Okay, I love all things s’more, and I support the junk food craze of s’morifying just about everything. But if society’s going to continue its wonderful quest to inject graham-chocolate-marshmallow flavor into every cake, cookie, and cake-stuffed cookie crumble Frappuccino, we have to amke one thing clear: are we supposed to capitalize the “M” or not?
For so long, I treated the term “S’More” as an inflexible proper noun. Like any number of deities, to misprint its name as “s’more” was blasphemy worthy of campfires and brimstone. But now we do it all the time, as evidenced by Post’s new Honey Maid S’mores Cereal. Are we just supposed to accept this normalization of “s’more?” Is an artificially flavored s’more not subject to the same capitalized deification of the one true, fire-toasted S’More? Should I just stuff my mouth with this cereal so you don’t have to hear me babble about s’more theology?
I know at least one of those answers is a yes. Continue reading