Consider this a gentle warning: no matter how much you like digging into a bowl of cinnamon sweetness, don’t bother digging deep into its origins.
Because as I’ve learned, you risk getting tangled in the strings of a merry marionette show starring corporate puppet brands, shrouded timelines, and eye-dehydrating confusion.
It all started when the above photo of Limited Edition Snickerdoodle Koo-Kies, produced by Bay Valley Foods, was tweeted to me by reader Fabo. It instantly caught my curiosity, and not just because of the bizarrely lifeless and questionably adorned box art (why does the penguin need a speech bubble and quotation marks to Regurgitate His Vapid Claim?).
See, those with a larger-than-penguin-sized memory will doubtlessly wonder how, why, and how dare this cereal exists when Millville and Aldi have already been making big headlines and waistlines with their Snickerdoodle Kookies cereal. Surely this doppelgänger, with its unheimlich hyphenation, must be about as authentic as a mall Santa, right?
Not content with all these questions, and particularly dissatisfied that I likely won’t get to try these Koo…pause for emphasis…Kies myself (they were found in a Pennsylvania Giant Foods), I took my journalistic wagon to the information super highway. Because if I can’t taste Snickerdoodle Koo-Kies, you’d better believe I’m still going to understand its genetic genesis.
