Really? Another movie cereal with oat pieces and marshmallows? I understand the desire to stick to traditions, but c’mon, Kellogg’s, can’t you just…let it go?

I apologize if I’ve made that awful joke before, but to be honest, I’ve never seen Frozen, so any jokes I make about it will have to be based off of that single song I know from the movie. I guess when it comes to that particular joke, I just can’t let it go.

Someone please stop me.

And while many cereal aisle regulars know that Frozen cereal has been around for awhile, these new boxes are a little bit different. The original cereal only contained blue and white snowball marshmallows (which Kellogg’s later reused in Froot Loops with Winter Blast Marshmallows, because when it comes to that style of marshmallow, they just couldn’t…you know where I’m going with this).

But this new box (the two images above are from a single box with different images on each side) that I say at Kroger also features swirling blue and purple snowflake marshmallows!

I don’t know if cosmetically different marshmallows will be enough to breathe new life into this cereal line, which also uses the same shape for its oat pieces as Jif cereal (maybe there’s hope for a peanut butter and jelly and marshmallow fluff cereal?). But what I do know is that the addition of “new marshmallows” instantly makes me think of this classic Simpsons scene.

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