There are a lot of tough jobs in this world: oil rig worker, skyscraper window washer, lumberjack. But if we’re talking about a real David vs. Goliath battle of wits and resources, being an indie cereal maker is a profession where you have to overcome a lot of lopsided odds. Trying to market a new breakfast product against multi-billion dollar corporate behemoths like General Mills or Kellogg’s means accepting that your product will have to cost more and work harder without decades of brand recognition and cheap, bulk ingredients.
This is naturally why many independent cereal companies target their own niche of cereal consumers. Since the world’s cereal giants usually lack truly wholesome releases for those eating low carb, high protein, gluten-free or organic diets, we’ve seen any number of specialty or boutique breakfast startups offering cereals that are theoretically more healthy than any Special K or Kashi product.
From Magic Spoon and Cereal School to OffLimits and Three Wishes, there’s a lot of growing competition in the specialty cereal game. So how do you tell them apart? Well, for me it all comes down to the base grain*, which I’ve asterisked because several of these use grain alternatives like tapioca flour or chicory root fiber. If you read my first review of Three Wishes Cereal, where I covered their three introductory flavors, I noted how they perform a lot better in the base grain camp.
Does their newest release measure up? Let’s find out in three (wishes), two (wishes), one (wish)… Continue reading
