Review: New and Improved Alpha-Bits Cereal
The year is 20xx. Innovation is dead. No new cereals are ever released. Instead, every old brand keeps releasing “New and Improved” versions that buff their old selves with unnecessary flavor and cosmetic improvements.
Froot Loops now contains “100% more Froot Jooce” and comes in colors only visible to the hyper-photoreceptive mantis shrimp. Waffle Crisp is now just a box full of freeze-dried Belgian waffles—and the bag is made of intelligent, gelatinous maple syrup that can gain sentience when stored in certain climates. Cinnamon Toast Crunch just contains packets of wheat seeds, yeast, and cinnamon, with instructions for growing, harvesting, and baking your own miniature cinnamon toast.
As for Alpha-Bits? They now contain the letters of every alphabet, from English and Cyrillic to Egyptian hieroglyphics, Klingon, and whatever language the Bionicles spoke. Some also say that spiking a drop of blood into your morning bowl of Alpha-Bits will make them reveal the universe’s existential secrets.
But most agree that’s just ridiculous.
This revamped cereal revolution all started in 2017, as Cocoa Puffs, Krave, Honeycomb, and yes, Alpha-Bits, made a big hullaballoo about self-improvement. As a designated cereal emissary of the year 2017, I’m here to tell you whether Alpha-Bits actually followed through on their “new year, new me” promise, or if they’re just “new meh.”
But in order to answer this, I first have to dive into some “old” Alpha-Bits, which are still easy to find on shelves. In all honesty, I haven’t tasted Alpha-Bits in years. I may be a kid at heart, but that inner child is aged roughly 8–10, not the 4-year old serial cereal drooler who appears to be the target audience of Alpha-Bits’ young’n-friendly packaging.
Even though I always chose totally mature, grown-up cereals like Cookie Crisp and Reese’s Puffs over Alpha-Bits, I still heard the recent public outcry about Alpha-Bits tasting terrible compared to its pre-Y2K flavor formula. Eating it now, though, I think the rumors of Alpha-Bits’ demise were greatly exaggerated: the wide-eyed Super Why! packaging may leave me wondering, well, “super why the heck would they do this?” but this stuff still tastes pretty good.
With an equally crispy and satisfyingly soft crunch, a pretty robust whole grain oat base (though not a golden-toasted one), and a faint touch of floral honey sweetness, old Alpha-Bits is halfway between a plain Cheerio and Post’s Honeycomb. “A Corn Pop that went to Harvard” might also be a fair descriptor. In milk it’s even better, as the savory oats shine a little butterier, throwing Lucky Charms into this strange oat cereal family tree. I wouldn’t eat this stuff regularly, but call me crazy, if I had a wee lad or lassie of my own, I’d probably feed them this stuff instead of those blasé Cheerios.
At least that way my kiddo could spell real words with their cereal instead of spooky ghost noises. Though it would probably end up looking like an “infinite monkeys eating breakfast at infinite typewriters” situation.
This means the new stuff has higher standards to live up to—hey Mark Twain: can you revive what isn’t dead?
The packaging starts me off on a high note, though. It feels like a nostalgic throwback to Alpha-Bits’ more adventurous days, complete with ambiguous kid mascots, nautical nonsense, and a trusty canine companion. This box looks like it belongs in a Highlights magazine in a dentist’s waiting room, and that’s a high compliment.
But unfortunately, the compliments stop there. Sorry to be blunt, but New and Improved Alpha-Bits is a downgrade in every way. The letters are jumbo, bloated versions of their former selves, which wouldn’t be a problem if they weren’t also more airy and less crunchy. I’m also pretty confident a lot of letters are missing from this lax lexicon, because I found about ∞ Bs and had to perform some tooth scalpel surgery just to get a G and K for my desperately spooned plea to Post.
Any kids named Kayleigh or Kraig are going to be sorely (or obscurely) disappointed.
The flavor is stripped down to nearly nothing, too. Sure, the same base, un-toasted oat flavor is there, but the honey butter kiss has been replaced by the faintest vanilla sneeze. I had to eat halfway through the word count of Infinite Jest before I even tasted anything sweet—or non-cardboard-y for that matter. Adding milk just turns the aerated shapes into swollen, creamy milk puffs with a slightly more impactful vanilla glaze.
Unless I accidentally bought a box of alphabet soup noodles—which these kind of taste like—this is inexcusable. Cocoa Puffs got about 50% more awesome, Krave got a sweet fudge injection, and Honeycomb got mixed reviews, but new Alpha-Bits are a sinking ship that’s tough to salvage. I recommend any fans to stock up on the old stuff now, or prepare to jump ship onto a Cheerio or Oatmeal Square life raft.
If you’re also upset about this Alpha-Bits change and made it this far into the review, feel free to voice your opinion below. But no matter how many comments you may see implying the contrary, please keep one thing in mind: even though I’d like to, I don’t make the cereal! Now if you’ll excuse me, I have to glue some cereal bits to paper in the form of a strongly worded letter.
The Bowl: New and Improved Alpha-Bits Cereal
The Breakdown: Aside from a more whimsical box and improved readability for the visually impaired, New and “Improved” Alpha-Bits is a tasteless regression that leaves me borrowing some Cheerios to spell “Booooooo!”
The Bottom Line: 2 non-existent “Kraig” novelty license plates out of 10
(Quick Nutrition Facts: 110 calories, 2 grams of fiber, 6 grams of sugar, and 3 grams of protein per 3/4 cup serving)
I would imagine that, after a period of low sales, Post was hoping they could re-position Alphabits as the King of Toddler Snacks, usurping Cheerios’s place on kiddie car-seat trays and in minivan floorboards around the country. (Did the change also make them more WIC-friendly?) In retrospect, I’m surprised it didn’t work. Seems like it should have been a slam-dunk.
This review is from 2017 and here it is 2022–Post Alpha Bits discontinued at least 2 years now… WHY the Cereal company execs can’t get a very basic message from consumers(if it ain’t broken,don’t fix it) I will never know. They don’t get a clue from Kelloggs Corn Flakes,Post Grape Nuts and GM original Cheerios–classic cereals that sell well to this day BECAUSE they have not swayed from the original recipe from decades ago. Chatty
Sooooo disappointing… marshmallow alphabets cereal was hands down the greatest cereal of my childhood and/or in the 90s.
Lucky charms didn’t even compare in my opinion it’s so crazy to me they still Killin it.. I felt like lucky charms was the rip off of my alphabets lol
Yes! So true I’ve been telling people this for years, the non marshmallow part of Alphabits with marshmallows was far superior to Lucky Charms!
If you really want to get the originals back, try emailing Post:
https://www.postconsumerbrands.com/email-us/
If they get enough email maybe they’ll reconsider. I sent an email and said that baby boomers are their target audience, and we have money now!
Best wishes to all
Like many other posts….it saddens me of such a successful cereal in taste to be discontinued. Was it such a burden to discontinue? Like many i can remember how good they were and will keep that thought in my mind. I’m sure ,even the younger generation would love them. Perhaps the one who thought about discontinuing that cereal should have switched his role … retiring and keep giving us some good tasting cereal !
Sadly, Alpha-Bits has been discontinued by Post as of May 2021 according to Wikipedia and https://www.postconsumerbrands.com/discontinued-products/
I am 67 years old and I have always loved Alpha Bits. I am disappointed that you stopped making them.what is wrong with this world.I want them back.
I totally agree with you. We need it back
I want them back too, Libby!!!
PLEASE BRING IT BACK!!!!!!!!!
It has been about two years and Post didn’t roll back the huge mistake of “improving” Alpha Bits, at least not in Canada. Wonder if sales were affected.
Wow! I haven’t seen so many people agreeing on the same subject since 9/11. I’m glad I found this space before ordering boxes of Alpha Bits online. However, I recently discovered that Lucky Charms without the marshmallows taste similar to the original Alpha Bits
Right, it’s the closest I have found as well!
Any idea if the original recipe will ever be sold again. Its just like “Classic Coke”. Why mess with a great product?
I DONT like the new alphabets!!! It’s too big, airy, and taste not the same! I’ve eaten it since a child and I’m 70 now. Is there anywhere you can get the old kind? I was taking it back to store thinking it was ruined when I found out it had been changed
Well….what can I say…..totally disappointed!! I had my first bowl of Alpha Bits in years and I have no words….bad move and definitely NOT improved. I will not waste my money again in this new and improved version…..Thanks for the disappointment POST!!
I had no idea there were so many people that felt the same way I do about the “new and improved” Alpha Bits. They are terrible. Before they made the change, I used to find it a great treat when I could find these in a store near me. It was my favorite cereal as a girl, and still would be today if they didn’t change them. I would buy 5 boxes minimum at a time when I could find them in stores. And then there came a time I couldn’t find them anymore. I was very disappointed in that. And then one day when I was on vacation in another state, I found them at a store there! I noticed the change in the packaging, but I didn’t notice the words new and improved taste. I bought 3 boxes for our last 3 days there (that’s how much I like them and I was about 47 or so at the time. First thing I did when we got back to our room was pour myself a bowl and dig in…and let me just say…YUCK! These tasted horrible and I thought maybe they were stale or something. Took a second bite. Still horrible. Looked at the box closer and finally saw “new and improved”. Ha! What a mistake they made. I poured my bowl out after the second but and all 3 boxes went to waste in the trash. I went from being so jubilant when I found them to so discouraged and sad knowing that if I ever found them in a store near me again, it wouldn’t matter as I could never eat those. I really wish Post would listen to the people. Like they say, “If it ain’t broke, don’t fix it!” Give us back our original Alpha Bits please!!
My 22 year old daughter, reading over my shoulder, just said, “I’m glad you feel validated”. I found every comment to be spot-on. I grew up in the 60s & 70s enjoying hyper-sweetened cereals: Sugar Frosted Flakes, Sugar Pops, Super Sugar Crisp…get the picture? Alpha Bits was more nuanced. Not saw dust like Shredded Wheat or Grape Nuts. Still sweet, but in a brown-sugar, nutty, oatey way
I’m 69. AlphaBits had been my favorite for many years. I like pre-sweetened cereals because they don’t get as soggy as non-sweetened. Then they changed. Less sugar, I think, and they got soggy as soon as the milk hit them. So I switched to Frosted Cheerios a few years ago and haven’t been back.
Post Alpha Bits were my favorite breakfast cereal since I was a preschooler in the early 1960’s. Now as an adult I make an effort to eat more “grown up” cereals for breakfast, like Bran Flakes and that sort of thing. However, now and again I would still treat myself to a box of my old favorite Alpha Bits, and relive my childhood for a few brief minutes. With all of that said, the “new and improved” Alpha Bits are disgusting, with the flavor and texture of Styrofoam soaked in a weak vanilla backwash. I had hoped that by now (2020) Post would have realized it’s mistake and gone back to the old formula, just as Coke did in the 1980’s with their seriously misguided attempt at “New Coke”. I will never buy Alpha Bits again in their current form. Bring back Alpha Bits Classic!
I am 67 years old and have eaten Alpha-Bits forever. Most of the time I poured it in a bowl and ate it as is. But whatever it is you did to the new and improved cereal didn’t improve it one bit. I would love to see the old and better taste cereal I remember or my future will be minus my old favorite
New Alphabits cereal is no longer a favorite of mine. They are swelled up, hard to chew woody tasting blobs in milk. This is my last box.
Man ibwas pissed after i started eating my alpha bits thought the box was changed didnt know they changed the recipe too never will i buy theses again at least until the switch it back
I’m disappointed and mad 😡 they taste nothing like the Alpha Bits I’ve eaten most of my life . Bland and just plain , puffed wheat categories of really cheap shitty cereal! Going back to Frosted flakes and Sugar pops !
Took one mouthful of this new stuff and was disgusted. Took a few more to see if I could handle it – not going to happen. My wife’s response was the same. I grew up with them, bought them as treats for the kids (and myself) and was going to introduce our granddaughter to them (and treat myself). The review is a dead-on accurate review and apparently lots of people agree. Guess Post doesn’t want older customers any longer. They will need to foist this so-called “improvement” on the unsuspecting public who have nothing to compare it with.
Terrible!! It has been many years since I’ve last had Alpha-Bits Cereal. While at the grocery store today, I thought I would “treat” myself. If anyone wants two thirds of a box of the New Improved Alpha-Bit Cereal, it’s all yours! This crap doesn’t even remotely have the same flavour or texture it had back in the day. Cost cutting has destroyed this Classic.. Anyways, seems to be the way of the times these days. Some things should just never be touched…
There’s a story in every box alright!!!!!
The freaking worse. I did t really it changed and ordered some from Amazon. Major Disappointment. I threw the entire box out as my husband laughed.
Piano under the stars,faster than light,Dymanic Earth,
Atlantic station piano under the TENt
I was just in Canada and like I always do when I drive I wanted to bring back “lots” meaning many boxes of Alpha-Bits. They are horrible. They have been my favorite sugar cereal since childhood and have even addicted my children. Now I have 8 boxes here and they are horrible. Please return my money and return to the original. I cannot find anything but these new and “improved.” I am so disappointed.
Alphabet cerealis absolutely terrible now. Not the same at all . Ate it since I was a kid the only one eating it now is the garbage can
This post is dated 09/08/2019. I just purchased the new/improved cereal before I knew it changed. I usually purchase AlphaBits because I don’t like the Lucky Charms charms (marshmallows). To me LC and AB taste the same minus mallows. I opened the box to see if it was improved. NOT A CANCE! I like my corn-oat or oat-corn cereals. If I want to get wheat, I will purchase Wheatie’s. Tomorrow I will call Post to send me my money back. Are their sales failing? MAYBE POST SHOULD ELIMINATE GMO and BHT FROM THEIR CEREALS INSTEAD. SUCH IDIOTS. I HOPE THE POST EMPLOYEES WHO THOUGHT THIS CRAP UP GETS FIRED FROM MAJOR SALES DECLINE. AND TO PUT “NEW AND IMPROVED TASTE” ON THE BOX IS A FAILED ATTEMPT OF MIND CONTROL AS SOON AS YOU TASTE THEM. POST HAS INSULTED ME AND THE REST OF THE PEOPLE HERE WHO REMEMBER THE OLD TASTE. LONG LIVE THE ORIGINAL TASTE!
Found this post as I also looked forward to a long overdue bowl and wanted to confirm I didn’t accidentally buy the wrong product. I miss the crunchier, nuttier, smaller, misshapen version. And REALLY do not like the vanilla. Shame.
Me too I ordered it from amazon since it’s not available in my area so disappointed it wasn’t like when I was a kid.
Terrible cereal compared with the original re open. Very disappointed in Post for this change
I am a cereal lover. When I was young my parents rarely bought “sugar” cereal. But My grandma sure did! The best in her breakfast choices were always Alpha Bits! My memories and my taste buds are no longer able to favor that Cereal. I have the first box and the last box of “New and Improved” Alpha Bits in my cupboard. They are the same box!! So Angry!!
What were you thinking Post? It;s been a few years since I last poured a bowl of Alphabets for myself. Wow! What a disappointment that was. They were awful. Really awful. PLEASE bring the old ones back.
I too have found this review after pouring my first bowl of alpha bits in 20 years. Looking for a little nostalgia but Happy to be vindicated in my opinion that these are very very bad. >:(
I wished these old classic cereals would stop “improving” (or lack there of I should say)….their cereals. I was so happy when Honey Comb went back to the original recipe, and Im waiting for Alpha bits to do the same. I havent bought a box since I realized they changed it and I tried a box. I thought they were awful. Please bring back the original Alpha bits!!!
The ONLY reason companies come up with “New and Improved” is to cut costs and make more money. They think they can fool consumers. First it was the skinny boxes with less product for the same money. Less product whether candy bars or cereal is supposed to be better for our fat asses, so they say. I guess what they really know is that we just need to buy more to eat the same amount we used to.
Now with Alpha-Bits, which have a whole let less Alpha and just a bunch of Bits is really just a way for Post to cut costs. Rather than the expense of forming nice little letters, they just extrude a bunch of airy goo which hardens and takes up more volume in every box. Less product= More profit. What they forget is that once people that mistakenly by a new box of this crap is that they won’t buy it again and the profit margin fails and the product dies.
I am 59, grew up on Alpha Bits and still enjoyed them all my life. The idiots at Post just lost another loyal customer. Myself, like all of the others that took the time to look online to see if there was an uproar about this “new” crap Post is disguising as Alpha-Bits, is just a microcosm of all the people that are much more than just pissed off after wasting money and feeling cheated by Post.
Post, you have lost another customer and until you revert back to the old Alpha-Bits we all know and love, I will Boycott all Post products and I advise all others to do the same. You need to back up your complaints by hitting Post in the profit book. Imagine losing a faithful customer after almost 60 years. There is definitely something wrong with Posts new management team!
I told all of my friends that Alphabits are better than ice cream!! Not now!! You have seriously ruined cereal for me. Bring back the old recipe.
Nee alpha-bits BOOOO alpha-bits!!! I did the same as others posted … used them as bird feed That nostalgic taste and crunch are non existant. WHat a dissappointment.
Horrible! Why do brands mess with classic things? I’m sorry, were you not making enough millions off of the original? Bring it back – This version tastes like flavoured cardboard. Super disappointed. Luckily this box was only $4 CND. But I’m tempted to ask for a refund! LOL
Sorry but do not like the new alpha bets. Why is it when something is going good someone comes up with a bright idea to change it – bad idea!
Yes the new Alpha-Bits are super disappointing!
I may have to quit eating Post cereal since this is the only one I ate regularly!
So sad!
I am so disappointed in this change. I’ll never buy another box again. Why make a change to a good product. Make a new product and keep the old reliable one too.
I wrote to the company some time ago to lodge my complaint.
II agree with everyone else! They ruined Alpha Bits! Go back to old recipe please!
Christmas Eve 2018 ~ I so looked forward to treating myself to a bowl of Alphabets this morning, a memory of the treat when I was a kid and a tradition I continued for many years at Christmas until I was advised to watch my blood sugar. Thank you, Post Cereals ~ for assuring I never again succumb to the temptation. They are not near as good as the “old” alphabets ~ in fact, I don’t like them at all! Merry Christmas!
These new Alpha bits are terrible. The taste like slimy vanilla sawdust puffs. Why do they mess up a good thing?
Companies are like governments .somebody has to justify their high wages so change everything that was excellent.Very disappointed in posts ” improved ” cereal. Definitely spoiled the fun I had buying Alpha-bits for my grandchildren. I still bought them just for myself also.Disgusting.No more post products for me.
So sad…had not bought Alpha bits in years and had a craving for it today…improved??? Really??? Bad texture, bad taste…not good at all…sad day for me! Please go back to original recipe…why change when so Good?…so very sad…
Where are my original Alpha Bits – I was told that I have diabetes. Was asked to cut down on cakes, cookies, candies and coke. To start eating more sensible and just watch my carbs. I enjoyed one bowl on Alpha Bits in the morning and you know what changing my eating habits my A1C went from 11 to 6.5 in about 5 months. Again where is my original Alpha Bits. Very disappointed EG
Just here to echo everyone else. Bought a box for the first time in a while (our rural store doesn’t carry them and saw them while in the city) and was thoroughly disappointed. Two bowls and the rest will go to the dogs. Disgusting. The texture is all wrong and they taste like washed up Fruit Loops. Wth 🤢
I HATE THE NEW ALPHA BITS
that is why I looked this up….PLEASE BRING BACK THE OLD ONES.. PRETTY PLEASE!
I HATE the new alhpabits!
Too sweet and fluffy.
Plz bring back the original,
I have been eating this cereal for more than 60 years every morning.
I won’t buy another box until it reverts back.
Bring back the original. Call it the original and sell the new one and call the “new crap that you won’t like”. I would love to see the sales numbers for the new and old version. Even if the new one is selling, how about give people a choice.
So now they’ve improved the new improved version.
The original version had 10 g of sugar.
The improved version went down to 6 g.
The new improved version has gone back up to 9.
Hated the improved version.
Hoped the new improved version would be closer to the original.
Nope.
It tastes sweeter than the original!
Yuk.
Soggy, bloated, and too sweet vanilla taste.
I had been eating this cereal almost everyday for the last 60 years.
Not buying it again until it reverts back to the ouriginal.
PS: Love your post
Uhave one two 3 wtf have i spent 30 mins to get nowere the new ones suck i hate thenm but not filling out 1 more fkg comment post it and i hate the new style period
Comment who many dam comments do you need fk me just hate the new ones bring originals back end of story or my family is done eating the new and destroy version of so called alphabits dam crap is what i feel about them
Change them back to original pls i am pissed these arnt even closed i will never bue this new ptoduct the original atayed harder and u could eat mouthfulls for anacks without milk it was a dbl whammy pls bring back original alpha bits now or im out for wver im sad now u suck man
I cant beleive this new and improved totally replaced my favourite ceral of all time the original alphabits are a cerial you just cant improve on atleast have both styles original or new and not so improved im so pissed i will never bye the new stuff forget it the original was my best cerial ever wont wver bye it again back to raisin bran mini wheats sugar pops and honeycomb its bullshit why fix something thats not broken broke the worst rule if not broke dont fix fk me i will never bye this new shit in my life and dare all too follow they will then figure out they made a mistake and bring back the only alphabits anybody will ever eat so lets tell them to get there heads out of there ass
Was really looking forward to having a bowl….
Once I tasted them….what a let down.
Will never buy them again.
Gave them to the birds. 😤
Absolute junk. Completely wrecked the taste! All about saving money, I guess. I will never buy another box of alpha bits for me or my kids. Marketing! All it is is lies.
Just purchased the “new improved taste” Alpha Bits. Ouch, what happened?
This is the worst “upgrade” to hit the cereal market since farmers started harvesting grains!
I can’t return this opened box of tasteless, flavourless filler.
Thanks Post Cereals for reinventing something that didn’t need it.
Please inform me as to who the people are that actually taste tested this new product. Maybe a scarecrow, or a tin man, but not a live specimen .
Thanks for ruining that product , colour me gone as a consumer of that awful experience !!!
I don’t like the new flavour – it has too much vanilla. Why would you change the flavour anyway. Seems a lot of consumers are asking the same question. I won’t buy them again.
Why can’t you guys just leave well enough alone. First it was my favorite cereal Honeycombs that the flavor change to new improved and the cereal became garbage. With enough complaints they finally reverted it back to the original flavor. My second best cereal is alphabets not no more. This new improved flavor taste like crap. As I sit here eating it now ready to throw the rest of the box in the garbage. What happened to the Good Ol alphabets we used to have in the 70s. I guess that’s one way to stop kids from eating cereal remove the sugar and make it taste like crap. Not only will you get the kids to stop eating it but the adults too. Please go back to the original flavor.
Stop repeating the first .it is never the same
Alpha never gave us the alphabets suite I am filing
Agree!!! Last year I could find Alphabits only at Target and Publix, and since I live in a small town, we have neither. So anytime I am in a bigger town and find myself in either of those stores, I buy 4-6 boxes of Alphabits. But now, Target no longer carries them. Yesterday, I was in Publix and bought 4 boxes. Sadly, they are “new and improved” but they taste awful!! I won’t be buying them again. Boo to Post!!! BRING BACK THE ORIGINAL FLAVOR!!!!
Well, I just ate my first (and last) bowl of “new and improved” Alphabits and they are terrible. I’m sad.
totally spot on. I am now completly over my obssession with Alphabts. The ” new and improved” doesnt taste the way it used to which was special. Now it tatses like a private label copycat version and i am not impressed. Will never be buying this product again. Not worth the calories anymore
I agree, the new alpha bits are horrible will never buy them again. Please bring back the old alpha bits.
The people making alphabets need to get their shit together!! It used to be the best cereal ever!!! Now it’s terrible! I see it says new and improved so I got excited and bought it thinking it would be the the old school alphabets and to my disappointment it was even worse than before!! Change it back!!!!
We are in our 60s and have eaten Alphabets our whole life we tried the new ones and will never buy them again did they not learn anything from the Coke fiasco ??
Bland and air filled mess that turns to a discussing goo in your mouth. Not sure who in the Post executive offices thought this was a good idea, but I hope he/she or they are all out looking for a new customer base or perhaps jobs with Post’s new cattle feed division.
I am 58 and loved alphabits all my life. The new version sucks. I will not buy anymore and will not buy any post products.
Echoing so many sentiments of how bad this “new and improved“ taste of Alphabits is. Yuck! And what’s with the bloated super-sized letters? If it ain’t broke…. Guess it’s another example of no imagination for new stuff, so let’s change what we have. Bring back my Alphabits!
https://www.change.org/p/post-foods-make-new-alpha-bits-cereal-so-people-stop-arguing save alpha bits!
Distrusting gross will never buy again same wit honey comb ruined as well. These where my 2 favourite cereal now I’m eating sugar crisp and shreddies and frosted flakes. Idiots ruined a perfect cereal.
its just awful tasting now need to go back to the first original recipe because I wont get any more till then. what a waste of money…
These are terrible. I was telling my wife how good they were, and we got a box so she could try them. That the heck? Like cardboard, except cardboard tastes better (don’t ask…). I was so upset I marched to the Great Oracle, Google, to ask what had happened (maybe a localized space-time anomaly cast me into an alternate universe which reversed good and bad?). Who Googles about a cereal on a Sunday morning??? But this was seriously bad – a stark contrast to its previous amazingness. “New”? Yes, definitely. In fact, it is no longer recognizable. “Improved”? Not hardly. Its sad to see something great reach such a declined state, and it would be an act of mercy to let it die now and burry it (very deep).
“New and Improved” is anything but. It is horrible. No taste. Even my two year old grand-daughter won’t eat it. One full box thrown in the garbage. What a shame. Why do you companies keep changing your products??? If it ain’t broke why fix it.
I have looked in Walmart and find nothing. Where can I get them? We have a Price Chopper here but that’s it. I’ll drive it of town if need be.
AGREED!!! I was so horrified. I’m a cereal junkie and this was my favorite. Now it’s terrible. My husband said, “You mean it won’t cut your gums anymore?” joking with me, but I said, “EXACTLY”. I loved it crispy and small. It stayed crunchy. I emailed Post and received a reply that told me that they are always looking to improve their product and did this because of customer demand. I’m sure they were able to make it cheaper or perhaps someone did indeed cut their mouths (learn to eat…). AGH. I’m bitter. It’s hard enough to find in grocery stores, but I will still search for the NON New and Improved. Not happy, Post Cereal.
wow! I bought 2 boxes of alpha bits because I saw new and improved, no way it is! soo bland! I threw it ot to the birds and squirrels and they didn’t take it!!
Jen. I too bought 2 boxes of Alphabits since I had not had them in ages and was worried about not seeing them again. They are terrible as the review states. I may give 2nd box to the birds.
If you can hear us POST listen up. So here’s a review from my 5 year old. Your target consumer! The new and improved “super why” cereal is “yucky” and “too fat in my mouth”. Be smart and bring back the old school version because we won’t be buying any until then.
Julie. I don’t like the change. I knew they changed it and it wasn’t for the better. I refuse to buy the new and improved version cuz it sucks
Its really sad 🙁 Leave our cereals alone!!!
I tried the “new and improved” this morning. The cereal was not improved at all. They taste awful. Post just killed a good cereal to bring a lame version of a nice and sweet cereal. They should look back into one of the biggest marketing mistakes in history: Coca Cola
When is Post going to realize their mistake and give us back the regular Alphabits?? Their sales will continue to drop significantly, as people buy and taste this awful New & Improved Alphabits. I have eaten regular AlphaBits everday, for years, yet I cannot stomach the new Alphabits.
I haven’t had Alphabits for a while, and when I finally did I was disappointed in the new changes! The look itself is off putting, it’s so puffy! Then the texture is way softer then the original and there’s barely any taste! Why would they ruin Alphabits!!
everyone should call post and complain. 1-800-431-7678. The number is on the side of this box of nastiness I have in my hand. Email postconsumerbrands.com
I’m calling tomorrow and emailing tonight.
This crap is horrible. I will be taking it back to the store tomorrow, no need in wasting my $3.99. Im sadly and utterly disappointed. I really don’t understand who comes up with these decisions to ruin a product. I have eaten this cereal for since I was a child and I’m over 40 now. The have lost a loyal customer.
Is there another cereal like Alpha bits on the market, not the same shapes but the same puffy ingredients and taste. I love Alpha Bits but seldom find them so a cereal that taste the same would be great.
Got my first box of the new size last month. IT. IS. HORRIBLE. Threw it away, wrote an email to Post and won’t ever eat Alpha Bits again until they reverse this moronic decision
The new and improved alpha bits are a disappointment. They’re big puffy and bland. Please go back to the old formula!
You hit the nail on the head with this review. We’re already scouring stores for the old “just fine as it was” version. This new version is garbage – why did they stop where they did? May have well made the letters in Comic Sans …
I am also so sad they changed the cereal. Loved my Alpha-bits the old way. Please change it back. They taste funky. No flavor at all. Real bla. Thanks for listening.
Just bought a box not realizing they had been changed. What a shocker. It’s the last box of Alpha Bits I ever buy unless they change the formula back. Not a good change.
I’m so sad about the change. I really wanted the original kind. This sucks.
i want new flavors of alpha bits like honey,fruit,peanut butter,granola,marshmallows,and brown sugar
No wonder Walmart was selling these for $1.94 the new and improved are awful I was so disappointed!
Bring back the old honeycombs and alphabets!!!! Hate the new ones, won’t buy them again. Not as good flavouring.
This cereal is garbage! I feel like I’ve been cheated ! 20+ years of my favourite cereal ruined! All this “new and improved” crap can fall into the trash ! Fast ! Go back to “Retro”
#triggered
My box has no E’s. None. I looked, and nothing. Thank God I paid only $1.99 for a box of these new ones.
Corn is sweeter than wheat, but industrial corn is terrible for us. Nutritionally, these are on par with Cheerios (though these things have a little more sugar in them).
My six-year-old grandson who loves the old alphabets is autistic and is totally against any kind of change
He Would not even try the new improved alphabets because the letters were bigger than he likes and is accustomed to
Don’t know what I’m gonna do now since we can’t find any of the older ones in the stores anymore there’s only a few things that this kid will eat anyway
If it ain’t broke don’t fix it what the heck POST
I used to buy this cereal occasionally for my son when he was little but most stores haven’t been carrying it. I found it the other day and we picked up two boxes. My son, now 10 couldn’t eat it before school today. I had to find him something else quick before the bus showed up. I ate the cereal for him and it was definitely worse. With the big puffy letters you don’t even have room to spell anything! So disappointed I can’t share them with him anymore.
Is Post trying to go out of business? First they ruin Alpha Bits and then Honey Combs.
Another awesome classic cereal gone. Bad decision Post.
I came here wondering why ,for the last like 4-5 months I can’t find Alpha-Bits or (Super-Why cereal) anywhere and I guess I figured out why. No store sells them anywhere in my area anymore. Tried honeycomb which I always buy and I swear everything about it was different, won’t be buying Honeycomb again and i’v eaten that my whole life.
Just opened a new box of Alpha Bits. They are bland. Larger letters, less taste, hollow crunch. Threw them out and won’t buy them again. Their sales will drop for sure. Tasteless!
Just opened a new box of Alpha Bits. They are horrible. Larger letters, less taste, hollow crunch. Threw them out and won’t buy them again. Their sales will drop for sure. Tasteless!
Totally agreed, I was highly upset after searching high and low for some Alpha Bits cereal and coming across this nastiness of mountainous proportions.
Same! My daughter hated it from the first bite. We, too, stocked up on as many of the old boxes as we could find and have been living off those for the past few months. We just reached the end of our last box. 🙁 Inspired by the comments that I read above, I called POST just now to give them feedback. Maybe if sales drop and they get enough feedback, they’ll reconsider and switch back like they did back in 2009 or whenever that was that they changed it last time.
I believe the new and improved Alpha-Bits are slightly lower in carbohydrates. The new number is 21. I began a strict low carb diet last year and checked every box in the cereal aisle. I recall Alpha-Bits being disqualified from my list for being too much over 22, which is my target number. Now I can enjoy them again but agree with the detractors above regarding taste. It simply doesn’t have the same sweet taste as old Alpha-Bits, which I enjoyed periodically as a kid.
I just looked it up. They stopped producing in 06, came back in 08 with the 0% sugar ghastly versions and then went back to the original later in 08. 9 years later and they are messing with them again. Sorry I said late 90s.
They tried making a switch to a healthier version in the late 90s and it was terrible so they switched back. Maybe Post needs to get the message permanently. They will never sell like Cheerios, but if they want them to sell at all they won’t mess with them. Still my favorite treat cereal when they are selling the right formula. Could this be like a New Coke thing to boost sales?
I stumbled across this page to see if I was the only who thought Post’s decision to change Alpha Bits was a disappointment. I purchased 2 boxes of the New & Improved a few months ago and vowed to never purchase again if they don’t bring back the original recipe. I meant to write a review months ago but forgot until I was reminded today. As many have already indicated, the New & Improved Alpha Bits are ABSOLUTELY TERRIBLE!!! They are tasteless, airy, have a weak crunch, and the jumbo size is plain ridiculous. I’m in my last 30s, and this has been my favorite cereal since I was a child. It disappeared for a long time but since they re-appeared back on shelves some years ago, I have been consistently including them in my weekly groceries (Up until this New & Improved Junk debuted). Today I was shopping at a local independent grocer and found 6 boxes of the original recipe (which is what reminded me to write a review). Needless to say I bought all of them but they expire at the end of this month. 🙁 I’m not sure if Post will read any of our comments but if they don’t go back to the old recipe, They’ve lost a customer for life!
The box is a definite improvement. I couldn’t find a “not new and not improved” version to do a taste comparison but the new ones remind me of packing peanuts because of the lack of flavor, bloatedness, and semi-gloss coating. Go back please.
With this change to Alpha bits I have bought my last box. As others have said they are terrible now
Just tried them today. Not at all like the originals. Don’t hate them but sure don’t like them nearly as much as the original alphabits. Doubt I will ever buy them again. Wish they had left them the way they were
HATE the new Alphabits. It was my favorite growing up, favorite of my kids and grandkids. We all hate the new, it’s definitely NOT an improvement. We used to enjoy 3 boxes a week, but we will NOT be buying the new. Angry with Post for changing it. Shopping for a new favorite, but not a Post product.
OK WHERE IS THE NEW AND IMPROVED CEREAL?? I LOVE IT AND I CANT FIND IT ANYWHERE. I live in Groceries Have 30813 I am going on 60 yrs old and haven’t had this cereal in my any years. Do an old lady a favor give me the cereal in stores before I leave this earth . Thank you. Barbi Quarles
Disgusting. Poured a bowl and noticed the bigger letters. Looked at the box… “New and Improved”. I thought maybe it won’t be so bad. Nope, flavor is totally different. Gross, foul, disgusting, retched are how I would describe this new flavor. Box went right in the trash. Won’t buy again.
Horrible.
I need to check every ingredient list before adding a new food to my diet. I’m so upset right now that they replaced corn with wheat. Last year, before the whole “New and Improved” thing, I picked up a few boxes, read the label and determined that they were okay for me to eat. When they disappeared off store shelves for a while, I was disappointed I couldn’t find them anymore. So when they reappeared I happily bought a box. I didn’t think to read the ingredient list again so I didn’t notice the change until halfway through the box, while eating a bowl of them. I react badly to wheat and when I read the ingredients, suddenly I realized why this has been a rough week for me. I’m dreading what today is going to be like, since I just ate a big bowl of them…
New alpha bits horrible. My family is boycotting Post until the old cereal is brought back. I have been eating alpha bits for as long as I can remember…..why would you change a good thing……let me guess…..some little millennium is now in management and thought it would be a good thing……
I used to love Alpha Bits but they taste terrible. No taste. Why did you have to change it. Just change it back or else I won’t buy them.
Can’t stand how everything the 80s-90s kids enjoyed is being rebranded and repackaged because people have no imagination anymore. TMNT, Transformers, Ghostbusters, GI Joe… not to mention what ever the hell happened to Nickelodeon (Legends of the Hidden Temple the movie???). Now these jackholes are attacking our cereal too. As someone who panicked several weeks ago when the older formula Alphabits disappeared off my local Walmarts shelves I was relieved to see Stop and Shop was now carrying the “new” version. I was relieved until I opened the box. My first reaction when seeing the bloated giant letters was, “these aren’t Alphabits, what is this?” But willing to give them a chance with the hope all was not lost I dove in. Disappointment. Just like everything from my childhood this cereal, my second favorite after Life, is now ruined. As if there were not enough reasons to be disappointed in society today. Well at least I still I still have my Cameo cookies, Jolt and Fruitopia. Oh wait no I don’t.
P.S. Leave Back to the Future alone!!!
Just got off the phone with Post. This new Alpha-Bits formula is terrible. The letters are huge and puffy and the taste is way off. This whole trend to change recipes is out of control. Then when the cereal doesn’t sell, stores don’t buy it anymore and then we head down the road to discontinuation because of poor sales. Please call Post if you can,because we need the old formula back.
Bad bad news, they aren’t like the original, like they Honeycombs, Post made some bad decisions and they will lost a lot of client like our family
Totally agree, so disappointing. I will not be buying these ever again unless they bring back the old original alpabits. 😪 I love the old alphabits……bring them back. These new bigger size are tasteless, really bad choice for post.
Ugh. My autistic nephew won’t even touch the new ones, and the old ones were/are a main staple of his diet until they run out for good. We only have one box left… We ran into the same problem with the pomegranate V8 bars the other year. I wish companies would stop changing and dropping formulas. It makes feeding this kid so hard.
The new and improved Alpha-Bits are awful! I want my money back! Where can I get the original version? You’ve ruined my favorite cereal. Guess I’ll be looking for a new favorite.
Glad to hear I’m not the only one that’s extremely disappointed with the “new and improved”. It’s absolutely horrible. Why not keep the original but also make a healthy version for those who want to try that. Completely horrible. Now I’m off to try to find some old boxes somewhere.
My only wish is that the company heads read all of these reviews and return the cereal to what it was or all of our words go nowhere.
Many times the sales department drops the cereal instead of admitting they were wrong. They should take the advice from Coca Cola when they brought out their new coke and it flopped
I completely agree..the new Alpha-Bits are not improved. The letters are too big and they have no flavor..big disappointment! I prefer the old Alpha-Bits.
The worst mistake ever! Will the classic version still be available?
New and improved? Nope! In my life , there have been few things that have been consistently good. Post cereals have always been one of them. But now they ruined Alpha-bits, and Honeycombs. It shouldn’t be this big of a disappointment, but it truly is. This, after losing General Mills cereals from our diets earlier this year, to reports of high levels of the pesticide Round up, being found in them. Leave well enough alone! Stop always degrading quality for profits! I wrote to Post to complain, please do the same. Maybe they’ll change them back.
I just called post to complain about honeycombs and alpha bits. When I spoke about the alpha bit letters being larger they said it was done so they would be more legible. Trying not to laugh, I told them in all seriousness when Im eating a bowl of alpha bits I’m not so concerned with the legibility of the letters as their taste. She wrote down my complaint and said it would be taken into consideration. Whatever.
I’m 50 years old and Alpha Bits have long been a favorite, so anyone who thinks this is a kids-only cereal is sadly mistaken. Like at least one previous poster, I didn’t see the “New and Improved” note on the boxes the last time I picked up a couple, and I actually did a double-take when I opened the first bag and saw the abomination Alpha Bits has now become. No longer can I fill a plastic cup and munch on them as I go about my morning; they’re too big. No longer do they have the satisfying crunch they used to have. No longer do they even taste like the Alpha Bits I used to love so much. “Disappointed” is an understatement. If it ain’t broke, don’t fix it.
Post, you absolute bastards. I just spent $50 on three boxes getting them in the UK. To my horror, a puffed up flavourless mess has replaced my special Saturday morning regression into childhood. Apox on your house!
New & Improved? New & disgusting is more like it! The letters are gigantic, the crunch is hard (wait, it’s not even a crunch — it’s just hard), they don’t soften up in milk at all, and totally tasteless!!! For the past few months I’ve had to throw out at least one item from my shopping order, as if the supermarket is turning towards selling crap food that used to be great! Well from now on, the crap food goes back to the store and they’ll have to reimburse me
I’m over 50 but still a big kid when it comes to cereal. Alphabits was always one of my go-to cereals. I picked up a box yesterday but didn’t notice the “new & improved” until I got home. I’m so disappointed because these are big, puffy and nearly tasteless. I miss the satisfying crunch and sweet flavor of the original. I understand that time marches on, but it’s incredible to me that people at Post sat around and said to themselves, “These are such a great improvement”.
Wonder if soros will pay us for this protest!
I am from PR and Alpha-Bits was my favorite cereal. They stop selling it for a long time. Around a year ago, I found it in Walmart and was so happy. A few months later,it disappeared again from the aisles. My sister lives in WI and sent me 4 boxes of the “New and Improved” cereal. I agree with above. The taste is awful and terrible. I am 55 and it was my favorite cereal since I was a child. I threw all the boxes in the garbage. I also want back the original Alpha-Bits!
I am from PR and Alpha-Bits was my favorite cereal. They stop selling it for a long time. Around a year ago I found it in Walmart and was so happy. A few months later, it disappeared again from the aisles. My sister lives in WI and sent me 4 boxes of the “new and improved” cereal. I agree with above. The taste is awful and terrible. I am 55 and it was still my favorite. I threw all the boxes in the garbage. I want back the original Alpha-Bits!
I miss my Alpha-Bits
I am a girl who gets cravings and eats roughly the same thing for months on end. M&M yogurt, Alpha Bits (dry, no milk), apple slices with caramel or peanut butter. And I will eat it and eat it for months. (I’m 110lbs, in case you thought I was some morbidly obese glutton)
Alpha Bits has been one binge food that has not lost its touch – until the “New & Improved” 2.0 came out. I would eat , literally, 5 boxes a week, close to 1 box per day. I plan on writing the company and letting them know all about how myself & thousands of others are sorely disappointed with their version of ‘new & improved’.
I just want my old, little, crunchy, sweet but not too sweet, REAL Alpha Bits back and I will be a happy girl.
Add me to the list of disappointed fans. I am an adult but still chose Alpha Bits as my favorite cereal. The new and improved version lost the corn/oat delicious balance. The wheat ruins it. Won’t be buying anymore.
being 55 now, alphabits WAS still my favorite cereal, … because I noticed the bigger and difform letters, I went searching on the net, finding this review. I totally agree. The taste is near to nothing. I only by a box or 2 a year, wanting to avoid too much sugar, but this new version is almost tasteless, and yes, the letters get puffier and grosser with milk. Goowy.
Alphabits reminded me of my childhood, then. I totally lost interest now. Unless the company goes back to the first version, I’m not playing anymore..
Because I have allergies, I read all labels. The “new and improved” Alpha Bits now have wheat in them…that kills the taste and makes them like every other “cardboard” cereal that is made with wheat. And for those who have wheat allergy it takes one more cereal out of their diet. Very disappointing!
Bought the New and Improved Alpha Bits today. Very disappointed with the size and taste. Why must companies always try to fix what’s not broken. You’ve lost me as a customer.
What a disaster! Was craving a bowl of alpha bits after work. Saw new and improved on the box a got worried. These new giant puffy soggy letters taste absolutely awful. The hard crunch, the flavor, the requirement to have two bowls in one sitting — all gone! Post has ruined alpha bits. I only hope honey comb is still the way it was.
OMG I’m so disappointed, I loved this cereal and now its CRAP !! PLEASE POST CHANGE IT BACK !!! the sweet little compact letters were delicious after floating in my milk never really getting soft or smooshy. These new Alpha bits are huge, full of air and taste like cardboard. !!!! they used to be different and unique now they are just shitty like all the rest.
I just had these for the first time…another of my favorite classic cereals down the drain. These things taste like bloated styrofoam peanuts, but even less flavor! First Berry Berry Kix, ruining Cinnamon Toast Crunch, reformulating Honey Combs to a mere shell of its former self (though in all fairness still my favorite), removing the exceptional Strawberry Honeycombs from shelves…I honestly think it’s time to move on from cereal, there truly just aren’t any good ones any more. RIP childhood 😔
I agree that they taste terrible. The change has ruined my good memories of how much I loved them before. Unless there is a promise to return them to their original state I will never buy them again. Too bad for you Post and too bad for all of us alphabets lovers. Also Honey Combs are also sliding out of the yummy arena. So sad. Cereal is not and likely will not ever be a GREAT choice for breakfast but we all realize that. At least for those days when we’re in a bit of a hurry you could have left the yummy good taste there to help us feel satisfied.
The new alpha-bits are terrible. They have no taste. I will never buy the product again. People buy food products because of the taste. Why would a company drastically change the formula so that it tastes nothing like the original product. Why didn’t they just keep the original product and add another flavor. The ingredients have changed substantially. They removed corn flour and replaced it with wheat starch (bleh!) whatever that is.
It’s on to Frosted Cheerios once my old supply runs out.
I feel like post is trying to put me on an unexplained alphabet diet!I miss my sweet letters. Do not even waste the coffee sugar on this garbage. Thanks for nothing POST. One more thing, how is a small child supposed to eat letters the size of a silver dollar?
I feel like post is trying to put me on an unexplained alphabet diet!I miss my sweet letters. Do not even waste the coffee sugar on this garbage. Thanks for nothing POST.
Agree with all the above. My kids said they don’t taste as sweet, too. I noticed the third ingredient switched from yellow corn flour to wheat starch. Not sure what the significance is of that, though. Mainly the kids don’t like it because they’ve only known the cereal as Super Why their entire lives.
New and nasty. They have always been my favorite and now my son’s who is autistic and very picky. Now he wants nothing to do with the New and Nasty. Ugh!!!!
The new Alphabets are terrible. Its like eating a mouthful of sawdust. No taste or texture whatsoever. Post, please bring back the harder and crunchier version.
Agree wholeheartedly–the new formula is lacking in both taste and texture. An adult.
totally agree! just got my first box in a long time!
YUCK! I want my money back!
I too found them tasteless and turning to sawdust texture in my mouth. No more oat taste, just bland vanilla flavor. It was my favorite cereal and I am sad to see it go. I will not purchase it again unless Post goes back to the real Alpha-bits.
Wash, sad to hear. I haven’t been able to find them for so long and loved them. Now, even if I do, Inwill have to take a pass. Back to the original, Post. What the heck is wrong with you guys? Take something that works and demolish it. Siiiigh.
Why is it they have to mess with a good thing. i looked forward to having a bowl of alphabets but these new and improved ones are terrible, what a disappointment and a waste of money. Will not purchase again unless they go back to the original recipe…
The new ones are horrible. My daughter lived them as they were before the change, and so did I! Now I’m just depressed.
I agree I just wasted the $3 or $4 dollars it cost for new and improved alphabets, they are terrible. I hope management are reading these reviews. Bring back the old alphabet cereal.
Agree with Amy, new stuff is terrible. Tastes to me like Post used 8 tbsp. too much of vanilla per box or like some sort of sweet soapy flavor. Yech! Won’t buy any more.
Where did you purchase them? I’m looking for a box for a birthday recipe, and cannot find them anywhere!
Weird, this just popped up in my feed really late. I compared the old Alpha-bits to Honeycomb as well, but when I tried them side-by-side, I didn’t feel the connection as much. The new ones as more comparable to dog food, but I still ate the whole box.
After reading the review and how you guys said/wrote, that you liked alpha-bits as kid, but they’re kind of left alone by “grown-ups” i wondered if this change into a much more “bland vanilla cereal” isn’t going to be a smart choice for Post.
Let’s face the fact here: Grown-Upos most probably never even considered buying this cereal for themselves. There are way better options for the money and even if they managed to create a good(improved) flavor which grown-ups like, there are still too many and long-established top dogs out there to let Post even dream abaout a fair share in this cereal area. (Additional to this with shreddies and honeycomb, and maybe sugar crisp, they have cereals on their own, that fall into this hard battled cereal segment.)
So… why not focusing on the already main targed: kids! or to be much more precisely: kids reaaaally young in age. I talk about kids here, that just get from reaaaaally bland oat and a tiny bit of banana porridge to a more firm food. I talk about those tastebuds that can’t handle a hefty cinnamon burst od CTC or a sugar overload of honey smacks. I talks about the reason, why Dora the Explorer Cereal was just LIGHTLY sweetened. ^^
I think it*’s a good choice to try to fill this gap and try not to compete with the other “grown-up” cereals here.
Not sure if it will work out, but to compete with plain cheerios is maybe the wiser choice.
But that’s just me speaking. And you know i wasn’t able to try alpha-bits or dora the explorer (yes, i had my bowl of plain cheerios and it will stay like that ^^)
I 100% agree. I absolutely think this change is horrible. They taste terrible compared to what they were! Alpha-bits were one of my favorites! Extremely disappointed and won’t ever be purchasing them again.
I am very disappointed in the size and taste of the “new” Alpha Bits. Would love it if they would bring the original recipe back again!
What’s wrong with these general Mills young executive idiots, they think they know what’s best for us
Right out of the Common Core ! The new and improved Alpha-Bits are a good example to show how America has been dumbed down. How hard can it be to ask a baby boomer if this reissued product is any good? The new Alpha-Bits excels only at being a big disappointment.
Post Alpha-Bits & Blueberry Morning were my 2 all time favorite cereals (I eat a lot of cereal. I’m in my 60’s).
Then they just disappeared. You can imagine how excited I was when I found them again!!! But, they RUINED them both!! They taste bland and frankly, tasteless. Cardboardish. Can the new recipe & bring back the old one! I certainly won’t eat them again unless they do.
it is sad why can’t they bring back how they were and if isn’t broke don’t fix it just leave it alone they must have to much time on there hands cereal and customers are losing
EVERYTHING these days is “upgrade” which translates into “fix what isn’t broken, thus breaking everything in its path.” Food has to follow suit. Not sure if this is an economical ploy to justify peoples’ jobs, but it’s very highly irritating.
No stores around me carry Alpha Bits, but I am glad I’m finding these reviews. Sticking to Cheerios, I guess.
As soon as I saw “New and Improved” on the box, I groaned. Completely agree that they are not nearly as good as the original. They removed some flavor and replaced it with bland bland bland. No thanks.
I agree … saw “New and Improved” and immediately felt disappointed. Then I made the mistake of buying them, and of course, they were not the same … lacking flavor, get soggy fast, and don’t taste good. I REALLY WANT THE ORIGINAL ALPHABET CEREAL BACK SO I CAN ENJOY MY NOW FORMERLY FAVORITE CEREAL ONCE AGAIN.
I totally agree it’s not an improvement and taste horrible please change it back.
Honestly, your review sums up how I’ve kind of always felt about alpha bits. I loved them as a little kid, but these days I turn to the far superior frosted cheerios when I need a vanilla-y oat fix.
Also: mantis shrimp are awesome. One of my favorite things about your reviews are all the weird yet cool references!
The one go to cereal I loved forever has been ruined. Disgraceful flavour seriously bad I miss the old style they did the same to honeycomb which my wifel liked until they changed it. We are over 60 ,we do not mind change but the flavour is gone. Have not bought a box since.
They brought back the original honeycomb again after all the complaints! It’s back!!!
Typical today with companies. The new and improved is old and terrible. Alpha Bits was always a staple in our pantry…we tossed the old cereal in the yard for the birds and recycled the box…never to appear in our kitchen again.
I feel the same way. I was craving a bowl. I went all the way to the next town over to get a box. Got home and saw how different the cereal itself looked. Then once I tasted it, I was soooooooo disappointed. It was terrible. Why not leave what was already good alone. I threw the whole box away. waste of money.
This was my favorite cereal, so glad when the local Publix started carrying them. Bought the new and improved ones, HORRIBLE, RETURNED THEM TO THE STORE.
Why in the world would you change the bits I have been searching for a very long time for them in stores only to recently find you stop making and now you have changed the product.why don’t you just do the same to the rest of the post lineup and then watch your company flounder to its demise and you all end up out of jobs in fact let’s all just say the hell with any kind of holding on to a great tasting product we don’t need are you people insane or just your bean counters anyway good luck with your company making bone head changes to things that need not be changed I will no longer choose post as my cereal choice
They ruined Alpha Bits. My wife poored me a bowl so I didn’t know they had changed. All I can say is “yuck”. Post, you have lost a 50 year customer.
Where did you purchase them? I’m looking for a box for a birthday recipe, and cannot find them anywhere!
To be blunt, the new improved alpha bits is such a disappointment!
I will never buy them again!
Where did you purchase them? I’m looking for a box for a birthday recipe, and cannot find them anywhere!
I contacted Post and told them I had posted my review and compliant to this website and expected a refund for being tricked into buying their sub par product. I suggest you do it as well.
The ONLY reason companies come up with “New and Improved” is to cut costs and make more money. They think they can fool consumers. First it was the skinny boxes with less product for the same money. Less product whether candy bars or cereal is supposed to be better for our fat asses, so they say. I guess what they really know is that we just need to buy more to eat the same amount we used to.
Now with Alpha-Bits, which have a whole let less Alpha and just a bunch of Bits is really just a way for Post to cut costs. Rather than the expense of forming nice little letters, they just extrude a bunch of airy goo which hardens and takes up more volume in every box. Less product= More profit. What they forget is that once people that mistakenly by a new box of this crap is that they won’t buy it again and the profit margin fails and the product dies.
I am 59, grew up on Alpha Bits and still enjoyed them all my life. The idiots at Post just lost another loyal customer. Myself, like all of the others that took the time to look online to see if there was an uproar about this “new” crap Post is disguising as Alpha-Bits, is just a microcosm of all the people that are much more than just pissed off after wasting money and feeling cheated by Post.
Post, you have lost another customer and until you revert back to the old Alpha-Bits we all know and love, I will Boycott all Post products and I advise all others to do the same. You need to back up your complaints by hitting Post in the profit book. Imagine losing a faithful customer after almost 60 years. There is definitely something wrong with Posts new management team!