Category Archives: Reviews

Review: Millville Cookies & Cream Cereal

Millville Cookies and Cream Cereal Review Box

Oreo O’rnithology: the academic study of Earth’s diverse and varied flocks of cookies & cream cereals.

This field of research has only recently exploded in popularity. After the first Oreo O extinction around the turn of the millennium, budding  scientists found themselves sandwiched somewhere between cereal paleontology and purgatory. Despite the ever-feeding buzz that demanded Oreo O’s’ reinstitution, it wasn’t until 2013’s false flag release of General Mills’ ghastly Hershey’s Cookies & Crème Cereal that interest in the subject—and the prophesied birth of a new C&C prodigy—began to bloom anew.

From there, creams and dreams came true quite rapidly. The world discovered South Korea’s worst kept and best tasted secret. Malt-O-Meal dropped a suspicious Oreo O’s taste alike. Then we finally got the real stuff back, albeit with a milked-down flavor that only soured with the tepid release of Golden and Mega Stuf variants. Now, mass investment in the category seems to be approaching critical mass. We’ve had a promising yet poorly executed cookies & cream cereal. One that hits your gut like a fossilized Hydrox cookie. And now, I’ve unearthed an unsuspecting store brand interpretation from Millville—in hopes that it will satisfy the authentic Oreo O’s cravings that only expensive Eastern hemisphere exports can currently satisfy.

Now, I’ve learned that Millville Cookies & Cream Cereal is by no means new—readers claim the stuff, along with its Golden variant, have been out for anywhere from 2 to 12 months. But as someone who makes few pilgrimages out to Aldi without good reason, I was hitherto ignorant, plodding along on the dark side of the moonpie while generic Oreo O’s bred like space bacteria somewhere in Aldi’s cardboard jungle of discount groceries.

But that ends today: I will make my penance with the cosmic Oreo O’verlords—and find out if there’s a new cookies & cream (dun)king in town. Continue reading

Review: Millville Peanut Butter and Jelly Puffs Cereal

Millville Peanut Butter & Jelly Puffs Cereal Review Box

You know who I blame for this? Harry Burnett Reese.

If ol’ H.B., or “Poppy Reese,” as Wikipedia likes to allege he was called, hadn’t been tinkering in his basement with homebrewed confections whilst moonlighting at the Hershey factory, he wouldn’t’ve seized the opportunity to make a revolutionary peanut butter cup.

Maybe he would’ve been more of a candy-making hobbyist later in life. Maybe his big idea would be the Reese’s Jelly-Wrapped Peanut Butter Cup. And maybe that idea fails in spectacular and gelatinous fashion. But somehow, maybe the idea prompts cereal makers to give that flavor combo a go in a more easily preserved viscosity.

In that particular timeline, we have no shortage of options when it comes to PB&J Cereals. There’s even PB&J milk, and PB&J vodka! It’s a happy world, presumably far happier than this one, wherein Millville has manufactured the first reputable (doesn’t count!) PB&J Cereal in four yearsbreaking a drought that started with the sort-of-but-really-nonexistence of PB & J Cereal in the ’80s.

It’s called Peanut Butter & Jelly Puffs. It’s certainly the most transparent about its devotion to the flavor, boasting a pair of chuckle-heads who look straight out of a strangely spliced Peanut Butter x Strawberry Laffy Taffy.

Which, incidentally, they have in the other world. Continue reading

Review: Kellogg’s Baby Shark Cereal

Kellogg's Baby Shark Cereal Review Box

Here’s something I never thought I’d say: Baby Shark the song is infinitely more interesting than Baby Shark Cereal.

I’ll admit, I have an ongoing aural embargo against the tune. My grubby brain is nematodally susceptible to earworms, so out of fear for my undisturbed dreamscapes, I’ve not only never listened to Baby Shark, but I’ve also never taken time to appreciate the sheer breadth and insanity of the infant man-eater’s history.

I might sound dumb for not knowing this, but apparently Baby Shark is originally a campfire chant dating back hundred of years, if not more, from a time where” YouTubers” were in the business of potatoes. The original version, however, is far more violent than the brine-washed version popular amongst children. Many versions involve a swimmer who not only loses an arm to a hungry sharkling, but a leg and sometimes a blood-gushing head, too. Other variants involve grueling and unsuccessful attempts at resuscitation, as well as philosophical inquiries on whether shark victims go to heaven, and what kind of god would continue to spawn such deceptively cute sea demons.

Then there are ongoing copyright claims surrounding the song, controversial political affiliations, and cruel attempts by law enforcement to use the track for repelling homeless people.

This is all to say that it’s kind of a shame how a bizarro slice of life like Baby Shark got such a soul-deadening cereal. If you read my Birthday Cake Froot Loops review, you know that not only did I voice a searing distaste for lazy sugar ring cereals, but I also spewed so much linguistic vitriol that it’d probably be bad for my blood pressure to do it again.

But does Baby Shark Cereal really deserve the same hate as Toucan Sam’s pathetic chemical droppings? And when I’m finished eating it, will it go to heaven? These are the questions I was, with great pains, born to answer. Continue reading

Review: Birthday Cake Froot Loops Cereal

Birthday Cake Froot Loops Cereal Review Box

Oof.

Ugh.

Yeugh, even.

Can I be real for a second? Wholly honest? I am sick of this sugar ring cereal “trend.” It’s lazy, it’s cheap, it’s boring, and it’s downright disrespectful to cereal fans excited for creative new spins on breakfast favorites. Kellogg’s is the primary offender here, spreading a plague of plodding fruity-ish riffs on the same vapid formula. It seems that ever since they got the cloyingly-hooped formula right with Pink Donut Cereal, they’ve been letting the idea decay and fester, with each imitative iteration outdoing its predecessor by dulling my taste buds even more—to the point where my sweet tooth has devolved into a salty tooth.

So even though Canada’s interpretation of Birthday Cake Froot Loops was pretty solid, every single American take on birthday cake for breakfast has flopped with the grace of a flip-flop stomping on Cookie Puss. So I had no excitement going into Kellogg’s stateside rendition of Birthday Cake Froot Loops—hence why I saved it for last out of all the new Kellogg’s Cereals.

Well, except for Baby Shark Cereal, whose upcoming review will likely be the same as this one, just simplified with epithets even a YouTube-loving child could understand. Continue reading

Review: 7-Eleven Cereal Sweets – “Fruity Hoops Cereal in Pink Confection”

7-Eleven 7-Select Cereal Sweets Bar - Fruity Hoops Cereal Pink Confection Review

Ugh, is there anything in the world less appealing than Pink Confection?

…oh, wait, we’re not talking about McDonald’s nugget slurry? Allow me to revise:

Uhh, is there anything in the world that sounds less appealing than Pink Confection?

Sure, I’m aware of confections and the color pink, but I’m unsure I’ve ever seen those two words in tandem—not even on bags of Frosted Animal Cookies. Even a Google search of “Pink Confection” only turns up results for 7-Eleven’s Detective Pikachu candy bars, which lead us to believe the stuff is made from 100% All-American Angus Snubbull.

Oh, and there’s this tremendous articulation of the English language, as found in a 1962 issue of The New York Times:

Pink Confection Is Appealing Token of Love; Real Roses Adorn Light Cake for a Valentine Can Be Frozen

Well doesn’t that just tell us everything we need to know about the Froot Loopiest of 7-Eleven’s 7-Select Cereal Sweets bars?

These real-cereal-infused bars also come in not-Cinnamon Toast Crunch (in milk chocolate) and fake Fruity Pebbles (in an equally dubious White Confection), but I chose the one bearing “Fruity Hoops,” partly because the cinnamon one seemed too ‘safe,’ and partly because I love rosy hues, even when they’re in something that sounds like it’s been perfectly processed through an android unicorn colon.

Alright, I’ve roasted pink confection enough. Let’s give this bar a break!

Continue reading

Review: Strawberry Crunch Krave

Kellogg's Strawberry Crunch Krave Review Box

If you’re reading this, my mission was a success: I’ve hacked the Kelloggian satellite array and beamed my desperate plea directly into the heads of the cereal company’s board of directors. Now that I have the c-suite’s attention, I only have one request:

Please, please make a Peanut Butter Crunch Krave.

It’s true: while eating this new Strawberry Crunch Krave, I couldn’t help but think, yearn, and mentally mewl for a crunchy companion worth combining into my favorite (also crunchy…or creamy) elementary school sandwich. This urge was so strong that I even wished Cinnamon Crunch Krave, which I already enjoyed, could be sacrificed to whatever shadowy cabal of choco-vores hold the cosmic power to make my dream a reality.

While it may sound like I’m deflecting, this is the best compliment I can give Strawberry Crunch Krave. Because it’s good. So good, in fact, that I could eat it pureed and spread onto toast. Allow me to elaborate—oh, and if the Kellogg’s execs are still reading this, PayPal-ing me a dowry for my courageous Kravery wouldn’t be a bad idea either.

How’s about a few bucks and an ivory steed?

Continue reading

Review: Cinnamon Crunch Krave

Kellogg's Cinnamon Crunch Krave Review Cereal Box

Quick: do you sleep on your back, side, or stomach? Because that may be the key to understanding which pillow—and corresponding cinnamon pillow cereal is right for you.

I’ll leave you to chew on that while I do a proper review intro.

So what’s the deal with chocolate and cinnamon? Though it has a place in many Mexican chocolates and specialty cinnamon buns, this spicy–sweet combo is uncommon when compared to chocolate and peanut butter, strawberry, or caramel. The only cereals I’ve known to try it are a ho-hum Kashi Shredded Wheat and Chocolate Toast Crunch—which is much heavier on the Choco-love than the Cinna-mania.

Yet here’s Krave (a cereal that, by right of its apparent divisiveness, very rarely gets limited edition variants) bringing that bold duo to the breakfast aisle’s forefront. I’ve long been an ardent defender of Krave’s honor—the folks who say it tastes like dog food change their tune real fast when you offer to square up in the alley behind PetSmart—but after S’Mores’ lackluster performance, but if Cinnamon Crunch blows up in my face, I may have to flip to Pop-Tarts Cereal’s cooler side of the stuffed pillow. Continue reading

Review: Cookies & Crème Pop-Tarts Cereal

Kellogg's Cookies & Creme Pop-Tarts Cereal Review Box

Look, I know, deep down, that I am but a flake fragment stuck between two cogs within the grand corporate cereal machine, but can’t a crumb dream of being a marbit?

By this I mean: I seriously doubt anything I’ve written on this website has ever influenced a cerealsmith’s grand designs—though if Blueberry Muffin Toasters hits shelves, I will claim peripheral clout by right of Justinian association. But in my imagination, I like to pretend that something like Cookies & Crème Pop-Tarts Cereal was made with a picture of me on an easel, connected with string to a bran map of all my favorite flavor descriptors.

Yes, that sounds narcissistic, but my birthday is next week, so give me a break.
And yes, I know, unsubtly mentioning my upcoming birthday isn’t much better.

C’mon though, a merger of Oreo O’s and Pop-Tarts? Sure, they could’ve picked any of my more-obscure, all-time favorite Pop-Tarts (Milk Chocolate Graham, Chocolate Chip Cookie Dough, or Maple Brown Sugar Oatmeal Delight), but the only cereals more quintessentially dan g. would be a PB&J Waffle Crisp or Gingerbread Golden Grahams!

Ahem, Post and General Mills? Next week, remember? You’re not invited to my all-night laser tag lock-in without presents.

Okay, enough about me: let’s write about these little sandwich cookie pillows entirely in the second and third persons. Continue reading