News: Blueberry Eggo Cereal is Coming Soon!

Kellogg's Blueberry Eggo Cereal

Buckle up, friends: we’re in for a ride.

In fact, you should probably buckle up, drive to your nearest greasy spoon station, pull up to pump #4, Ignore the standard unleaded butter and mid-grade compotes. No, only super premium syrup will provide the fuel needed for this high-octane breakfast road trip.

You may recall that August 24 was National Waffle Day, which, unlike the seemingly arbitrarily dated National Cereal Day, actually commemorates the anniversary of the first waffle iron patent. You may also remember that on said red-letter day, the red-fonted Eggo Twitter account promised to bring back Eggo Cereal, should they get 10,000 retweets.

They did, of course, and while we may pose several conspiracy theories about the legitimacy of those stats—it takes a long time to make a new cereal, so they likely already had it ready, plus the retweets stalled at 4,000 for a week before launching up conspicuously—but it seems the end result more than makes up for it.

Yes, thanks to reader Devin, we have an exclusive first look at Blueberry Eggo Cereal! No word yet on whether original Maple will return as well—to fill the Waffle Boy sized hole left in my heart—but this alone is beyond exciting. Looking at these indigo-specked waffle rounds, I’m holding onto hope that these taste more like Ralston’s legendary Blueberry Waffleos than Cap’n Crunch’s ho-hum Blueberry Pancake Crunch.

No word yet on when these jacks will flap onto shelves, but I think the moral of the story is that we all should be guilt-tripping sassy brand Twitter accounts into creating or reviving innovative cereals. After all, it’s the least they can do in return for filling our timelines with embarrassing “wrap battles” about Crunchwraps and Jimmy Dean breakfast burritos.

One response »

Leave a Reply

Your email address will not be published. Required fields are marked *