News: Kellogg’s Shopkins Cutie O’s Cereal

Ha, get it? Red & green. Christmas? Ever heard of it?

What’s wrong?

You don’t like it? It’s from your Aunt and I.

Aw, gee, well I’m sorry. I might not be with the times when it comes to Tik Tok (heh, get it, time?), but I figured since ya love those Mario & Louis characters so much you’d dig this cool new team of…err…Cuties! Teens love ’em.

…

Damn. This happens every time I try to gift away a Kellogg’s licensed cereal.

Yes, Kellogg’s latest shameless partnership is with Shopkins, tiny little squishy kawaii kitchen fixtures that are cute and apparently apple strawberry flavored. If the real toys are anywhere near as charmingly chewy as Polly Pocket accessories, I might invest higher hopes into the cereal version. Sure, Apple Strawberry is a largely unexplored avenue for cereal, and though I dream of one day pouring some of my favorite Capri-Sun flavor into a bowl of strawberry–kiwi-flavored cereal (suck it, Pacific Cooler), choosing apples in kiwis’ stead is nonetheless tasty.

That is, if Cutie O’s can pull it off. Most of Kellogg’s lazily looped licensed cereals have been disappointingly bland, so while I see promise in every cereal, Cutie O’s has its work cut out for it if it wants to break the curse of its thoughtlessly franchised forefathers.

Oh, and merry Christmas to everyone who follows, reads, or even just passively remembers that this blog exists. It’s been a year of great growth for the site and a time of constant change in my own life. I’ll be able to find more poignant words for the past year of cereal in an upcoming recap of the year’s best releases. But until then, consider this the start of a 24-hour purge of cereal crimes. Feel free to eat it with or without orange juice, in or from the bathtub—if that’s what floats your Cutie O’s.

Posted by dan g.. Categories: News. Leave a comment

Dec. ’19

Review: Jolly Rancher Cereal

Poll 100 full panels of 100 Family Feud survey respondents, and I sincerely doubt, with every last drop of mouthwater I have ready to dribble, that anyone would choose Jolly Rancher as the candy most deserving of a breakfast cereal.

I mean, first of all, Jolly Ranchers are popular for having several distinct, atomically potent candy flavors—each a strong personality that threatens to react with combustive volatility if kept too close to another. Second of all, they’re just not that great. Sure, I have a soft spot for the Blue Raspberry Jolly Ranchers I used to melt raw spots in my tender palate, but put these glossy little cylinders next to just about any chocolate candy and I’d feed every Jolly Rancher on Earth to a cabal of feral hogs if it meant getting a Three Musketeers Cereal with freeze-dried nougat.

But I get it: General Mills is clearly trying to get the most money possible out of their Hershey brand partnership. And even though competitor Kellogg’s is probably chuckling with knowing condescension at General Mills for picking up a brand that produced one of the worst Pop-Tarts crossovers, here I sit with a box of Jolly Rancher Cereal regardless.

Clearly trying to ride the tattered coattails of one Sour Patch Kids Cereal—who left in its Warhead-impacted wake a sense of sour delirium surrounding tarter cereals. But does Jolly Rancher Cereal deserve the same sort of hype-worthy hysteria? I’ve got mistletoe on hand, so it’s time to pucker up. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: apple, general mills. 11 Comments

Dec. ’19

News: Chocolate Fudge Pop-Tarts Bites

Fact: Chocolate Fudge Pop-Tarts are inherently the most nostalgic to me.

Are they my favorites today? Not a chance. But they were the only ones my parents ever got, and the memories of eating them with my sister are unparalleled in their neurologic detail. In fact, it’s because of my mortal youthful sin of microwaving my Pop-Tarts for 15 seconds to cook them that today I feel a phantom guilt hugging my soul so tightly that I’ve become an ardent crusader for the true method of Pop-Tart preparation: freezing.

Such a technique likewise works wonders on Pop-Tarts Bites, which debuted right around this time last year in Brown Sugar Cinnamon and Strawberry. By bringing a thicker crust and more permeating frosted sweetness to portable breakfasts everywhere, these Bites are worthy successors of Pop-Tarts Mini Crisps and Go-Tarts.

So while it was such a no-brainer to bring chocolate into the mix—even if it took 365 days of face-palming obviousness—and while I have no-doubt these will be tasty enough to take permanent residence in my car’s glove box, I again hope Chocolate Fudge isn’t the Rise of Skywalker to an ending Bites-sized trilogy. If we’re gonna milk this pastry franchise for what it’s worth, I want Cookies & Creme, Chocolate Chip Cookie Dough, and Wild Berry too—it’d practically be this series’ Baby Yoda!

Posted by dan g.. Categories: News. Tags: chocolate, kellogg's, non cereal, pop-tarts. 1 Comment

Dec. ’19

Review: Malt-O-Meal Blueberry Muffin Toasters

Lucky Charms? Frosted Flakes? Honey Bunches of Oats?

Sure, they’re classic cereals, but are they legends? You can’t have a myth without the mythology, nor a hero without an origin story. And I’m not talking about internally manufactured lore—no matter how good the Cap’n Crunch Extended Universe is. No, the cereals whose legacies will endure the eventual expiration of every earthly trademark will be the ones who moved people. The cereals that collided with culture without significant marketing spin.

I’m talkin’ Oreo O’s, which endured an enigmatic purgatory of legalese by seeking refuge in South Korea.

I’m talkin’ Honeycomb, whose formula change revealed that not only do people not want all-natural flavoring in classic cereals, but they don’t want it so hard that they’ll rally with the vitriol of a bloodlusted Crazy Craving.

And I’m talkin’ Blueberry Muffin Tops, a cereal that launched an outlandish, fan-driven convention spectacle. At that time, Blueberry Muffin Tops was at the cult-favorite cusp between its 2004 introduction and 2016ish disappearance. Back then, before it was bought out by Post, Malt-O-Meal had a much harsher (thought largely unfounded) reputation for selling cheap cereal bootlegs in bulk without a granule of originality. But Blueberry Muffin Tops was a breath of freshly Ziploc’d air. We’re spoiled for choice now, but years ago a craving for blueberry breakfast cereals forced a choice between Blueberry Mini-Wheats (boring), waiting ’til October for Boo Berry (boo-ring), and Post’s Blueberry Morning—which, to be fair, is pretty great, but without word-of-mouth recommendation it just looks like another boring ‘healthy’ cereal.

Blueberry Muffin Tops solved that crisis with its unrestrained, shameless sugary goodness. And while it was discontinued due to a lack of consumer demand, BMT’s everlasting appeal has resurged to the point that Malt-O-Meal, no doubt buoyed by Post’s greater capacity for potential failure, is rebirthing them as Blueberry Muffin Toasters, most likely to make them gel with their larger line of Toast Crunch taste-alikes, but also hopefully because M-O-M doesn’t want to give anyone the wrong idea about bringing back low-rise jeans.

May they be lowered to the deepest drop-crotch of hell. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: blueberry, malt-o-meal. 8 Comments

Dec. ’19

News: Upcoming Cereal Round-Up! (Special K, Reese’s Puffs, Honey Bunches & Cinnamon Toast Crunch)

♫ January, January: brings Dan no sanctuary. ♫

What? If no one else is going to start writing New Year’s carols, I might as well start drafting one to commemorate the first month of the year’s traditionally tumultuous tidal wave of new cereals. Don’t get me wrong, I’m geeked to see 2020’s freshest resolution-busters, but I will say that it’s a difficult time to both keep up and keep my fingers from burning down to the nubs from both friction and fructose.

Oh well: no strain, no whole grain. Continue reading →

Posted by dan g.. Categories: News. Tags: general mills, honey bunches, kellogg's, post, reese's puffs, special k, toast crunch. 2 Comments

Dec. ’19

News: Yoplait Trix & Cinnamon Toast Crunch Smoothies

Thought Trix Yogurt, the delightfully swirled nectar that is to Trix cereal as ultra-premium gasoline is to crude oil, was pretty much gone off shelves everywhere but spider-webbed school cafeteria giga-fridges? That would be a pretty silly thing to think, wouldn’t it. Very preposterous, even.

While you may have to get your LLL (lunch lady license) to order true Trix Yogurt in Olympic pool-sized volume, we solo spooners can at least skip the silverware and slug back a yogurty Trix smoothie. Yoplait is releasing this “Citrus Flavored Cultured Dairy Beverage” alongside a complementary Cinnamon Toast Crunch variety. So no matter where you drink this cereal ichor, you can tell your spouse, boss or defense attorney that “I couldn’t have possibly stolen cereal milk from a baby: I only drink cultured milk products!”

Works every time.

https://www.instagram.com/p/B6AGhYBhBdP/

So far, these smoothies have had sightings at H-E-B and Kroger, so check your local chain for a chance at filling a Cinnamon Toast Chalice with viscous beige splendor.

Posted by dan g.. Categories: News. Tags: general mills, non cereal, toast crunch, trix. 1 Comment

Dec. ’19

“Review:” Honey Nut Cheerios with Happy Heart Shapes

Would it be wrong to automatically give this cereal a 1 or 2 out of 10 without trying it? I mean, it’s the edible definition of <3.

And yet, this review need not include much critical thought at all, as it’s more of a news post with photographic evidence. To illustrate Honey Nut Cheerios’ heart-healthy commitment, General Mills is releasing these Happy Heart Shape boxes starting next month. You’d think this would be a Valentine’s Day promo to give to your sweetheart, but Buzz the Bee would prefer if you used chunks of ivory to grind it to an acidic pulp and pump the spoils into your beatin’ heart. Romantic, right?

Of course, these Honeypie Cheerios don’t taste any different than the regular rings. In fact, only like 30-50% of the pieces are even heart shaped, making them look more like, um, naturally endowed thiccheerios. Worth a kiss on the cheek, right?

If you already love Honey Nut Cheerios, this charming novelty is probably worth it for the cuteness factor. Otherwise, there’s nothing HNC can do that Honey ‘N Oats Cheerios Oat Crunch can’t do better. Buzz the Bee may have my heart, but those granola shards have my soul.

The Bottom Line: 8 gloateous maximuses out of 10

Posted by dan g.. Categories: Reviews. Tags: cheerios, general mills, honey. 3 Comments

Dec. ’19

Review: Honey ‘N Oats Cheerios Oat Crunch

Okay, if we assume the “many universes” theory is true, where do you think ours falls on the continuum of greatness? Like I get that having a hospitable planet and intelligent life in itself would probably land us in the top quartile, and since there are any trillions of universes where humans just said nahhh to agriculture, we’re pretty darn lucky to even have cereal instead of Mutton Munchies by the hunted and gathered bowlful.

But is it wrong to long for a vacation to one of those slightly rosier neighboring timelines? You know, one where I don’t have the “cilantro tastes like soap” gene? Or the one where I actually am the omnipotent cereal deity old people in the comments section tend to think I am (NO I STILL CAN’T FIX ALPHA-BITS)?

Heck, I’d even settle for a very small ask: A world where Honey ‘N Oats Cheerios Oat Crunch is Honey Nut Cheerios. Like, the latter never existed. That’s how good this Oat Crunch is. At that point I wouldn’t need cilantro or soap!

Continue reading →

Posted by dan g.. Categories: Reviews. Tags: cheerios, cinnamon, general mills. 4 Comments