Coming Soon: Soft Filled Cinnamon Toast Crunch & Cocoa Puffs Bars from Pillsbury

Pillsbury Soft Filled Cinnamon Toast Crunch Bars

Image via General Mills

What’s with General Mills and thermal activation? First we got the infamously inscrutable Toaster Strudel, essentially a high-maintenance Posh-Tart, and now a pair of Soft Filled Cereal Bars. Is the whole company a puppet operation run by a shadow council of Pillsbury Doughclerics, hellbent on igniting the world and ascending to the breaded plane?

Or am I just really lazy and hate waiting for the toaster when I could be eagerly and beaverly carving into a Pop-Tart?

Pillsbury Soft Filled Cocoa Puffs Bars

Image via General Mills

Despite my aversion to exertion, I’m excited to try Pillsbury’s latest “ovenable” cereal-pastry crossover. According to General Mills, both are a “Frozen soft bar filled with cinnamon [or chocolatey] Neufchatel cheese.” The prospect of turning my oven (or countertop, as they can be thawed to eat, though who would want to risk the inevitable accidental face-plant into it) into a fudgy or cinnamon bunny cheesecake factory has me cheesequaking in my desk chair.

It makes me wonder what other cheeses may have cereal crossover potential. Cream Cheese Bagel Toast Crunch? Cottage Cheese Pebbles? Come on, Big Cereal, you have to claim this untapped potential before Doritos does!

5 responses »

  1. I got these in a school lunch as well. Do they need to be kept frozen? Ours have been room temperature for two days so…not sure.

  2. My kids just got these in their school breakfast/lunch bags and LOVED them!!! I can’t find where I can purchase them in stores. PLEASE send the to Walmart or grocery stores!!!

  3. These things almost burned my house down when you try cooking them. Your directions aren’t clear nor understandable on the time or the oven to cook them with. I give this a half star rating as this almost set my house on fire.

  4. My kids just got these in their school lunches, and they love them! I’m disappointed though – I looked online to see where I can buy them and how much they would cost, but they aren’t showing up ANYWHERE! PLEASE get these in Walmart and Dollar General stores so I can stock up on them for my kids

  5. My kids really like the coca puffs and cinnamon soft filled bars. I also work for a school and the children there love them. Will these be sold in a retail store soon?

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