Tag Archives: toast crunch

Spooned & Spotted: New Looks for Old Cereals

New Rice Krispies Cereal Snap, Crackle, and Pop Designs

Aside from hunting new cereals, Pop-Tarts and Hostess snack cakes (my secret passion—Chocodiles used to be my fudge-slathered white whales), one of my oldest grocery store past times is looking for box art variations of breakfast mainstays.

Sometimes the differences are nuanced and small, like earlier this year when French Toast Crunch’s plain red box adopted a drop shadow, but sometimes classic cereal boxes we’ve come to love dramatically evolve overnight, like metamorphosed sugar-encrusted butterflies emerging from their cardboard chrysalises. As we’ll soon see, French Toast Crunch just did that, too—and so did another long-beloved morning mainstay.

But before we judge those, let’s appraise Snap, Crackle, and Pop’s recent Rice Krispies plastic surgery, which I noticed while trying (and failing) to find those elusive new Pumpkin Spice Rice Krispies TreatsContinue reading

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Review: Cinnamon Toast Crunch Bites

General Mills Cinnamon Toast Crunch Bites Review Cereal Donut Holes – Box

Before eating Generals Mills’ new Cinnamon Toast Crunch Bites, you are required—by intergalactic law, I’m assuming—to listen to Yello’s ’80s hit “Oh Yeah” and mentally replace all instances of the words “Ohhh yeahhh” with “Doughhh yeahhh.” Only then may these goo-oozing (goozing for short) Cinnamon Toast Crunch-specked doughnut holes roll off your plate and directly onto your taste buds.

Okay fine, if you have poor wi-fi or are enjoying your Cinnamon Toast Crunch Bites from a submarine, the Parisian Catacombs, or a coffin you were prematurely placed in—alongside your favorite microwave—I’ll give you the pass on the song. But since these microwaveable freezer aisle treats are one of the season’s most hyped-up cereal confections, they deserve some sort of ceremony.

So while you arrange the cinnamon scented candles into a doughnut shape with an effigy of Dunkin’ Donuts’ Fred the Baker in the middle, I’ll ceremoniously devour mine. Continue reading

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A Tiny Toast Eulogy in 10 Tweets

Tiny Toast Cereal

It turns out reports of Tiny Toast’s death have not been greatly exaggerated. The brand of crunchy, strawberry and blueberry-flavored mini-loaves has been officially absorbed into the Toast Crunch family of cereals, as General Mills and many suddenly cereal-happy media outlets (after the Oreo O’s news, no one’s sleeping on everyone’s favorite wake-up foodstuff anymore) are now reporting.

I took to Twitter this morning to succinctly share my thoughts on this change, and I thought I’d reproduce my retrospection here, since copying and pasting tweets is the only way to keep me from writing 1,000+ more unnecessarily sappy words about pygmy bread pieces. Continue reading

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Review: Apple Cinnamon Toast Crunch Cereal

General Mills Apple Cinnamon Toast Crunch Cereal Review Box

I, for one, welcome our loaf overlords.

With French Toast Crunch’s continued triumph of nostalgia, Tiny Toast’s recent rebrand into Strawberry Toast Crunch and Blueberry Toast Crunch, and now Apple Cinnamon Toast Crunch’s debut, one thing has become clear: bread-shaped cereal is here to stay. Though I’m slightly conflicted about what this means for the Toast Crunch family of cereals. On one hand, I worry that we’ll never get another variety with flavor-swirled squares, but the other hand is too busy scooping up fistfuls of Apple Cinnamon Toast Crunch cereal because all these small slices are so darn cute that I’d rather formally adopt them as children than eat them.

I’ve already got names picked out: Crusty, Carbo, Butt Slice—the list goes on.

But any way you slice it (or square it), I’m just happy we’re getting new Toast Crunch varieties, because that brings us ever closer to getting my childhood white whale: PB&J Toast Crunch. Now enough nuttiness: let’s slice open these wee slices and hope they taste like apple pie slices. Continue reading

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Spooned & Spotted: Blueberry Toast Crunch & Strawberry Toast Crunch Cereals

Blueberry Toast Crunch & Strawberry Toast Crunch Cereals

Is Tiny Toast…toast? At first glance, that’s what the “debut” of “new” “Strawberry Toast Crunch” and “Blueberry Toast Crunch” would seem to “indicate.”

Whoops, I don’t think I needed those last snarky quotation marks.

Reader Sydney N. kindly sent us the above snapshot from Walmart, which shows the adorably fruit-speckled bread slices we’ve known as Tiny Toast for nearly a year now re-branded under the Toast Crunch family of cereals. Led by the patriarchal Cinnamon Toast Crunch, this crunchy clan also consists of wild child Chocolate Toast Crunch, Canadian uncle French Toast Crunch, deadbeat son who only comes back to mooch on Christmas Cinnamon Star Crunch, (and his long-lost twin brother Sugar Cookie Toast Crunch), as well as a plethora of dead ancestors, from Peanut Butter Toast Crunch to Frosted Toast Crunch, who the family nonchalantly buried in the backyard after they failed to live up to Daddy’s legacy.

♫ Our house, is a very very very morbid house. ♫

Tiny Toast’s relationship to the Toast Crunch kinfolk has always been dubious: the cereals look so much like French Toast Crunch that we never knew if they were related, or if Tiny Toast was just French’s obsessive best friend who weirdly emulates his hero. But now that it’s been established in cereal canon that TT is FTC’s cousin who moved south to warmer, berry-friendly weather and changed his name, I can rest easy at night—and start editing my fan fictions.

That was all a very long-winded segue into my main point about Strawberry and Blueberry Toast Crunches: that it may not mean Tiny Toast’s demise at all. The fresh-faced pair has only been seen at Walmart so far, so it could be a store-exclusive rebrand demo, like Post did with Waffle Crisp and Good Morenings Waffle Crunch. I refuse to make a definite coroner’s call on Tiny Toast until General Mills itself gives the sweet slices a eulogy.

Which is perfectly fine with me, because like my great-granny definitely might have said, “you can have too many cooks in the kitchen, but you can never have too many cute crunchy loaves in the cereal aisle.”

Thanks again for the photo, Sydney! If you’ve got a cool cereal photo of your own to share, spoon it over to cerealously.net@gmail.com for a chance to see it on the site.

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Review: Cinnamon Toast Crunch Oatmeal (Canada)

General Mills Canada: Cinnamon Toast Crunch Instant Oatmeal Box Review

Can you see why kids love the taste of Cinnamon Toast Crunch Instant Oatmeal—or as some call it in Canada: “Croque Cannele Gruau Instantané?” 

Of course: it’s got cinnamon sugar amorphous globs in every bite! It’s the taste you can see…still sticking to your ceiling three weeks later if you fling it hard enough.

Wait, wait—that’s the oatmeal’s old slogan. The new one is much better: crave those crazy hot oat lumps!

Fine, I give up. There’s no real appetizing catchphrase for Canada’s second new cereal-oatmeal hybrid. And even if there was, a burnt sienna bowl of microwaved roses by any other name would taste just as sweet. Or in the case of Cinnamon Toast Crunch Oatmeal, just as bland and disappointing. I know I usually leave my opinion out of each review’s introduction, but I couldn’t resist spoiling my spoiled breakfast from the get-go. This oatmeal has a host of toasty problems, so let’s work backwards and try sourcing its flaws like a paleontologist doing CSI on a pile of raptor skeletons. Continue reading

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Review: Cinnamon Toast Crunch Lip Balm

General Mills Cinnamon Toast Crunch Lip Balm Chapstick Packaging

What can I say: sometimes I just love cereal so much, I want to kiss it.

I know, I know: a bad one-liner to introduce a bad review. But since this Cinnamon Toast Crunch Lip Balm is the first ever non-edible product I’ve reviewed here, I didn’t know how else to start.

If the antiquated art didn’t give it away, this lip balm totally isn’t new, but I found it in a local grocery bargain bin—along with 10(!) other cereal “flavors”—and I couldn’t resist. I was tempted to drop a crisp green Alexander Hamilton, buy all of them, and coat my mouth ’til it became a living pair of those candy wax lips, but I found some self-restraint and chose the one that sounded like it’d be the most pleasant to have slathered near my taste buds all afternoon.

I’m not saying Cocoa Puff-smacked lips isn’t an appetizing idea, I’m just saying I’ve had enough public Mr. Goodbar mishaps to give me pause. Continue reading

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Review: Cinnamon Toast Crunch Granola Snack

Cinnamon Toast Crunch Granola Snack Bag

Take that, Canada!

You may get exclusive, drool-worthy Lucky Charms and Cinnamon Toast Crunch Oatmeals, but we here in the States are getting our own cereal-oat hybrid with new Honey Nut Cheerios and Cinnamon Toast Crunch granolas! In fact, this stuff is actually better than granola, because it’s a “Granola Snack!”

Just why is a Granola Snack better than plain ol’ oat clusters? Because with the word “Snack” in the name, I’m justified in munching through a whole bag anywhere, at any time, no matter how ridiculous I look.

Stuck in rush hour traffic and every radio station is playing commercials at the same time? Keep a Granola Snack in your cupholder.

Halfway through a stationary bicycle workout and need something to do with your hands? Double fist two Granola Snacks.

Grocery store ran out of stuffing mix and the turkey’s already in the oven? Spice up your bird with some cornbread and a Cinnamon Toast Crunch Granola Snack.

But okay, okay, I shouldn’t propose ruining Thanksgiving until I know this stuff’s actually good. Let’s go find a spin class and test it out. Continue reading

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