Tag Archives: special

Cerealously Visits the Kellogg’s Archives!

Ever heard the phrase “like a kid in a candy store?” Well you should see a cereal and Pop-Tart blogger in Kellogg’s headquarters.

Earlier this month, I was generously invited to tour Kellogg’s command center in Battle Creek, Michigan. And from the minute I stepped into their twinkling castle of brick and glass, I had to resist every urge to swoon head over heels like a ’50s sitcom romantic.

With a colorful Kellogg’s timeline on the wall, a dedicated Eggo Waffle showcase, a 24-hour cereal bar in full view, and an overhead Snap, Crackle, and Pop banner so large it’d put Citizen Kane to shame, this place was pretty much a cereal Xanadu.

But that was just the beginning: as the kind brand marketer and PR representative who led my tour quickly assured me, I would soon be traveling through Kellogg’s past, as well as its present. Continue reading →

Posted by dan g.. Categories: Specials. Tags: frosted flakes, kelloggs, pop-tarts, special. 26 Comments

Jun. ’16

Cerealously Visits the 2016 Battle Creek Cereal City Festival!

It was like wandering through a desert, with only oases of milk and sugar to keep me alive.

Hold on, let me catch you up on the narrative. Each year in their home city of Battle Creek, Michigan, Kellogg’s and Post temporally set their cereal aisle rivalry aside to put on an annual Cereal City Festival, complete with entertainment, vendors, and most importantly, unlimited free cereal and Pop-Tarts!

As a Michigan native and cereal zealot, I make the pilgrimage every year. While most just come for a free breakfast, I bop and bounce around the streets like an excited anthropomorphized pinball, annoying all passerby with my unexpected enthusiasm for cereal.

But back to the desert of thinly disguised desserts. While last year’s Cereal City Festival was overcast, drizzly, and cold, Cereal City Festival 2016 promised nothing but blue skies and temperatures so sweltering that I nearly melted into my leather seats and became a horrifying half-man, half-seat monster.

They would have called me “Helter Swelter” on the news. Continue reading →

Posted by dan g.. Categories: Specials. Tags: cereal city, cerealously, kelloggs, malt-o-meal, post, ralston, special. 4 Comments

May. ’16

Three of the Best Cereal Commercials on TV Now

Cereal isn’t all about the sugary flakes and crunchy rings. It’s about the culture, too. Of course, since you’re reading a cereal blog, I probably don’t need to tell you that.

From the colorful characters to the mail-in premiums and games on the back of the box, there’s a good reason breakfast cereal has stood the test of time and become a full-on lifestyle for nostalgia-holics like me.

Growing up, my favorite part was always the TV commercials. Only on Saturday morning could you slurp down a bowl of Golden Grahams, binge watch Pokémon, then see a commercial about Toucan Sam’s deep sea adventures that makes you forget the Golden Grahams and inspires you tow your mother to the grocery store for a fresh box of Froot Loops that will fuel the exact same process the next weekend.

But as we grow older and start to substitute Cartoon Network with CNN and such, we see way fewer cereal commercials. I guess it’s hard to bookend Wolf Blitzer with Chip the Wolf.

That’s why I still purposely tune into Nickelodeon most mornings while I chomp down Raisin Bran Crunch or Cheerios. Aside from the sweet, sweet SpongeBob re-runs, I get to see that cereal commercials are still alive, well, and awesome.

Here are three of the best. Continue reading →

Posted by dan g.. Categories: Specials. Tags: cheerios, cocoa puffs, commercials, general mills, lucky charms, special. 3 Comments

Apr. ’16

Cerealously Looks Back at Chex Quest!

Oh boy, this one really does take me back.

When I talk about moments that really got me into cereal—not just cereal as a food, but cereal as a culture, hobby, and lifestyle—my discovery of Chex Quest is always one of them.

It was one of those summer days when it’s hot enough to make the sky warble and the hot dogs melt right into their buns. I had sought refuge in my cool basement and was digging through a drawer of old CD-ROMs and floppy disks. I happened upon this disk:

Since most of the other CD-ROMs contained word processing software and Encarta encyclopedias, the technicolor cartoon art on Chex Quest magnetically held my eyes and imagination alike. I couldn’t wait to boot it up, and as soon as I did, I happily lost myself in a world of pixelated breakfast heroism. Continue reading →

Posted by dan g.. Categories: Specials. Tags: chex, general mills, ralston, special. 2 Comments

Aug. ’15

Special: Cereal Time with Gabe Fonseca — OJ’s Cereal

The latest video in the wonderful Cereal Time series, brought to you by cereal chieftain Gabe Fonseca details a forgotten gem from the days of cereal past (that sounds like a better name for an X-Men movie, now doesn’t it?).

It’s OJ’s cereal, one of few cereals with a distinct orange flavoring. Perhaps this flavor oddity is what made it disappear from store shelves. To quote Hunter S. Thompson, it was “too weird to live, too rare to die,” which is why it will survive in the memory of fans everywhere.

What cereal will Gabe cover next? Feel free to post a comment below with your favorite retro cereal while you wait to find out. And in the mean time, you can check out Gabe’s other videos here.

Personally, we here at Cerealously are hoping for a look back at PB&J cereal, a cereal so mythic and rare (it never reached mass market), it is only discussed by cereal historians in hushed tones and nervous whispers.

Posted by dan g.. Categories: Specials. Tags: cereal time, kelloggs, special. 1 Comment

Jul. ’15

Special: Cereal Time with Gabe Fonseca — Rice Krispies Treats Cereal

Wake up, breakfast lovers: it’s cereal time!

Gabe Fonseca is a friend of Cerealously and a fellow connoisseur of cereals new and old. You may even recognize his passion for the topic from his legendary cereal box wall project (have you ever seen something so beautiful?).

We’d love to share with you the latest in Gabe’s ongoing YouTube series detailing cereal favorites from across the expanse of time. These Cereal Time videos are a heaping bowlful of history, nostalgia, humor, and, of course, a lot of sweet, delicious sugar.

This week’s video is a real “treat” for fans of hard-to-find cereals. If you enjoy it, be sure to watch Gabe’s other videos, and give him a follow on Twitter, as well.

So pour yourself some Rice Krispies, grab a cozy blanket, and stay awhile. Because once you Snap, Crackle, and Pop, you won’t be able to stop.

Posted by dan g.. Categories: Specials. Tags: cereal time, kelloggs, rice krispies, special. 1 Comment