Aside from hunting new cereals, Pop-Tarts and Hostess snack cakes (my secret passion—Chocodiles used to be my fudge-slathered white whales), one of my oldest grocery store past times is looking for box art variations of breakfast mainstays.
Sometimes the differences are nuanced and small, like earlier this year when French Toast Crunch’s plain red box adopted a drop shadow, but sometimes classic cereal boxes we’ve come to love dramatically evolve overnight, like metamorphosed sugar-encrusted butterflies emerging from their cardboard chrysalises. As we’ll soon see, French Toast Crunch just did that, too—and so did another long-beloved morning mainstay.
But before we judge those, let’s appraise Snap, Crackle, and Pop’s recent Rice Krispies plastic surgery, which I noticed while trying (and failing) to find those elusive new Pumpkin Spice Rice Krispies Treats. Continue reading