Marshmallow-topia.”

sodapoptarts

Image via Kellogg

Finally, we have the return of two new “Soda-Mazing” Pop-Tarts we already knew about. A&W Root Beer and Orange Crush promise plenty of classic soda flavor in sugary goo stuffed rectangular pastries. Since these flavors are so exciting, I’m willing to forgive Kellogg’s for not using the real term for the drinks. “Pop Pop-Tarts” has a much better ring to it, and for all doubting the legitimacy my midwestern slang, I ask you this question: they’re not called Snap, Crackle, and Soda, are they?

No word on exact release dates for any of these products, but feel free to discuss which ones you’re excited about in the comments below.

Oh, and one more question, Kellogg’s: how about those Caramel Apple Pop-Tarts?

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News: Pumpkin Spice Cheerios Coming This Fall!

pumpkincheerios

Image Source: General Mills Inc.

(Update: I reviewed Pumpkin Spice Cheerios!)

This is not a drill! Red alert! Err…I mean…orange alert!

As part of their ongoing efforts to revitalize the Cheerios brand, General Mills just announced an autumn debut for Pumpkin Spice Cheerios.

Set to hit stores around Labor Day, Pumpkin Spice Cheerios will bring an iconic seasonal flavor—which has already hit lattes, toaster pastries, dish soap, and much more—to your breakfast bowl. Since General Mills is committed to removing artificial flavors from its cereals, I’m willing to bet that this cereal will be stuffed with real pumpkin, ginger, cinnamon, nutmeg, and hopefully fan favorites cloves and allspice.

Of course, Pumpkin Spice Cheerios won’t be the first pumpkin cereal: Trader Joe’s Pumpkin O’s, Pumpkin Puffins, and Pumpkin Spice Frosted Mini-Wheats have already broken that farm-fresh ground. But since those three cereals are cinnamon-y, squash-y, and pumpkin pie-y (in that order), Pumpkin Spice Cheerios could still easily claim the title of most authentically spicy pumpkin spice cereal,

Between Pumpkin Spice and this summer’s Strawberry Cheerios, I’m excited for the “revival” of a cereal line that I never really considered to be “dying” to begin with.

Keep up the good work, Cheerios: as long as you’re around, I can get my O-shaped breakfast food fix without having to pour milk on my SpaghettiOs.

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News: Cinnamon Toast Crunch’s #SquadBowls Let You Eat Cereal with Friends!

Do you ever feel lonely snapping pics and snacking on Kix with your Selfie Spoon?

Do you feel your friendships would be stronger if your faces were all smushed uncomfortably close together?

Do you have a need for hashtags at the breakfast table, because hash browns alone just aren’t cutting it?

If you answered “yes” to any of these questions, then Cinnamon Toast Crunch has you covered. After the success of the Selfie Spoon, CTC has introduced their latest invention: #squadbowls. These interconnected cereal bowls are perfect for cereal parties and breakfast clubs, and they’d probably make great skate parks for all your Tech Deck Dudes, too.

You can buy them at squadbowls.com. Depending on how popular you are, they come in 3, 4, 5, and 6 person sizes. But you’ll have to act quickly: the first 10 bowls each day (starting at 10am EST each day from now until 4/17) are only $0.99. After that, even the cheapest #squadbowl will run you back a whopping $59.99.

At that rate, you’ll be filling the bowls with Malt-O-Meal, for sure.

It goes without saying that our fast fingers here at Cerealously already snapped up one of the first 10 bowls. Expect an in-depth look as soon as it arrives.

Now does anyone know where I can buy some friends?

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News: Strawberry Tiny Toast Cereal and Blueberry Tiny Toast Cereal Coming This Summer from General Mills!

Tiny Toast Cereal

UPDATE (June 6th, 2016): Read my review of both Tiny Toast cereals by clicking here!)

Could Tiny Toast Cereal be the best cereal since sliced bread?

It might be too soon to say (after all, sliced bread has been the best thing since 1928), but what we do know is that Tiny Toast cereal, a crunchy bread-shaped cereal that comes in Strawberry and Blueberry, is flavored with real fruit ingredients, has no artificial colors or high fructose corn syrup, and is General Mills’ first new cereal brand in 15+ years. It’s the first since General Mills’ short-lived Harmony cereal, so here’s hoping Tiny Toast sticks it out longer than a piece of French toast thrown at the ceiling.

I’m just as blindsided and intrigued by this news as you are, cereal fans. Cerealously first found out about Tiny Toast way back in April, thanks to this cryptic Instagram post by Chef Andrew Zimmern.

As the ever-vigilant cereal historian Gabe Fonseca points out, General Mills has experimented with sweet bread-themed cereals in the past. Though the pictured Tiny Toasts cereals never reached shelves, it looks like Strawberry Tiny Toast will be very real, very soon.

All predictions and history aside, I’m excited: strawberry jelly on toast has been a breakfast mainstay in my family for decades, ever since my dad would prepare and eat entire loafs of it—assembly line style—to kill time after school.

Okay, just one more prediction: will Grape Tiny Toast be next? How about Cinnamon Raisin Tiny Toast? Ooh, or maybe Grilled Cheese Tiny Toast? Marble Rye Reuben Tiny Toast?

Whoops. I think I went too far.

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News: Lucky Charms Wants You to Adopt a Leprechaun for St. Patrick’s Day

For Lucky Charms, St. Patrick’s Day is pretty much Christmas. Since the entire philosophical foundation of the cereal is “magically delicious marshmallows served with a smile by a cherubic leprechaun,” it’s no surprise that the brand is doing something special for March 17th’s upcoming day of green.

Sadly, my idea for a hybrid Lucky Charms/Shamrock Shake minty beverage has been ignored once more (that’s okay, my arteries weren’t ready anyway). Instead, The goofy looking cartoon Lucky is doing an appropriately silly social media campaign.

By visiting the Adopt a Leprechaun site and tweeting #AdoptALeprechaun at Lucky Charms’ Twitter account, you, too, can become the honorary stepfather, stepmother, or maybe even step-elf to one of many leprechauns.

In return, you get a biography of your leprechaun and the chance to print a button with Lucky’s grinning mug. I still can’t tell whether this new Lucky looks more like an Adventure Time character or a Fairly Oddparents character.

As for Cerealously, at the time of this writing our adoption request is still pending. But we’ll be sure to share on our Twitter when the lil lad or lass is named.

EDIT: Here he is!

Lucky Charms isn’t the first cereal brand to offer a chance at adoption—Barbara’s Puffins have long featured a box label mail-in system for adopting endangered puffins, and we have two under our name.

If my knowledge about leprechaun biology is accurate, our soon-to-be leprechaun should be able to ride one of those puffins like the world’s most adorable Air Force pilot.

Now if you’ll excuse me, I have to go buy a box of Lucky Charms, a Shamrock Shake, a blender, and a coffin for myself.

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News: Cheerios Plus Cereal Hits Canada

(Image via General Mills)

(Image via General Mills)

(UPDATE 9/15: My review of Cheerios Plus is live! Click here to read it!)

In a recent new product announcement from Cookie Crisp kingpins General Mills, one of the many showcased munchies was Cheerios Plus. Somehow, this idea managed to beat out our own concept for new Cheerios, “Cheerios Minus,” which would just be an empty box that grimly symbolizes the futile nature of our nihilistic reality.

Though it’s, sadly, a Canada exclusive, Cheerios Plus appears to be similar to America’s Cheerios Protein, pitching health-consciousness via buzzwords (but, of course, not as many buzzwords as Honey Nut Cheerios. Okay, even I wasn’t proud of that one).

However, it differs from Cheerios Protein in that it comes in a lean, plastic bag. I guess cardboard boxes just don’t flatter the natural curves of oat based cereals.

Cheerios Plus comes in Cinnamon Coconut and Honey Almond flavors, but since it’s only available to our northern neighbors, perhaps we can one day hope for a Canadian Bacon flavor.

If you’re from Canada, have you tried these? What’s the verdict?

If you’re from America, would you love to see this cereal cross the border? Why or why not?

We crave your feedback more than double chocolate Krave, so let us know in the comments below!

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