Huh. Okay!

Sorry for lacking excitement on this one, but Snickerdoodle Pop-Tarts, debuting this May, just seem…redundant? I mean, what will they be able to do that P-T’s deuteragonist Brown Sugar Cinnamon hasn’t been doing so iconically for decades? And why do the sprinkles look like petri dish cultures? And why does the snickerdoodle cookie on the packaging simultaneously look like a cookie and, from a warped perspective, a loaf of bread?

Lots of quibbles and questions here, and my complaints are surely arbitrary, but in a world where we’ve still never seen like, a Honey Pop-Tart, it is a little disappointing to see Kellogg’s re-tread old sweet-breaded territory. Oh well! We all know I’ll still be cramming my Tart-hole like a sentient VCR come May.