News: Chocolate Eggo Cereal

New Eggo Chocolate Waffle Cereal

How does the poem go?

Do not weep for Waffle Crisp, for it is not gone.
It is the wind that shakes the mighty Maple.
It is the gentle butter that melts upon your face.
It is the crisped batter bubble that griddles through the dark amber.
It is the sticky remnants of a syrup’d stream. 

Something like that. The point is that while I, like most, may never stop mourning the U.S. discontinuation of Waffle Crisp, the mantle of maple cereals now lies on strong shoulders. After Eggo Cereal was discontinued itself back in 2012 and only just revived last year in Homestyle Maple and Blueberry flavors, it seems the stuff was successful enough to warrant another iteration.

Granted, I’d think Chocolate Chip would make more sense, but I can’t stay mad at the idea of a chocolate maple cereal. First teased by Cereal Snob a few days ago and since confirmed by Kellogg’s, a Chocolate Eggo Cereal is indeed coming soon.

Though perhaps I shouldn’t get too excited, as the naming and description for this product cleverly dances around the word “maple,” leaving it unclear whether this might be just another chocolate cereal.

“Kellogg’s Eggo Chocolate Waffle Cereal has the delicious taste and mouthwatering aroma of Eggo, all packed into an indulgent mini chocolate waffle piece. Each piece is dusted with chocolatey goodness that saturates the milk all the way to the last bite, leaving a bowl of delectable chocolatey cereal milk. The new cereal will be available at retailers nationwide in December.”

Well there you have it: all we know is that we know nothing for sure. Oh well, December is a ways away (about three weeks of quarantine, it will feel like). For now, I’m just glad Eggo is helping those of us who won’t…ahem…let go of Waffle Crisp’s memory.

One response »

  1. If it’s straight chocolate won’t it taste just like Cocoa Puffs? If it’s chocolate and cinnamon, won’t it taste just like Chocolate Cinnamon Toast Crunch? Then, why the need for this cereal? Unless it brings something else to the mixture, such as maple syrup and/or an egg wash, then this brings nothing new to the shelves and will be a waste.

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