Tag Archives: trader joe’s

Review: Trader Joe’s Crunchy Maple Ladders Cereal

Falafel and honey.

Hummus and chocolate sauce.

Chana masala and marshmallow fluff.

As you can obviously tell by these obviously real and totally classic flavor combos, pairing chickpeas with sweet flavor is a totally normal and not eyebrow-raising thing to do. I mean, why else would Trader Joe’s make a chickpea, corn, and rice flour cereal flavored with maple syrup? People have definitely probably maybe been roasting garbanzo beans in whipped cream for centuries!

In all seriousness, once you get over the novelty of this psyllium-rich, gluten-free cereal’s ingredients, the more baffling question is: why ladders? Trader Joe’s site poses this explanation:

“Does every morning feel like an uphill climb? Is breakfast a bore, a chore, or—worse—a battle? We hear you. In fact, we’ve been there. So, to help make that sluggish, uphill climb feel more like a victorious ascent, we’ve created another great breakfast cereal.”

But that seems like a stretch to me. If they wanted to make a cereal shaped like something morning-friendly, they could have make crunchy coffee cups, chewy snooze alarms, or crispy traffic-free commutes. But no, instead we have these ladders, which look like modernized Graham Crackos that migrated to Canada.* As a certified maple fanatic who is seriously considering a French Toast Crunch tattoo, I’m ready to see if these ladders can climb up to my lofty standards. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 4 rating, maple, trader joe's. 9 Comments

Dec. ’17

Review: Trader Joe’s Hot Cocoa O’s

Joe, Joe, Joe! Merry Christmas!

I know, I know, it’s crazy: even after a devilishly creative line like that, Trader Joe’s corporate still won’t hire me to write their Fearless Flyer. Well buckle, up, Josè, Joey, and Joseph, because your nativity-era copywriting ain’t getting any better than that!

In fact, I ‘d like to try writing a Fearless Flyer entry for the store’s newest cereal, Trader Joe’s Hot Cocoa O’s, before diving into the review. Let me just clear my keyboard—*ahem*:

It’s all fun and reindeer games until someone skips breakfast. So click-click-click on over to the cereal aisle to kick-kick-kick-off a merry day of snowball fighting and cookie dough munching in true winter style, as we turned a classic Yuletide flavor into a box of ho ho hoops and marshmallows. It narrowly beat out our second idea: Fruitcake-Frosted Coal Flakes.

Not bad, eh? Hopefully we can say the same for the cereal. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 4 rating, chocolate, holiday, trader joe's. 8 Comments

Nov. ’17

Spooned & Spotted: Trader Joe’s Hot Cocoa O’s Cereal

Fight. Fight. Snowball fight!

I know I shouldn’t incite polar breakfast violence, but it just seems a little too convenient that, right after Hot Cocoa Cocoa Puffs broke the ice as the first-ever hot chocolate-flavored cereal, Trader Joe’s hops into the (powdered) mix with a Hot Cocoa O’s Cereal of his own.

So now there’s bound to be a munchy melee between these two well-known cereal champions:

In this corner, we have Sonny and his marshmallow puck-studded Hot Cocoa Cocoa Puffs! Though they may just taste like more sugary Cocoa Puffs, these cozy–crunchy orbs contain great power—and decades of cuckoo cereal clout!

Aaaaand in this corner, we have Trader Joseph and his (hopefully dark) chocolate dark horses! Though Smokin’ Joe the Trader isn’t renowned for his cereal—his Raisin Bran Clusters are perhaps his only belt-bursting championship belt-winner to date—Hot Cocoa O’s look like holiday Oreo O’s, and that alone is enough to sell more tickets than a Bob Dylan–Katy Perry tag team at Summer Slam!

Yes, I look forward to reviewing this hot chocolate cereal as soon as I find it—hopefully right next to the almond ‘nog so I can drown my early-sunset-imposed sorrows right along with my marshmallowy chocolate hoops.

Thanks to @OUATreviewed on Twitter for coming through with the find. If you have a merry cereal snapshot of your own to share, ship it via email or Polar Express on our Submissions page!

Posted by dan g.. Categories: Specials. Tags: chocolate, holiday, spooned & spotted, trader joe's. 1 Comment

Aug. ’17

Review: Trader Joe’s Organic Purple Maize Flakes

Ha, purple corn? Yeah, right.

What’s next? Purple carrots? Purple Doritos? Purple ketchup? That’ll be the day!

Oh, what’s that? You say all four of those things have existed before? Deep down, I knew it all along. After all, I was (and pretty much still am) that weirdo kid who would’ve happily dipped his purple Doritos in purple ketchup had the two existed concurrently.

(Staggering the releases of Heinz EZ Squirt and Doritos Rainbows by a decade and a half must’ve been a deliberate move by the junk food deities made for our protection.)

And it’s because I am such an oddball snack-loving goofball that I’m excited to try Trader Joe’s newest cereal: Organic Purple Maize Flakes. And it’s because I love the color purple so much that it took me until I got home from Trader Joe’s to realize the Hendrixian pun in this product’s name—I spent the entire car ride with visions of Grimace and Oprah all in my brain. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 4 rating, trader joe's. 17 Comments

Apr. ’17

Review: Trader Joe’s Organic Frosted Brown Sugar & Cinnamon Toaster Pastries

Toaster pastry family dynamics are confusing.

Take the Brown Sugar Cinnamons, for example. From Kellogg’s to Kroger, every brand under the toaster oven’s warming sun has a unique take on Brown Sugar Cinnamon, but they all taste different. Sometimes, I like to try connecting each doughy rectangle on an imaginary family tree.

You have the OG pastry, Brown Sugar Cinnamon Pop-Tart, a sweet and sugary gal who was clearly raised by a “fun parent:” the kind of hyperactive, dad joke-slinging manchild who I aspire to be someday. You have Cinnamon Roll with Brown Sugar Toaster Strudels, who stays cold and aloof in his room until you warm him up and he comes alive. And you have Cinnamon + Brown Sugar Megpie, the plump child who ran away from home to become a barista and eat one too many Starbucks marble loaves during his break.

Now there’s Trader Joe’s new Brown Sugar & Cinnamon Toaster Pastry. He must’ve been raised by the family’s all organic, hippy grandma out west. Just why do I say that? Well let’s ask the quirky quadrilateral himself. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 9 rating, cinnamon, pop-tarts, trader joe's. 7 Comments

Mar. ’17

Review: Trader Joe’s Tart Cherry, Chia and Pumpkin Seed Oatmeal

Consider the humble cherry.

Long-overshadowed by strawberry, the people’s champion, and grape, its cheaper taste analogue, cherry has been trapped in a breakfast aisle pitfall for decades. Sure, there’s Frute Brute, who’s currently trapped in General Mills’s monster mausoleum for…well…ever, probably. And there are Cherry Pop-Tarts, who go unnoticed like the rosy-cheeked nerd girl in every teen movie whose sweetness is only revealed to the one boy brave enough to give her a chance (my Pop-Tart metaphors are complex).

But other than those two and a few obscure health cereals, cherry is very rarely seen as breakfast fare. Which is unfair, because any fruit that tops sundaes and acts as the Kool-Aid Man’s lifeblood deserves a spot at my table.

Thankfully, Trader Joe—a longtime liberator of unsung and under-appreciated flavors—is giving cherry a shot in his latest instant oatmeal cup. This is the same Joseph who once one-upped Pop-Tarts by cramming both cherry and pomegranate into a single toaster pastry, a mad feat I haven’t seen since 1998, when The Undertaker threw Mankind off Hell In A Cell, sending him plummeting 16ft through an announcer’s table.

Staying true to his squirrelly status as “the Uncle Joey of grocery stores,” Trader Joe also stuffed chia and pumpkin seeds into this plastic oat cylinder. Let’s celebrate the dawn of spring by watching this one blossom in the microwave. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 5 rating, cherry, non cereal, oatmeal, trader joe's. 1 Comment

Jan. ’17

Review: Trader Joe’s Crunchy Cinnamon Squares Cereal

Is 2017 poised to be the Year of Cinnamon?

Cinnamon Pebbles hit shelves just as the new year did. Cinnamon Frosted Flakes will be making its full, nationwide debut this month. And now, with the release of these Crunchy Cinnamon Squares, Trader Joe is eyeing the cereal aisle’s “Sugar-Swirled Cinnamon” throne. His cookie butter-colored irises watch deviously as Cinnamon Toast Crunch sits squarely on that very same seat.

“Soon,” he whispers.

But will Trader Joe’s newest cereal be tasty enough to overthrow a 22-year old cinnamon dynasty? The side of its box claims that, “after one bite you may want to eat these Crunchy Cinnamon Squares for every meal,” but the front doesn’t even feature any grandfatherly bakers or cannibalistic quadrilaterals: just the same calm blue color scheme of Andy’s wallpaper in Toy Story. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 7 rating, cinnamon, trader joe's. 11 Comments

Oct. ’16

Re-Review: Trader Joe’s Pumpkin O’s Cereal (2016)

As the “days until Halloween” counter drips lower than fake blood from a vampire Basset Hound’s mouth, I think I still have enough spice in my own blood to crank out one more pumpkin cereal review. Besides my annual Monster Cereal analyses, I usually don’t like to re-review the same product multiple years in a row. But like parents whose troubled child keeps getting sent to the principal’s office for doodling giant kaiju lobsters instead of focusing*, we need to talk about Trader Joe’s Pumpkin O’s.

*I decline to comment on whether this comes from my own personal experience with crustacean artistry.

See, I reviewed Trader Joe’s Pumpkin O’s last year and quite liked them—I gave them a 7/10 for their authentic pumpkin flavor and brown sugar finish. But as I dug into my box this year, prepared for another raucous round of good ol’ fashioned barnyard vegetable fun, I was left with the pained frown of a toddler being forced to eat his own barnyard vegetables.

I don’t know if Trader Joe’s actually changed their Pumpkin O’s recipe or if my taste buds have just undergone a Wolfman-esque transformation in the past year, but I’ve got Bill Murray on speed dial anyway, because there’s definitely something strange in this cereal neighborhood. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: 4 rating, pumpkin, trader joe's. 6 Comments