(UPDATE: I reviewed Pumpkin Spice Life Cereal!)

“Pumpkin Spice Life” doesn’t even sound like the name of a cereal. It just sounds like an accurate description of September through November these days.

From yogurt and doughnuts to dish soap and cat litter (nope, I’m not kidding), pumpkin spice takes no prisoners with its potent combo of cinnamon, nutmeg, ginger, allspice, sometimes cloves, and sometimes even actual pumpkin—but usually just an orange Starbucks squirt bottle labeled “P.U.M.P.K.I.N.”

Two years ago, you would have been hard pressed to find pumpkin spice in any cereal outside of Trader Joe’s Pumpkin O’s. But now as the Great Pumpkin Invasion continues (not to be confused with the beloved holiday special Duck and Cover Charlie Brown: It’s the Great Pumpkin Invasion!), more and more breakfast classics are getting in on the fun.

Frosted Mini-Wheats and Puffins did it last year, Special K has already thrown its hat in the 2016 ring using its noodly red letter appendages, and now even the hip ol’ Quaker dude is investigating this hip trend all the young people are raving about.

It looks a lot like normal Life, but it claims to be “Naturally Flavored with Other Natural Flavors.” This is in sharp contrast to the spicy superstars of Special K Pumpkin Spice Crunch, but I, for one, am looking forward to Pumpkin Spice Life: “the cereal so natural they named it twice.”

Limited Edition Pumpkin Spice Life cereal popped up on product review site Influenster the other day, and our ever-vigilant friends at Candy Hunting blew the story as wide open as a chunky gourd on an episode of Punkin’ Chunkin’. Thanks again to Candy Hunting for being a regular Encyclopedia Brown when it comes to all things brown: be they chocolate, caramel, or peanut butter.

While we we wait for Pumpkin Spice Life to hit shelves, we can just squirt a bunch of that P.U.M.P.K.I.N. syrup on our Cinnamon Life.