Tag Archives: kelloggs

News: Kellogg’s Donut Shop Chocolate Donut Cereal is Coming Soon!

Kellogg's Donut Shop Chocolate Donut Cereal Box

(Image via Kellogg’s)

Somewhere out there, in whatever crunchy, cosmic Valhalla awaits discontinued cereals, Cap’n Crunch’s Choco Donuts weeps.

See, Kellogg’s is debuting a new Donut Shop Chocolate Donut Cereal, and it reminds me of the Cap’n’s long-discontinued and much-beloved chocolate pastry cereal from the early 2000s (its full name: Oops! Choco Donuts, as if that was anything but the happiest accident).

Sure, Kellogg’s version, which has a gorgeously Pepto-Bismol pink, family-sized box, may lack the Cap’n’s sprinkles, and sure, the Cap’n still has Sprinkled Donut Crunch to rival or mix with this, but it still does feel like a low blow to the Cap’n’s dearly departed doughnuts (that’s the correct way to spell it, ugh), whom I’m sure he misses like a edible, frosted children that went to study abroad in Rome and never came back.

At least, I like to tell myself that there’s still a box of Choco Donuts hidden somewhere beneath the Colosseum.

No word yet on when Kellogg’s Chocolate Donut Cereal will hit shelves—or whether it’ll just taste like Cocoa Puffs or cream-less Oreo O’s—but I like to remain hyper-optimistic: if “Chocolate Donut” is just one variety of a wider “Donut Shop” brand, maybe we’ll finally get the world’s first Sour Cream Donut Cereal.

Too ridiculous? Fine, I’ll settle for Boston Cream.

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Review: Steak ‘n Shake Breakfast Cereal Milkshakes (Cinnamon Crunch & Honey Smacks)

Steak 'n Shake Breakfast Cereal Milkshakes

Whoever first decided to pair milkshakes with cereal deserves a monument. Only a giant marble shake cup will do, preferably filled with liquid platinum and gold nuggets to stand in for soft serve-soaked cereal nibs. It’s an unexpectedly genius idea: sure, cereal and milk have an esteemed history, but you don’t generally associate an indulgent dessert like a milkshake with anything breakfast related—unless you had a bad night at the casino and want to make one last terrible 4am choice.

Now I may revoke my celebration of the breakfast shake’s inventor if this confection enables the shuddersome creation of cereal-infused cheese, but for now, let’s celebrate this golden age of shakes by uniting sugared cereals and cold cream cylinders in holy gastro-matrimony—at a place that’s literally 50% founded on milkshakes.

Yes, Steak ‘n Shake has 5 new Breakfast Shakes—technically 4, because one is Caramel Latte and you can tell the other shakes are only bringing him along because their moms made them (I’ve been there, buddy…as Caramel Latte). I intend to review all of them—Frosted Flakes, Cocoa Krispies, Cinnamon Crunch, and Honey Smacks—eventually, but based on how late my shake-seeking partner and I made it to The House of Beef and Lactose, I didn’t want to be up until 4am with a sugar-addled brain and an abdomen swollen to the size of a cow’s first three stomachs.

Because at that point, I’d feel terrible enough to go back for a fifth. Continue reading

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Review: Halloween Chocolate Fudge Printed Fun Pop-Tarts

Kellogg's Halloween Edition Printed Fun Chocolate Fudge Pop-Tarts Review – Box

Halloween is about the little things.

Ask any full-blooded (or at least fake-blood-slathered) Halloween lover, and I’m sure most will agree. While haunted houses, parties, and handing out candy on The Big XXXI Day itself are the holiday’s main events, savoring little spooky moments is the key to feeling merrily macabre from the start of back-to-school season ’til the end of back-to-the-cardboard-box-ghouls-in my basement season.

These bite-sized boos can be anything—or anywhere. Glimpsing a well-loved plastic goblin in a thrift store. Marathoning all the Halloween movies and spending the next week fearing any mention of William Shatner. Camping out in a Spirit Halloween with an industrial carton of Whoppers and flipping through old Goosebumps books until the staff gets scared of you.

Or maybe it’s just eating one (or thirty one) of Kellogg’s “new” Halloween Chocolate Fudge Printed Fun Pop-Tarts. It’s long been a Pop-Tartian tradition to adorn their Chocolate Fudge flavor with full Hallo-regalia (why Chocolate Fudge, I don’t know—maybe because it’s pretty much a king-sized candy bar that’s socially acceptable to eat for breakfast?), but previous years have only seen this ghost-er pastry wearing orange frosting and crunchy sprinkle shapes.

But now Kellogg’s has beautifully spurned their sprinkled tradition in favor of something somehow even better: printed scary shapes on every neon orange-blasted, baked fudge rectangle! Drink that box art in for a minute while I grab the plates, glasses of milk, and altars to worship that top cartoon ghost at.

He looks like a spectral Pikachu tail. Continue reading

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Spooned & Spotted: New Looks for Old Cereals

New Rice Krispies Cereal Snap, Crackle, and Pop Designs

Aside from hunting new cereals, Pop-Tarts and Hostess snack cakes (my secret passion—Chocodiles used to be my fudge-slathered white whales), one of my oldest grocery store past times is looking for box art variations of breakfast mainstays.

Sometimes the differences are nuanced and small, like earlier this year when French Toast Crunch’s plain red box adopted a drop shadow, but sometimes classic cereal boxes we’ve come to love dramatically evolve overnight, like metamorphosed sugar-encrusted butterflies emerging from their cardboard chrysalises. As we’ll soon see, French Toast Crunch just did that, too—and so did another long-beloved morning mainstay.

But before we judge those, let’s appraise Snap, Crackle, and Pop’s recent Rice Krispies plastic surgery, which I noticed while trying (and failing) to find those elusive new Pumpkin Spice Rice Krispies TreatsContinue reading

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Spooned & Spotted: Pumpkin Pie Rice Krispies Treats

Kellogg's Limited Edition Pumpkin Pie Rice Krispies Treats Box

Let’s just get this out of the way, since you knew I was going to say it anyway:

TRICK OR RICE KRISPIES TREAT!

There, now that we have the formalities out of the way, we can talk about Kellogg’s awesome new Pumpkin Pie Rice Krispies Treats, which have, apparently, quietly snuck onto Walmart shelves without saying boo. Seriously, this is a small miracle: so many products leak online before we actually see them physically, so Pumpkin Pie Rice Krispies Treats must’ve embraced the spirit of Halloween and costumed themselves on the way to the warehouse.

I bet they were hiding in a box of ironing board covers.

No word yet on whether these fun-sized (*In my Jerry Seinfeld voice:* What’s fun about less food?), limited edition Rice Krispies Treats actually have pumpkin and spice-flavored Krispies, or if it’s just a flavored icing bearing the brunt of the flavor, but I’m excited to get my hungry fingers—7 of which are already wearing thos cheap plastic dollar store bat rings—on a box to try ’em.

The best part is that Pumpkin Pie Rice Krispies Treats come forty to a box. So while they’re clearly meant to be given out to trick-or-treaters, I could totally inhale all of them and turn XL from a Roman numeral into my sweatpants size.

‘Tis the season of elastic waistbands!

Massive thanks to Marcus and Matthew S. for sharing this photo. If you have a cool cereal photo of your own to share, whether it’s seasonal or just really freakin’ sweet, send it in over to our Submissions page—you might just see it on the site!

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News: Steak ‘n Shake is Debuting Cereal-Flavored Breakfast Shakes!

Steak 'n Shake Breakfast Shakes – Cereal Milkshakes with Frosted Flakes, Cocoa Krispies, Honey Smacks

If you believe the clickbait headlines, “millennials are killing breakfast cereal,” whether it’s because they’re too lazy to wash bowls or because they prefer the portable taste of Electrolyte-Fortified Kale Rectangles to sugary cinnamon squares  in the morning.

But even if millennials are killing breakfast cereal, then it seems like more of a noble sacrifice for a greater good than a murder, because we seem to have entered a golden age of cereal milkshakes.

First, Burger King gave us two delectable cereal shakes infused with chunks of Froot Loops and Lucky Charms, respectively.

And now Steak & Shake, an honorable eatery that knows milkshakes well enough to build 33.33% of its business on them (though I prefer their flame-grilled ampersands), is adding 5* specialty breakfast shakes to their portfolio of plasmatic lactose beverages.

*I qualify this 5, because though coffee is an essential part of any balanced breakfast, Steak ‘n Shake’s Caramel Frappé seems laughably out of place here. They might as well have added a Scrambled Egg Shake at this point

We get three recognizable Kellogg’s in shake form: Frosted Flakes, Honey Smacks, and Cocoa Krispies, as well as an über generic Cinnamon Crunch Shake. This makes sense, since Kellogg’s seems to have exclusive milkshake rights here, and they don’t have a pure cinnamon cereal to bring the table—at least not without making Tony do double duty, negotiating a complicated Cinnabon cross-promo, or making a hilariously ironic Special K Shake.

I don’t know which flavor I’m most excited to try first—probably the sheer uniqueness of a Honey Smacks Shake that I can Dig ‘Em into—but I do know one thing: I hope they’re served all day long. Because if I’m going to be forced to eat 1200 some calories before 9am, I’d rather eat a couple peanut butter & strawberry Pop-Tart sandwiches.

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News: Halloween Chocolate Fudge Pop-Tarts are Returning…with New Printed Fun!

Halloween Spookylicious Chocolate Fudge Pop-Tarts Printed Fun

(Image via Kellogg’s)

Rejoice, fellow spook scholars, because Halloween is drawing ever closer. We’ve cleared the werewolf days of summer, which means we’re now beginning the “back to ghoul season,” and it’s at this critical period of pre-Halloween prep that we must savor every little scary detail we can find in grocery store aisles—because before you know it, Santa and his fleet of reindeer conquistadors will be edging our proud inflatable pumpkins off of front lawns everywhere.

These Halloween Edition Printed Fun Frosted Chocolate Fudge Pop-Tarts are a perfect example of the little things that make the coming season great. The box art alone proves that every bile-dripping zombie hand and ghost-emitting chocolate fudge chunk brings the world closer to perfection.

And Kellogg’s decision to mix up their established Halloween Pop-Tart design is the neatest trick and sweetest treat yet. Formerly known as Spookylicious Chocolate Fudge Pop-Tarts (a moniker which was especially terrifying for my spellcheck), these resurrected toaster pastries now boast a slab of orange frosting and fun, jack-o-lantern-esque faces—instead of the crunchy sprinkles of its ancestral Tarts. Kellogg’s website gives us a sneak peek at another, more arachnid print.

Though a sneak peek may not be necessary. Some have already seen these Pop-Tarts popping up in stores, alongside returning autumn flavors Pumpkin Pie and Caramel Apple. Since all three tastes in this Tart trilogy, which represent scaling levels of Halloweeniness, are delicious, I can safely say that the scariest part of this October will be the low number of costumes my ballooned waistline will be able to fit into after eating a triple-decker stack of fall-flavored Pop-Tarts.

I’ll be the one at the party dressed as a sumo cow.

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Spooned & Spotted (Australia): Despicable Me Cereal

Australian Despicable Me Cereal

Hey, remember just last week when I chatted nerdishly about how a trip across the border, equator, or prime meridian can drastically change the nature of a familiar cereal?

It is happening again.

Never thought I’d quote Twin Peaks in a post about Minions, but here we are. If there’s a fan art mash-up of those two things, please throw it into fire and walk with me to the eyeball bleach emporium.

Yes, here we are: as Instagram fan @ruthhewsonfit has kindly shared with us, Australia has a very unique take on Minion cereal mania. While America’s latest fortified take on those little cyclops Twinkie McNuggets was a basic oat and marshmallow mix-’em-up with a brown sugar vanilla glaze, Despicable Me: Down Under Edition is way cooler: it looks like crunchy cashews and has a unique banana smoothie flavor.

It sounds closer to the Minions Banana Berry cereal we got some baker’s dozen or so Minion movies ago (or at least that’s how it feels), but this one is made by Kellogg’s. I have to assume that those jumbo anthropomorphized Tic-Tacs snuck into General Mills headquarters, stole the formula, and then made farting noises while babbling like a ’90s dial-up internet tone.

You know, standard Minion stuff.

Big thanks to Ruth for sharing this photo that I’m equally excited to see and jealous I can’t eat. We’re jonesing for a good banana cereal here in the States while we wait for Banana Nut Cheerios to return, so if you think you can throw the cereal hard enough to reach me, it’d be much appreciated. Though given their shape, the pieces would probably come right back, boomerang-style.

Got a cool cereal snapshot from America, Australia, Antarctica, or even the Andromeda Galaxy? We want to see it and share it! Use our Submissions page or start your intergalactic transmission now.

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