News: BJ’s Cinnamon Toast Crunch Pizookie

BJ's Cinnamon Toast Crunch Pizookie

The Cinnamon Toast Crunch Pizookie tops a buttery sugar cookie with vanilla ice cream and cinnamon sugar. No word on whether this will naturally evolve into a Sugar Cookie Toast Crunch seasonal variant (but it should!).

The pizookie, a pizza-shaped cookie, is a dangerous concept, for it implies the existence of cookie-shaped pizzas, an impulse dinne-ssert hybrid I would gladly dunk by the dozen into a mug-full of marinara before slam dunking my noggin into the nearest plush throw pillow.

And BJ’s, a national restaurant chain of 200+ locations, isn’t tempering my snack-splicing temptations. The latest in their line of deep and decadently dished cookie-pies is the Cinnamon Toast Crunch Pizookie. I’ll admit I dropped the ball on bringing you this news in a timely fashion—the CTC PZ actually released early this March, but I’ll claim justifiable ignorance, since the nearest BJ’s location to me is more than half a Mitten State away.

But today’s perhaps a better day than any for a penitent pizookie post, because it’s apparently National Free Pizookie Day (so practically Easter 2), and BJ’s is giving away free pizookies with any purchase of $9.95 or more. This of course means you can double-fist some savory ‘za in one hand and a sloppily spicy-sweet handful of swirled cinnamon in the other. Just don’t let any anchovies flop into the ice cream.

If this post inspires even one person to brighten their Hump Day with a tall lump of cinnamon-sprinkled vanilla bean, then my whole week will have been worth it. So go forth, fellow pizookers: go forth and be free (with any purchase of $9.95 or more).

One response »

  1. Last time I was in a BJ’s, I was basking in the immoderate warmth of sunny SouCal. I wish I’d been able to partake in this perilously perfect pizookie in particular–it would have been a wild way to complement the somber earthen tones of our hardworking deep-dish centerpiece.

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