I’m a coffee snob. There, I said it, since you were going to find out anyway.
Yeah, I’m the guy who lets creamer expire, who recoils upon hearing the word “Frappuccino” like it was a different F-word, and who orders small black coffees at McDonald’s while in quiet camaraderie at all the old guys who used their senior coffee discount to do the same. Perhaps it speaks to the bitterness of my heart, but I like my coffee potent and sugarless, with names that are hard to pronounce and pretentious flavor notes like elderberry or toasted marshmallow that don’t actually exist and were probably drawn out of a hat by a mischievous barista.
So while I can’t remember the last mocha I’ve drank, hearing about General Mills’s new Mocha Crunch Cereal still left me giddy (although that might’ve been residual caffeine). The online-only Coffee Cereal has the beaned and bitter cereal market cornered, so I was ready to welcome a sugary chocolate coffee cereal into my life with open arms that are holding hot coffee mugs so you probably shouldn’t hug me. Sorry, Mocha Crunch.
Now the cereal’s here, and a single whiff of the bag’s medium-roasted cappuccino scent has me convinced good things are brewing. No need to wait for it to cool: let’s dive in. Continue reading







