News: Team Cheerios & General Mills Oatmeal (x4!)

New General Mills Cereals 2021

CEREAL 2021: RISE OF THE MEALLY OAT

Honestly, I’m starting to think a weird game of telephone went on at General Mills HQ. They heard our continued cries to restore oat flour to their Monster Cereals (which didn’t work), and interpreted it as “people want more cereal-flavored oatmeals!”

But hey, I’m not complaining—because it finally gives me a chance to talk about hot cereal on this site, which I coldly and rarely do, despite claiming to be a blog for all cereal. As you can see in the above image, posted this week by General Mills, there are a number of releases we already knew about, plus some surprises. Namely, Lucky Charms Oatmeal and Cinnamon Toast Crunch Oatmeal (both of which have previously released as Canadian exclusives), plus new Cocoa Puffs Oatmeal and Trix Oatmeal. If I had to guess, I’d predict Cocoa Puffs will be the standout star, as chocolate tends to infuse beautifully into oatmeal—especially when you toss in some chocolate chips that melt into lovely little landmines.

Team Cheerios Returns for 2021

Also of note here is the return of Team Cheerios. This stuff first debuted way back in 1996 to support the U.S. Olympian team, but it stuck around for a few years after as a Wheaties-esque celebration of all things athletic. Interestingly enough, despite the cereals discontinuation, you’ve always technically been able to enjoy the stuff, provided you’re willing to invest in a 96-count box of Team Cheerios Strawberry Cereal Bars.

However, while the original Team Cheerios combined regular, Multigrain, and Frosted Cheerios with an added brown sugar booster, 2021’s reunion is “Frosted Berry” flavored, which I would guess means these are a sweeter version of Very Berry Cheerios. Either way, I’m skipping the milk and eating these with Gatorade for peak performance.

One response »

  1. Ok so I am from Lewisville I first heard of the 1998 promotion on the empty bowl your podcast, and it is haunting me the only other reference to this event is a single website and some eBay sellers of the empty boxes please point me in the direction of why

    Why in hell would they do it in Lewisville there is nothing interesting or remarkable about Lewisville

Leave a Reply

Your email address will not be published. Required fields are marked *