Category Archives: Reviews

Review: Fruity Lucky Charms Cereal

Fruity Lucky Charms Box Review

How long before seasonal cereal rotations become literal?

Someday I anticipate we’ll reach a cereal singularity. When all the ideas have been made already, it will become most economically viable to print Count Chocula and S’Mores Oops! No Graham Crackers! Cereal on respective sides of the same box. Then some grocery stocker need only flip the boxes around come October and brainwash anyone who brainwash customers into believing it never happened.

No need to read that box back, humble shopper. Just chew on that cocoa corn, because we’ve always been at war with Boo Berry.

But until that dark chocolate day arises, we must remain hesitant about letting seemingly carbon-copied cereals get away with döppelganging up against us brave breakfast lovers. That’s why when I first heard General Mills was releasing Fruity Lucky Charms, I immediately saw it as a 10-month early reanimation of Franken Berry under a different name: perhaps out of creative laziness, perhaps to use up a few thousand quarts of near-expired strawberry syrup.

So I’ll try the stuff, for sure, but don’t think I won’t be swapping my spoon for a pitchspork, just in case I need to incite a little bedlam.

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Review (x2): Hostess Honey Bun Cereal & Hostess Powdered Donettes Cereal

Hostess Honey Bun & Powdered Donettes Cereal Revies

To me, snack cakes are near-sacred totems. Arcane talismans that exude nostalgic simplicity and forbidden sweetness so concentrated that it can be hard to process for an adult stomach.

Ironic, since they’re so processed.

In more innocent times I gobbled Twinkies and Zebra Cakes with reckless abandon—I notoriously once went so far as to fit a whole Ho-Ho in my mouth on a self-administered dare. But now I merely visit them, usually in the convenience stores I consider their most fitting temples, gazing upon how impressively unchanged they are in a more health-conscious world that’s largely moved on without them.

So while I rarely partake in glazed glee any more, I’m excited that Hostess has teamed up with Post to turn two of its standout snacks into chibi cereal cakes. Granted, neither Honey Bun Cereal nor Powdered Donettes Cereal seem like obvious choices for the brand, but in a way, I’m glad: throwing chocolate and vanilla rings in a bag with marshmallows and calling ’em Cupcakes & Twinkies would’ve been too easy.

Geometric precedents aside, let’s return to the world of swirled cereal buns and curvaceous donuts. Dare me to shove a whole box in my mouth?

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Review: Sour Patch Kids Cereal

Sour Patch Kids Cereal Review Box

Sour, sweet, gone? Cry me a river.

Is the plight of a Sour Patch Kid—the bouts of malevolence, the brief repentance and hollow appeasement before death—not the same as humankind’s? Don’t we all go through some tangy and cantankerous times? Don’t we all sugarcoat the past and dismiss the future as a death-defined void?

Or is Sour Patch Kids Cereal just churning my grey matter to the point of philosophical pontification?

I’m sure by this point you’ve heard the buzz and resultant public outcry surrounding Post’s latest outlandish cereal crossover. Many speak of it as a freak of nature, a forbidden union of candy and socially accepted breakfast candy. They fear it could rot teeth, and erode even a kitchen drain with its anticipated über sweetness. But hey, it got Andy Milonakis to quote tweet me, so maybe the Xenomorph blood-stained plumbing accidents will be worth it.

There’s only one way to find out, and it required me to wait for 15 minutes by a stack of clearance dog food while a Walmart employee fished one box (“really? just one box?”) out of the back of the store for me.

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Review: New Pop-Tarts Cereal (Strawberry & Brown Sugar Cinnamon!)

Strawberry Brown Sugar Cinnamon Pop-Tarts Cereal Boxes

Go ahead: try and name a type of food that wouldn’t work as an adapted Pop-Tart.

A Pop-Tart Casserole? Ha, you doubt the binding power of sweet potato and marshmallow fluff.

Pop-Tart Steak? Psh, what is a grill but a giant toaster?

Pop-Tart Ravioli? I’m not even going there.

The point is that we probably shouldn’t expect Pop-Tarts’ attempted assimilation of the entire grocery store any time soon. They’ve already got the breakfast game on lock, in their classic form and in these new Pop-Tart Cereals. And their latest pouched, lunchtime snacks are poised to make Mother’s Animal Crackers cry Uncle by February. By this time next year, we’ll be eating Pop-Tarts-flavored Pop-Tarts for post-dinner breakfast. Assuming we left room after that schuh-rumptious Pop-Tarts Bolognese you made, Mrs. G. Seriously, my compliments.

Pop-Tart Bites and Crisps already wowed me, so I’m entering this first-of-the-year review with enthusiastic resolve: to eat more shape-shifting pastries than last year, in more forms than ever before. After all, Pop-Tart Cereal is the post-Internet-killing-the-video-star descendant of Pop-Tarts Crunch, a cereal remembered with near-universal fondness. What could go wrong?

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Review: Frosted Mini-Wheats Fruit Medley

Kellogg's Frosted Minj-Wheats Fruit Medley Review Box Cereal

Now is the winter of our choco-mint made flower-ish summer by this rounded fork!

…oh, sorry, I’ve just been brushing up on the Bard of Breakfast, William Shakespoon. With Kellogg’s banking on a shift toward summery flavors for 2019, it makes sense to prepare now for what’s shaping up to be a very good year for lovers of fruity cereal and cereal-adjacent products. This marks a pretty drastic turn after years of mostly earthy flavors, like chocolate, peanut, almond, and even coffee.

Speaking of which, remember that time (read: a couple of months ago) when they dropped Vanilla Latte Mini-Wheats? That was an unexpected star of the year for me, and now sits in regular rotation on my countertop. So my hopes were high upon spotting a box of the new Frosted Mini-Wheats Fruit Medley in the wild.

Mid-winter is a strange time to release such a bright box, but I presume it’s just Fruit Medley’s allusion to a classic Christmas melody. You know: “…and a cardboard in a pear tree?”

If you think your cringe at that one was bad, you should have seen my neighbors while I took the photo. They kept King Lear-ing at me.

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Review: Cinnamon Toast Crunch Churros Cereal

Cinnamon Toast Crunch Churros Cereal Review Box

There’s an old adage in the breakfast and breakfurious business of cereal: K.I.C.S., which of course stands for Keep It Cinn-ple Stupid.

The Toast Crunch family of cereals is many things: necromantic, with its obsessive reanimation of old products. It’s viral, as the cereal’s cinnamon-spiced squares infect products with only a tertiary connection to the cereal medium. And the Toast Crunches are borderline mythological, as one of their kin is seemingly set to rival Santa Claus in seasonal popularity (at least according to short surveys given to a small sample of IHOP parking lot-dwellers [my people!]).

Yes, these cereals are a complicated brood set on cereal domination. But they’re also clever, because they always keep things cinn-ple. Whether it’s actual Cinnamon Toast Crunch products or a fruity family tree outcrop, every T.C.-ereal know what strategy works for them, and they stick to it: sticking a flour sack’s worth of confectioner’s sugar-textured flavoring formula to pieces that are already mildly (but not distractingly) sweet, a 1-2 combo that could make even an End Piece of the Loaf Toast Crunch sound appealing.

Butt, I digress. New Cinnamon Toast Crunch Churros are interesting by design, because you, like I, may think on the surface that it’s just a lazy reimagining of an old flavor, stolen from Post. Yet its fascination comes from the question of whether Cinnamon Toast Crunch’s heavenly ghost of cereal dust can survive on an airy puffed piece without its decades old shell of squared crisped wheat/rice. If so, how long before these noodly Churros grow arms?

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Review: Pop-Tarts Crisps (Strawberry & Brown Sugar Cinnamon)

Kellogg's Pop-Tarts Crisps Review - Boxes

Calling it now: 2019 is going to be the year of zany breakfast peripherals.

Just as the ’80s and early 2000s video game industries saw an influx of variably successful light guns, and philharmonic orchestra’s worth of plastic instruments, the 2k1x’s penultimate year is already promising a wealth of niche offshoots for familiar breakfast brands.

Whether any of these budding taste-buddies will make it into a Smash Bros. game is another story, but if the first creatively derived Pop-Tartform I tried is any indication, we might have to raise regular Pop-Tarts to the rafters like foil-wrapped fading stars.

So while I wait for Pop-Tarts Cereal to complete Kellogg’s new almost-er pastry trifecta, it’s time to crack open perhaps the most understated and underhyped of the three: Pop-Tarts Crisps.

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Review: Strawberry Krispies Cereal

Kellogg's Strawberry Rice Krispies Cereal Review Box

There are a lot of retro cereals Kellogg’s could’ve brought back.

Pokémon Cereal seems poised for a Detective Pikachu-themed comeback (hopefully without all the textured fur). OJ’s could fill the Orange Creampop Crunch-sized hole in my heart/roof of mouth. Or C3PO’s could return with special “Red Arm Marshmallows”—though I’m not sure anyone would recognize them at that point.

But no, rather than any of those, we got Strawberry Krispies. This 1983 cereal (with an early 2000s freeze-dried spiritual successor), is a tame choice—though I suppose it is a doubtlessly safer business investment for nosh-able necromancy than, say, Strawberry Crunchy Loggs.

But come on: that cereal was just a slow burner!

Wistful beggars can’t be choosers, I guess. Time to drown my crystal tears of extinct nostalgia in a few rose-tinted milk glasses instead.

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