No, no, no: this is all backwards!

Ever since the likes of Nutella and Trader Joe’s Cookie Butter kicked off a brief “dessert spread” fad like a decade ago, I’ve yearned for those two spreads in particular to get their own breakfast cereals. And although there was a creamy hazelnut cereal released overseas, it seems my dream is no closer to actualization—especially now that General Mills is inversely turning a cereal into a spread, instead!

Launching this month, Cinnamon Toast Crunch Creamy Cinnamon Spread packs all the swirled cinnamon sugar goodness of those crazy squares into a slightly more viscous method of delivery. Much like CTC’s Cinnadust, I have no clue what I would use a whole jar of Creamy Cinnamon Spread for, but unlike the ‘dust, I would have no qualms about spooning this spread straight up (and quickly falling into a blissful cinna-tonic state).

Smoothies? Literal Cinnamon Toast Crunch toast? CTC&J sandwiches? Let me know in the comments what you would use this spread for.