Children are powerful.

They have the power of mind control, just by releasing water from their eyes. They have the thermal potential to make an ice cream cone drip all over the place, just by looking at it. And they have the power to turn an entire car around, just by doing those first two things.

I know this power because I wielded it so many years ago. Although in my case, instead of drippy ice cream it was dropping an entire pizza slice crust side up onto my mother’s plush car floor mat. I think tomato plants have since grown from the stained point of impact.

Case in point, I’m not surprised Kashi harnessed the imagination potential of real kids to design their two newest healthy cereals: Honey Cinnamon and Berry Crumble. Given Kashi’s tendency toward piece homogeneity, I was surprised to see that each cereal contains two totally different cereal players: a flavor-stuffed pillow is unique to both, but Honey Cinnamon boasts tiny cinnamon snail shells, while Berry Crumble boasts indigo orbs.

Of course, it does take childlike whimsy to break corporate sameness, so if a little youthful thinking is what it would take to get, say, a Choco Taco shaped/flavored breakfast product, then I’m all for seeing Kellogg’s pick the developing brains of more cereal prodigies.

Tony the Tiger could play Kindergarten Cop, right?

Continue reading →