News: Sesame Street 123 Berry Cereal

 

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No, no: this is all wrong! How can a Sesame Street cereal with a name like “123 Berry” be fronted by any Muppet other than Count von Count? What did you do with him, General Mills? Did you sign a vampiric exclusivity deal with Count Chocula, pushing the purple felted numerologist out of the picture with the mythological punishment of counting to infinity?

Or, since this 123 Berry cereal box is just a sales sample and not final, is the Count still in hair & makeup?

Whatever the reason, von Count’s absence isn’t the only troubling thing about Sesame Street 123 Berry cereal, first shared by consistent General Mills leaker Cereal Life. Namely, the very fact that this isĀ anotherĀ berry-flavored cereal out of the endless fruit pi of similar licensed releases doesn’t leave me with much hope that the taste will be exciting. Granted, it is billed as a wholegrain, rather than a corn cereal, but since previous Sesame Street cereals ended up as forgotten relics of Alpha-Bits past, 123 Berry will have to do a lot to escape the sins of its ancestors.

So good luck, Elmo & Co.: the world’s fledgling mathematicians are counting on you.

 

2 responses »

  1. The graphic designer in me is so so baffled by calling it 123 anything and then when faced with the opportunity to mirror and reinforce that branding going with 124. *sigh*

  2. Dan, billing it as “whole grain” does not preclude it being an all-corn recipe. General Mills does use whole grain corn in its low quality cereals.

    I for one will be pleasantly surprised if they throw another grain in the mix, but certainly do not expect it.

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