Halloween is about the little things.
Ask any full-blooded (or at least fake-blood-slathered) Halloween lover, and I’m sure most will agree. While haunted houses, parties, and handing out candy on The Big XXXI Day itself are the holiday’s main events, savoring little spooky moments is the key to feeling merrily macabre from the start of back-to-school season ’til the end of back-to-the-cardboard-box-ghouls-in my basement season.
These bite-sized boos can be anything—or anywhere. Glimpsing a well-loved plastic goblin in a thrift store. Marathoning all the Halloween movies and spending the next week fearing any mention of William Shatner. Camping out in a Spirit Halloween with an industrial carton of Whoppers and flipping through old Goosebumps books until the staff gets scared of you.
Or maybe it’s just eating one (or thirty one) of Kellogg’s “new” Halloween Chocolate Fudge Printed Fun Pop-Tarts. It’s long been a Pop-Tartian tradition to adorn their Chocolate Fudge flavor with full Hallo-regalia (why Chocolate Fudge, I don’t know—maybe because it’s pretty much a king-sized candy bar that’s socially acceptable to eat for breakfast?), but previous years have only seen this ghost-er pastry wearing orange frosting and crunchy sprinkle shapes.
But now Kellogg’s has beautifully spurned their sprinkled tradition in favor of something somehow even better: printed scary shapes on every neon orange-blasted, baked fudge rectangle! Drink that box art in for a minute while I grab the plates, glasses of milk, and altars to worship that top cartoon ghost at.
He looks like a spectral Pikachu tail. Continue reading