Spooned & Spotted: Keebler Cereal with Real Mini Chocolate Chip Cookies

Coming soon: Keebler Cereal! Here's what I know about it so far: 1) nothing, and 2) it has real mini chocolate chip cookies.

A photo posted by JunkBanter.com 🍫🍺💪🏼 (@junkbanter) on

I’m Cookie for Keebler Puffs!

Wait a minute, that’s not how that goes, does it? Well either way, this surprise sighting of a Keebler Cereal at a Marc’s grocery store in Ohio still has me going cuckoo with excitement like a varsity jacket-wearing cartoon bird.

Not much is known about the cereal yet. The box promises “Real Mini Chocolate Chip Cookies,” but packaging genuine, fully baked dough spheres made of butter, brown sugar, egg, and chocolate chip seems like a logistical nightmare. I’m not saying I don’t believe in Ernie and Co.’s elven magic, but it seems equally likely that the “Real” in “Real Mini Chocolate Chip Cookies” is just referring to how really really mini they are.

Plus there appear to be plain chocolate spheres alongside the cookie pieces. Are these meant to be brownies? Burnt cookies? Raw E.L. Fudge innards? Only Ernie and a lucky Ohioan breakfast fan know at the moment—the rest of us will have to nibble our Fudge Stripes in anticipation until Keebler Cereal’s full debut.

And speaking of Fudge Stripes, this isn’t Keebler’s first foray into the crunchy cookie game. Their aptly named Keebler Cookie Crunch combined the flavors of Fudge Stripes and Chips Deluxe into a single 2008 cereal. Perhaps this new cereal will take after Keebler’s new Cookie Dough Bites, and every piece will be—dare I say it—actually doughy.

Big thanks to Junk Banter for passing along this news and photo. I’m sure he and I will both be eating enough of this stuff to fill a Hollow Tree soon enough. If you’d like to share a fresh cereal scoop, click yourself right on over to our submissions page, or just email us at cerealously.net@gmail.com. There’s a good chance your picture could be featured on the site.

2 responses »

  1. I need this now! (Keebler Cookie Crunch was the best thing ever by the way)

    I like Cookie Crisp but the cookies are too big. You can only fit like four on a spoon and they scrape up your mouth.

  2. I once made my gf “Homemade “Reese’s” Puffs” and the moment i saw the “cookie balls” on the box they reminded me of this little adventure. xD

    If they are indeed somewhat like the DIY Reese’s they will be more firm/hard than soft.
    Since they advertise them as real “cookies” (which somehow is referring to baked pieces, like the above selfmade cereal balls) there could be a good chance they won’t come in soft texture. Which could be a Problem for the cereal. Why? ’cause i think a lot of people expecting or hoping for soft “non baked” cookie dough pieces alongside cocoa puff style cousins and that could lead to disappointment.

    I also am a bit afraid of the additional cocoa balls… either the cookie pieces have that much flavor, that the “cocolate chip” part is overwhelmed and they needed to add the additional chocolate component OR they overdid the chocolate part and the cookie part will be the looser here.

    Nevertheless we’ll see hwi Kelloggs is going to get Keebler into the cereal game. ^^
    I’m looking forward to your review Dan. ^^

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