Woof. I think I’ve typed the phrase “Toast Crunch” enough times in the past month that my fingers are starting to develop tastefully swirled auburn calluses.

Don’t get me wrong, I love Cinnamon Toast Crunch, but I can only stand to see its namesake flavor blasted on so many products in such a short time before those three words start to lose all meaning. Heck, I’ve long since stopped seeing “cinnamon toast” as an actual breakfast confection people enjoy on its own—let alone the entirely absurd likes of “Frosted Toast” and “Apple Pie Toast.”

But now, General Mills is making “Toast Crunch” mean even less than ever, with an extensive new line of “Cinnamoji Toast Crunch” cereals. With a total of six different boxes already planned, this veritable cinn-ematic universe of cinnamon sugar is a little hard to parse, but I’ll try my best.

See, first of all, you’ve got the origin story: Cinnamoji Toast Crunch. The gimmick here is that, while CTC has long been known for having the swirled “taste you can see,” Cinnamoji Toast Crunch will have a taste that can see you, too, as they’ll feature little Cinnamoji faces baked into each piece.

However, that’s just the beginning, as Cinnamoji Toast Crunch will be joined by a number of other limited-edition boxes fronted by ‘moji likenesses of various celebrities I’ve never heard of…and SpongeBob? Snowboarder Chloe Kim will kick off the line with Chloe Toast Crunch, with releases to follow including:

• SpongeBob SquarePants in Cinnamon Toast Crunch Squared – with a spatula fit for flipping patties or chowing down on a bowl of cereal
• Professional football star Justin Jefferson in Griddy Toast Crunch – named after the iconic touchdown dance – with a custom Under Armour sweatshirt 
• Popular Urbano singer Manuel Turizo in Manuel Toast Crunch – with a flat-brimmed cap with Manuel’s Cinnamoji 
• Actress and Music Recording Artist Leslie Grace in Leslie Toast Crunch – debuting with a NEFF beanie embroidered with her Cinnamoji 

Best of all, anyone can visit CinnamojiMe.com to enter for a chance to win a box of Cinnamoji Toast Crunch bearing your own name and likeness (additional entries can be earned by entering codes with participating cereal purchases). And as much as I’d rather see a brand new, unique Toast Crunch flavor—Gingerbread, Nutella, or PB&J Toast Crunch, hello??—boy would I still be satisfied to see a floppy purple pompadoured Cinnamoji on the front of a Dan Toast Crunch.