I usually hate the Internet’s tendency to call any thing within a thing “thing-ception.” I love DiCaprio as much as the next guy, but this is pretty much my generation’s equivalent of unnecessarily affixing “-gate” to even the mildest snafu or ill-timed social media post from a pizza company.

That said, I think I’m perfectly justified in calling Kellogg’s new More Chocolate Double Chocolate Krave “Chocolate-ception.” After all, Double Chocolate Krave was initially released as a more chocolaty version of original Krave. So a more chocolaty version of an already more chocolaty cereal seems so deliciously redundant that Xzibit is probably out there somewhere crying a single tear of joy without even knowing why.

Of course, that’s not going to stop me from plowing through boxes of this stuff—with added chocolate milk and Hershey’s syrup and sprinkles and a crumbled up cookie because why not? Even though I made fun of original More Chocolate Krave’s concept in my review, that stuff has completely ruined “regular chocolate” Krave for me. It just tastes so bland now without a plumper biscuit shell and roughly 20% more creamy chocolate filling.

So even though I look forward to losing myself in More Chocolate Double Chocolate Krave’s deepest limbo level, my heart still goes out to Krave S’Mores. See, Krave S’Mores isn’t mentioned on any of the new “More Chocolate” packaging, leading me to assume that it’s either being discontinued, or it’s just never getting this Doritos-esque x-treme chocolate infusion.

Or who knows, maybe Kellogg’s is still perfecting the technology for a “More Marshmallowy Krave S’Mores” cereal that stuffs a full Jet-Puffed mini ‘mallow into each piece.

Do you have a cool cereal photo to share (I spotted these at Meijer)? Feel free to pass it along on our submissions page, or just email us at cerealously.net@gmail.com. There’s a good chance your picture could be featured on the site.